The honest LeadIQ alternative
LeadIQ captures the buyer already on LinkedIn. Orbital maps the 13,549,104 US SMBs whose owners are not on LinkedIn at all.
LeadIQ is a fast capture-to-sequence workflow for reps who prospect on LinkedIn. You sit on a profile or a Sales Navigator list, capture the contact, enrich the email and phone, and push the record straight into Salesforce, Outreach, or Salesloft without leaving the tab. For accounts that all keep an active profile, that motion is hard to beat and we will not pretend otherwise.
We do a different job. LeadIQ starts from a LinkedIn profile that already exists; the capture button needs a profile to point at. The 4-person HVAC shop whose owner never opened an account has no profile for LeadIQ to capture. If your buyers are those owners, the capture flow has nothing to grab right where your list begins.
Two different jobs
LeadIQ is capture-to-sequence. Orbital is a bulk-exportable SMB map.
Both end with a contact in your CRM, but they start from opposite ends. One captures a profile that already exists and routes it into your sequencer; the other maps every US small business and hands you the contact in bulk. Read this before the table.
What LeadIQ is
A capture-to-sequence rep workflow, anchored on LinkedIn.
You capture a contact from a LinkedIn or Sales Navigator profile, enrich the email and phone, and push it into Salesforce, Outreach, or Salesloft in one motion. LeadIQ moved to a Universal Credits model in 2026: Pro starts around $200/mo for 200 credits, about $1,800/yr with the annual discount, and Enterprise is custom.
Best for: reps who prospect on LinkedIn and want one-click capture, enrichment, and a clean push into their sequencer and CRM.
What Orbital is
A map of every US small business at the company grain, with the contact you can export in bulk.
We start from Google Maps, Yelp, and Yellow Pages to build the company set, then run a 51-source agent (Better Business Bureau, corporate directories, legal filings, Dun & Bradstreet, Secretary of State, the business website, news) to find the owner. We find one about 80% of the time, then attach the custom signals you score on, per account. Emails are validated across providers; phones are validated against Twilio.
Best for: teams selling software to single-location US SMBs in field-service verticals, where the buyer is an owner with no LinkedIn presence and you need the exportable email and phone in volume.
The honest comparison
Eight rows. LeadIQ wins two. We win five. One tie.
We name a winner in every row, and concede the ones LeadIQ wins outright, up top. The rows we win sit lower, where the long-tail US SMB decides the deal.
| Dimension | Orbital | LeadIQ | Winner |
|---|---|---|---|
| Capture-to-CRM rep workflow (push to Salesforce, Outreach, Salesloft) | Bulk export and API, not in-tab capture | One-click capture, enrich, and push into the sequencer | LeadIQ |
| LinkedIn-based capture in the prospecting flow | Not a capture surface | Capture a contact off a LinkedIn or Sales Navigator profile | LeadIQ |
| Long-tail US SMB at the company grain | 13,549,104 mapped from Maps, Yelp, Yellow Pages | Limited to people with a LinkedIn profile to capture | Orbital |
| Decision-maker contacts at single-location SMB | Owner found ~80% via 51-source agent | No profile means nothing to capture | Orbital |
| Bulk delivery of a whole vertical or metro | Whole list exported at once | Captured one profile at a time | Orbital |
| Local-business signals (no website, no GBP, no LinkedIn) | Mapped per business | Not a covered data type | Orbital |
| Custom per-account research signals | 51-source agent attaches signals per account | Fixed enrichment fields on the captured record | Orbital |
| Coverage of buyers with active LinkedIn profiles | On par where both reach the profile | On par where both reach the profile | Tie |
Methodology: Orbital figures from a curated company-grain pull, April 2026, US sourced. LeadIQ facts verified as of 2026-06: 2026 Universal Credits model, Pro from ~$200/mo, the old $36/user Essential plan discontinued.
When to pick each
Two reads. Pick the job your pipeline depends on.
Pick the tool whose limits you can live with. Many teams run both: LeadIQ for the profiled buyer the rep captures, Orbital for the SMB owner who never made an account.
Pick LeadIQ if
- Your reps prospect inside LinkedIn and Sales Navigator.
- You want one-click capture, enrichment, and a clean push into Salesforce, Outreach, or Salesloft without leaving the tab.
- Your buyers keep active profiles, so there is always a profile for the capture button to point at.
Pick Orbital if
- Your buyers are single-location US small businesses in field service.
- The owner is the decision-maker and has no LinkedIn profile to capture.
- You need the exportable, validated email and mobile delivered in bulk for a whole vertical or metro.
Where the long-tail row sits
Coverage LeadIQ thins out on. The numbers, with sources.
companies across 5 live SMB verticals
Aggregate of the dental, HVAC, med spa, restaurant, and roofing pages. A subset of the 13,549,104 total LeadIQ thins out on.
of US dental practices we track are single-location
54% run without a website. 74% have no decision-maker on LinkedIn. The shape of the long-tail SMB row a profile-built database does not have. See the dental TAM report.
of US restaurants we track are single-location
82% have no LinkedIn company page. Owner-operators reachable through direct sourcing, not the LinkedIn anchor LeadIQ is built around.
Source: Orbital data, April 2026. The 1,366,523 figure aggregates small-business coverage across the live email-list verticals, a subset of the 13,549,104 total US small businesses Orbital maps. Vertical breakdowns also published in the Dental TAM report and the HVAC TAM report.
The argument
A profile you cannot capture is not a profile a credit can buy.
LeadIQ is built on the capture motion. The rep finds a profile on LinkedIn or in Sales Navigator, clicks capture, and LeadIQ enriches the email and phone and routes the record into the sequencer. Every step starts from a profile that someone created and keeps current. That is why it works so well for the VP, the director, the founder who posts twice a week. The method assumes the person you want has a profile to point the capture button at. At a 500-person company, they do.
At a single-shop dental practice, they do not. 74% of dental decision-makers have no LinkedIn presence at all. 82% of restaurants have no LinkedIn company page. There is no profile to capture, no record to enrich, nothing to push into the sequence. A workflow built to capture profiles cannot capture a profile that was never created. More credits buy more captures of profiles that exist; they do not create the owner who never made one.
Orbital builds the other way. We map the business first from Google Maps, Yelp, and Yellow Pages, then send a 51-source agent to find the owner behind it, with no LinkedIn profile required. We find that owner about 80% of the time and hand you the whole list as a file you can export. We do not have LeadIQ's in-tab capture or its native sequencer push. We have the 13 million US small businesses there was never a profile to capture.
Questions
Before you renew with LeadIQ
Is Orbital a LeadIQ alternative?
For US small-business prospecting, yes. For capturing and sequencing buyers who keep active LinkedIn profiles, no, LeadIQ's capture-to-CRM workflow is stronger there and you should keep it. Many teams run both: LeadIQ for the profiled mid-market buyer, Orbital for the long-tail US SMB owner who never made an account.
Where does LeadIQ win, honestly?
The capture-to-sequence workflow and LinkedIn-based capture. If your buyer has a profile, LeadIQ's one-click capture, enrichment, and push into Salesforce, Outreach, or Salesloft keeps the rep in flow, and we do not try to match that motion.
Where does Orbital win?
The single-location US small business at the company grain, delivered in bulk. We map 13,549,104 of them and find the owner about 80% of the time, including the 74% of dental decision-makers with no LinkedIn profile for a capture-based workflow to reach.
How does pricing compare?
LeadIQ moved to a Universal Credits model in 2026: Pro starts around $200/mo for 200 credits, about $1,800/yr with the annual discount, and Enterprise is custom. That buys per-profile capture and sequencer push, not a bulk SMB list. Orbital prices per the verticals and signals you need and hands you the file.
Can I use both?
Yes, and many teams do. Use LeadIQ to capture and sequence the buyers who have profiles, and Orbital to source the US small-business owners who do not. They cover different halves of the market.
Can I get a sample?
Yes. We will pull about 100 records in your vertical so you can check them against what LeadIQ can capture today.
See the data LeadIQ cannot capture.
Pick a vertical and a US metro. We will pull roughly 100 single-location small businesses with the owner attached, email and mobile included, and you can check them against whatever LeadIQ captures for the same area. No seat, no contract, no commitment.
Get a free sample