The third perspective on Clearbit vs ZoomInfo
Clearbit vs ZoomInfo: both miss 13,549,104 US small businesses.
Clearbit is now HubSpot Breeze Intelligence, and it does not prospect: it enriches a record once that record is in HubSpot, reveals the company behind anonymous web traffic, and runs in the HubSpot seat. ZoomInfo is the other thing entirely: a prospecting database you search and export, with the deepest US enterprise firmographics, org charts, and intent. So the choice is rarely either-or.
We lose to both on the accounts they are built for. Both are profile-anchored, each starting from a company that already has an online footprint or a corporate record. That holds at the mid-market and enterprise account. It breaks at the single-location US small business. We win when your buyers are the SMBs neither tool maps at the company grain.
Three products, three jobs
Clearbit enriches. ZoomInfo prospects. Orbital is the row.
A comparison only helps when the tools do the same job. Clearbit, ZoomInfo, and Orbital touch B2B data at different moments. Read this before the table.
What Clearbit is
Enrichment and reveal, sold only inside HubSpot as Breeze Intelligence in 2026.
It enriches a record the moment that record enters HubSpot, reveals the company behind anonymous web traffic, and runs in the HubSpot seat with no separate login. Basic enrichment became free with any paid HubSpot seat in Fall 2025, Pro includes about 3,000 credits a month, and extra Breeze credits run roughly $30 to $50 for 100 up to about $700 for 10,000.
Best for: teams already on HubSpot who want every record that lands in the CRM filled in automatically and want to de-anonymize site traffic.
What ZoomInfo is
The broadest US-centric prospecting database.
Deep firmographics, org charts and reporting lines, Bombora topic intent plus ZoomInfo's own Streaming Intent, and Chorus conversation intelligence acquired in 2021. You search it and export lists from it. Pricing is custom with no public number, reported median contract around $31,875 a year. G2 rates ZoomInfo Sales 4.5/5 across 9,000+ reviews.
Best for: enterprise revenue teams sourcing net-new mid-market and enterprise accounts who need org charts, broad US firmographics, and intent.
What Orbital is
A map of every US small business at the company grain.
We start from Google Maps, Yelp, and Yellow Pages to build the company set, then run a 51-source agent (Better Business Bureau, corporate directories, legal filings, Dun & Bradstreet, Secretary of State, the business website, news) to find the owner. We find one about 80% of the time, then attach the custom signals you score on, per account. Emails are validated across providers; phones are validated against Twilio.
Best for: teams selling software to single-location US SMBs in field-service verticals, where the buyer is an owner with no LinkedIn page and no corporate directory entry.
The honest comparison
Nine rows. Clearbit wins two. ZoomInfo wins three. We win three. One tie.
We name a winner in every row, and concede the ones Clearbit and ZoomInfo win outright, up top. The rows we win sit lower, where the long-tail US SMB decides the deal.
| Dimension | Clearbit (Breeze) | ZoomInfo | Orbital | Winner |
|---|---|---|---|---|
| On-arrival enrichment inside the CRM | Enriches the moment a record enters HubSpot | Enrichment is bulk and re-run, not record-triggered | Batch and API enrichment, not record-triggered | Clearbit |
| Native HubSpot seat | Lives inside HubSpot, no separate login | Integration and push, not a HubSpot seat | Push via integration, not a HubSpot seat | Clearbit |
| US enterprise firmographics breadth | Firmographic fields on profiled companies | Deepest US firmographic coverage | SMB-only, not enterprise | ZoomInfo |
| Org charts and reporting lines | Not a covered data type | Native org charts and reporting lines | Owner is the org chart at a 1-location shop | ZoomInfo |
| Third-party intent data | Web-visitor reveal, no topic-intent feed | Bombora plus ZoomInfo Streaming Intent | Custom per-account signals only | ZoomInfo |
| Long-tail US SMB at the company grain | Returns only records already in its dataset | Thins out below mid-market | 13,549,104 mapped from Maps, Yelp, Yellow Pages | Orbital |
| Decision-maker contacts at single-location SMB | Thin or empty for SMBs never profiled online | Profile-anchored, mid-market and up | Owner found ~80% via 51-source agent | Orbital |
| Local-business signals (no website, no GBP, no LinkedIn) | Profile-anchored, misses no-footprint businesses | Not a covered data type | Mapped per business | Orbital |
| Data on the shared mid-market and enterprise set | On par where both cover it | On par where both cover it | On par where it overlaps | Tie |
Methodology: Orbital figures from a curated company-grain pull, April 2026, US sourced. Clearbit (HubSpot Breeze Intelligence) and ZoomInfo facts as of 2026-06. They price on different things, so no single head-to-head dollar figure is cited.
When to pick each
Three reads. Pick the one your pipeline depends on.
Pick the tool whose limits you can live with. Most teams selling into SMB end up running more than one.
Pick Clearbit if
- Your CRM is HubSpot and you want records enriched the second they arrive.
- You want to de-anonymize the companies hitting your website.
- Your buyers are mid-market and enterprise accounts that already have a clean online footprint.
Pick ZoomInfo if
- Your buyers are US mid-market and enterprise accounts you need to source net-new.
- You need org charts and reporting lines to map a buying committee.
- You want broad US firmographics and intent in one database and have the budget for an enterprise contract.
Pick Orbital if
- Your buyers are single-location US small businesses in field service.
- The owner is the decision-maker and has no LinkedIn page or corporate directory entry.
- You score accounts on signals nobody sells off the shelf, attached per account.
Where the long-tail row sits
Coverage Clearbit and ZoomInfo thin out on. The numbers, with sources.
companies across 5 live SMB verticals
Aggregate of the dental, HVAC, med spa, restaurant, and roofing pages. A subset of the 13,549,104 total Clearbit and ZoomInfo thin out on.
of US dental practices we track are single-location
54% run without a website. 74% have no decision-maker on LinkedIn. The shape of the long-tail SMB row a profile-built database does not have. See the dental TAM report.
of US restaurants we track are single-location
82% have no LinkedIn company page. Owner-operators reachable through direct sourcing, not the LinkedIn anchor Clearbit and ZoomInfo are built around.
Source: Orbital data, April 2026. The 1,366,523 figure aggregates small-business coverage across the live email-list verticals, a subset of the 13,549,104 total US small businesses Orbital maps. Vertical breakdowns also published in the Dental TAM report and the HVAC TAM report.
The argument
A record that does not exist in either system is not a record you can buy or enrich.
Clearbit and ZoomInfo are built on the same assumption, from opposite ends. Clearbit, now Breeze, starts from a record already in HubSpot and fills it in from what it has on file. ZoomInfo starts from a corporate footprint, indexes the company and the people inside it, and lets you export the list. One assumes the record exists and needs enriching, the other assumes the company exists and needs finding. At a 200-person company, both assumptions hold.
At a single-shop dental practice, neither holds. 54% of those practices have no website. 74% of dental decision-makers have no LinkedIn presence at all. There is no online footprint for Clearbit to enrich and no corporate record for ZoomInfo to index. Breeze returns a thin record or an empty one, and ZoomInfo thins out below mid-market, because the source data was never created. You cannot enrich a row that does not exist, and you cannot export one that was never indexed.
Orbital builds the other way. We map the business first from Google Maps, Yelp, and Yellow Pages, then send a 51-source agent to find the owner behind it. We find that owner about 80% of the time. We do not enrich your existing HubSpot records on arrival, and we do not have ZoomInfo's org charts and US enterprise breadth. We have the 13 million US small businesses both systems stop short of.
Questions
Clearbit vs ZoomInfo, and where a third option fits
Clearbit vs ZoomInfo, which is better?
They do different jobs, so the honest answer is both, for different work. Clearbit, now Breeze Intelligence, enriches records you already have inside HubSpot and reveals anonymous web traffic. ZoomInfo is a prospecting database you search and export net-new accounts from. Many teams run both, ZoomInfo to source and Clearbit to enrich. Neither is built for the long-tail US small business, which is where Orbital fits.
Which is the cheaper option?
They price on different things, so a flat comparison misleads. Clearbit is bundled into HubSpot: basic enrichment is free with a paid seat, Pro includes about 3,000 credits a month, and extra Breeze credits run roughly $30 to $50 for 100 up to about $700 for 10,000. ZoomInfo is custom with no public number, reported median contract around $31,875 a year. The honest comparison is which job you are paying for, enrichment or prospecting.
Do either of them cover the US SMB long-tail?
Not at the company grain. Clearbit returns only records already in its dataset, so the single-shop business with no website was never on file to enrich. ZoomInfo thins out below mid-market. The single-location shop with no website and no LinkedIn page sits below both, because both are anchored to a profile that the smallest businesses do not have.
Where does Orbital fit between them?
Orbital is the US SMB layer neither one maps. We map 13,549,104 US small businesses at the company grain and find the owner about 80% of the time, including the 74% of dental decision-makers with no LinkedIn profile. Teams run Orbital alongside Clearbit or ZoomInfo, not instead of them.
Can I get a sample?
Yes. We will pull about 100 records in your vertical so you can check them against whatever Clearbit or ZoomInfo shows you today, before you commit.
See the data Clearbit and ZoomInfo do not have.
Pick a vertical and a US metro. We will pull roughly 100 single-location small businesses with the owner attached, and you can check them against whatever you have in Clearbit or ZoomInfo today. No seat, no contract, no commitment.
Get a free sample