Top 5 data enrichment tools in 2026
Updated June 15, 2026
Data enrichment fills the gaps in a list you already have: the missing owner name, the mobile, the direct email. Most enrichment tools pull from LinkedIn, so they fill enterprise contacts and leave small business records blank. The right pick depends on what you're enriching.
TL;DR
Clay: the most flexible enricher, if you have a builder.
ZoomInfo: deep enterprise enrichment at a high price.
Apollo: the cheap all-in-one enricher.
Seamless.AI: the budget option, fine for LinkedIn-visible records.
Orbital: fills the SMB records the others leave blank, 70 to 80% on owners.
At a glance
How the 5 tools compare
| Tool | Best for | Pricing | SMB owner coverage |
|---|---|---|---|
| Clay | Custom enrichment workflows | From $134/month, credit-based | Low for SMB |
| ZoomInfo | Enterprise enrichment | Custom quote only, commonly $15K to $40K/yr | Low for SMB |
| Apollo | Cheap all-in-one enrichment | Free, $49 to $119/seat/mo | Low for SMB |
| Seamless.AI | Budget enrichment | Free tier, paid plans quote-based | Low for SMB |
| Orbital | SMB and vertical SaaS records | See pricing page | 70 to 80% |
The rankings
The 5 tools
#1 Clay
Clay is the most flexible enricher here. You stack 15+ providers into a waterfall, so when one source misses a field, the next fills it. The cost is time and credits: it takes a builder to set up, credits burn fast, and on small business records coverage stays low because the waterfall is mostly LinkedIn-derived. Go with Clay if you have a GTM engineer and want full control of the logic.
#2 ZoomInfo
ZoomInfo enriches enterprise records deeply: multiple numbers and emails per contact, org charts, intent. If your records are LinkedIn-discoverable companies, it's reliable. It's built on LinkedIn and web scraping, so small business records stay empty, and it's the most expensive option here. Go with ZoomInfo if you enrich enterprise contacts and can pay for it.
#3 Apollo
Apollo enriches and runs outreach in one tool, far cheaper than ZoomInfo. For mid-market records that live on LinkedIn, it fills most fields. The data is LinkedIn-based, so SMB owner fields drop off and phone numbers are the weak spot. Go with Apollo if your records are LinkedIn-visible and budget is the priority.
#4 Seamless.AI
Seamless.AI fills basic contact fields and finds some cell numbers, enough for records whose contacts are on LinkedIn. The UI is clunky, and on small businesses it misses owners and mobiles. It starts free, then moves paid plans to a sales quote, so cost depends on your credit package. Go with Seamless.AI if your records are LinkedIn-visible and price is your main constraint.
#5 Orbital
We built Orbital to enrich the records the LinkedIn tools leave blank. Upload a CRM export or a CSV, and we fill the owner name, a mobile, and a direct email by running each record through Google Maps, Yelp, Yellow Pages, the BBB, legal filings, and Secretary of State filings, then push it back to your CRM or a webhook.
We fill 70 to 80% of SMB decision-makers, where the LinkedIn tools come back empty. The fit is narrow. If you enrich enterprise contacts, Clay or ZoomInfo go deeper. Go with Orbital if your records are SMB owners in HVAC, med spa, dental, plumbing, gym, restaurant, salon, or vet.
Which should you pick
Pick the tool that fits your buyer
Want the most flexible enrichment and have a builder? Clay. Enriching enterprise contacts? ZoomInfo. On a budget? Apollo, or Seamless.AI for the cheapest start. Filling SMB owner records? Orbital.
Questions
FAQ
What is data enrichment?
Data enrichment fills the missing fields on contact or company records you already have, the owner name, mobile, direct email, employee count, or software stack. You upload a list, the tool matches each record against its sources, and it returns the completed fields.
What is the best data enrichment tool?
It depends on the records. For flexible, build-it-yourself enrichment at companies with a GTM engineer, Clay. For enterprise contacts, ZoomInfo. For SMB and local-business records, we built Orbital for that gap, with 70 to 80% fill on decision-makers.
Why do enrichment tools miss small business owners?
Most enrichment waterfalls are built on LinkedIn-derived providers. Small business owners rarely have a LinkedIn profile, so there is nothing for those sources to match against, and the fields come back empty.
How much do data enrichment tools cost?
It ranges widely. Apollo runs $49 to $119 per seat/mo. Clay starts at $134/month and climbs with credit usage. Seamless.AI has a free tier and moves larger plans to a sales quote. ZoomInfo is quote-only, with prospects citing $15K to $40K/yr. Orbital lists its pricing on the Orbital pricing page.
Related
Keep reading
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