Top 5 gym and fitness studio data sources for sales teams in 2026

A static list is a downloaded file of gyms and studios, usually name, address, and a general phone or info email. One fitness and wellness founder we spoke with found a public franchise database and pulled it with Claude rather than pay for a tool. It gets you names to work, and the price is hard to beat. The file does not carry the owner, and a list built once is wrong within months as studios open, close, and change hands. Go with a static list if you want a cheap starting set of names and your team will find the owner and a working number itself.

A Maps scraper walks the map for a category and a city and returns the public listing, business name, address, the listed phone, and the website. It is fast and wide for coverage of which studios exist in a market. The listed number is usually the front desk, not the owner, and one prospect told us a studio answers with the 16 year old at the desk, not the person who buys software. Owners we spoke with also run these scrapes through overseas contractors or a chatbot, then watch the file rot as gyms open and close. Go with Maps scraping if you need a map of the studios in a territory and can chase the owner separately.

Apollo is the cheap general database. For gyms and studios it has two problems. Its data is LinkedIn-based, and studio owners rarely keep a profile, so coverage drops. One founder selling into fitness and wellness had run Apollo for a year and still went hunting through a public database for the contacts Apollo missed. Its category filters are loose, so a fitness list comes back mixed with chains, trainers, and unrelated businesses. Go with Apollo if you already use it and will clean the studio lists by hand.

ZoomInfo is built on LinkedIn and the wider web, so it is strong when the buyer is a corporate role at a large chain. If you want the COO at a national fitness brand, ZoomInfo will likely find them. For independent studios it misses the mark. A former ZoomInfo power user now selling into youth-activity and fitness studios told us it did not work for that market, the test run brought back nothing viable. The owner of a single studio is offline, so the record is a company line or empty. Go with ZoomInfo if your buyers sit at large chains and franchisors, not at independent studios.

We built Orbital to map the gym and studio market the LinkedIn databases miss. We track these businesses from Google Maps, Yelp, Yellow Pages, Better Business Bureau, and Secretary of State filings, refreshed every month. Each record carries the owner, a mobile, a direct email, the location count, the software the studio runs, and the Google review count and velocity. We cover 70 to 80% of owners on decision-maker contact, far higher than the LinkedIn-based tools on small businesses.

We are not the pick for every team. If you sell to enterprise gym chains and franchisors, ZoomInfo will serve you better, and if you only need a cheap list of names, a static list or a Maps scrape is enough. Go with Orbital if independent gyms and fitness studios are your market and you need to reach owners directly.