How a Seed-Stage Startup Closed 12 Customers in Their First Month With Orbital

Background

Daohao Li is behind Munch Insights, a restaurant intelligence platform. No sales team. Just a founder doing the selling himself. He'd built the product inside a closed network of restaurants he already had relationships with, and it was working.

The challenge? Restaurant owners get pitched constantly. They've stopped paying attention. Breaking out of his warm network meant cold-calling people who were already tuned out.

Cold Calling Restaurant Owners

Daohao came in with one goal: 50 customers onboarded. He went straight at restaurant owners. Cold calling, door-to-door, testing every day.

"I very quickly knew the restaurant owners weren't gonna cut it. We were dialing for 3, 4 hours straight."

Nobody wanted to listen. Then they flipped the approach: forget the restaurants, go after the bookkeepers and accountants who serve them. He tried it.

"I tried the bookkeeper route, and that really clicked. We started crushing it."

12 Customers Closed in 3 Weeks

"End of week one, we were still figuring out. End of week two, we hit the jackpot. End of week three, we got all the customers onboarded."

One week on the wrong channel. Two weeks on the right one. 12 customers closed.

"We converted 12 customers. 10, 11, then 12. We haven't even worked the rest of the leads yet."

All of that with no sales team. Just Daohao calling and showing up in person.

Advice for Founders on the Fence

Daohao's advice for founders thinking about it: do the math on your time.

"You spend $1,000 a month for them to take that whole part out completely - save you maybe 20 hours a month, no cognitive load. You just go work on it. I will pay $4,000 a month if I had the money."

Want to close your first customers in 30 days? Book time with Orbital today.