Top 5 Wiza alternatives for SMB in 2026
Updated June 25, 2026
Wiza turns LinkedIn and Sales Navigator profiles into emails and phone numbers. That works when your buyer keeps an active LinkedIn profile. It breaks on small business owners, because most of them are not on LinkedIn, and if your buyer has no profile, Wiza has nothing to export. So the right pick depends on who you sell to.
TL;DR
Apollo: all-in-one prospecting and outreach, but local owners get missed.
ZoomInfo: deepest enterprise data, most expensive here, thin on small business owners.
Seamless.AI: cheaper real-time search, but offline SMB owners fall outside its reach.
Lusha: fast browser-extension contact grab, misses owners not on LinkedIn.
Orbital: built for SMB owners off LinkedIn, 70 to 80% owner coverage.
At a glance
How the 5 tools compare
| Tool | Best for | Pricing | SMB owner coverage |
|---|---|---|---|
| Apollo | All-in-one prospecting for online industries | $49 to $119 per seat per month | Low for SMB |
| ZoomInfo | Enterprise data depth | Custom quote only, commonly $15K to $40K per year | Low for SMB |
| Seamless.AI | Real-time contact search | Free tier, paid plans quoted | Low for SMB |
| Lusha | Quick contact pulls from a profile | Free tier, paid plans quoted | Low for SMB |
| Orbital | SMB owners in field service and local verticals | See the Orbital pricing page | 70 to 80% |
The rankings
The 5 tools
#1 Apollo
Apollo bundles a contact database with sequences, dialer, and email in one tool, so a rep can find a contact and start outreach without leaving the tab. It pulls from LinkedIn, which makes it strong for buyers at companies with a web presence. The catch is small business. On local owners the coverage falls off, so owners get missed. Go with Apollo if you sell to mid-market and enterprise and want prospecting and sending in one place.
#2 ZoomInfo
ZoomInfo has the deepest enterprise data: org charts, multiple numbers per contact, and intent signals. If your buyer works at a company that is on LinkedIn, it is solid. The catch is small business and price. The data comes from LinkedIn, so owners get missed, and it is the most expensive tool here. Go with ZoomInfo if you sell to enterprise and can pay for it.
#3 Seamless.AI
Seamless.AI runs a live search to pull a contact's email and phone at the moment you look, rather than serving a static record. It costs less than ZoomInfo and works for buyers who keep a LinkedIn presence. The same gap applies. It is built on LinkedIn data, so small business owners who live offline fall outside its reach. Go with Seamless.AI if you want real-time enrichment for online-industry contacts on a tighter budget.
#4 Lusha
Lusha is a browser extension that surfaces a direct phone and email while you sit on a profile or company page. It is fast and light for one-off pulls. Like the others, it leans on LinkedIn, so it covers people who maintain a profile and misses owners who do not. Go with Lusha if your buyers are on LinkedIn and you want a quick contact grab inside your browser.
#5 Orbital
We built Orbital for the buyer the others miss: the small business owner who is not on LinkedIn. We pull from Google Maps, Yelp, Yellow Pages, the Better Business Bureau, Secretary of State filings, and Dun & Bradstreet, and refresh every month. Each record carries the owner, a mobile, a direct email, location count, and the software they run. We cover 70 to 80% of SMB owners, far higher than the LinkedIn-based tools on this buyer.
The fit is narrow. If you sell to enterprise, go with ZoomInfo. Go with Orbital if your buyer is a small business owner in HVAC, med spa, dental, plumbing, gym, restaurant, salon, or vet.
Which should you pick
Pick the tool that fits your buyer
If you sell to enterprise and need org charts and intent, go with ZoomInfo. If you want prospecting and outreach in one tool for online industries, go with Apollo. If you want a cheaper real-time pull or a quick browser grab, go with Seamless.AI or Lusha. If your buyer is a small business owner who is not on LinkedIn, go with Orbital.
Questions
FAQ
What is Wiza best at?
Wiza exports verified emails and phone numbers from LinkedIn and Sales Navigator searches. It is lean and cheap, and it works well when your prospects keep an active LinkedIn profile.
Why does Wiza miss small business owners?
Wiza builds its data from LinkedIn profiles. Most small business owners in field service and local verticals are not on LinkedIn, so there is no profile to export.
What is the best Wiza alternative for SMB sales?
For small business owners, Orbital covers 70 to 80% of owners by pulling from sources beyond LinkedIn. For buyers at larger companies, Apollo and ZoomInfo carry deeper coverage.
Is there a cheaper alternative to Wiza?
Seamless.AI and Lusha both offer free tiers and lower entry pricing. Both still build on LinkedIn data, so the SMB gap remains.
Do these tools find mobile numbers and emails for owners?
Apollo, ZoomInfo, Seamless.AI, and Lusha find them for contacts who are on LinkedIn. Orbital finds direct mobiles and emails for small business owners who are not.
Related
Keep reading
Reach the owners other tools miss.
Orbital maps small business owners from Google Maps, Yelp, Yellow Pages, the Better Business Bureau, and public filings, with the owner, a mobile, and a direct email, refreshed monthly. Tell us your vertical and metro, and we'll pull a sample you can call.
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