Verified small business contact data
13,549,104 small businesses, one US TAM. The small business email list.
The full SMB universe in one pull. We map every active US small business, find the owner, validate the inbox, then tag the signals your team scores on.
The shape of the market
Most of the TAM is invisible to the big databases.
have under 20 employees
The bulk of the SMB market is owner-run, the slice enterprise tools thin out on at the company level.
run without a real website
A landing page or a Facebook listing, sometimes nothing. Working businesses that scrapers walk straight past.
have no LinkedIn presence for the owner
Eight in ten SMB owners never built a profile. A LinkedIn-only database stops there. We do not.
Source: Orbital data (curated company-grain pull, April 2026).
Why the scale matters
A TAM, not a niche.
Most vendor pages quote a hundred thousand records and call it a market. The US SMB universe is two orders of magnitude bigger than that. 13,549,104 active companies, every state, every industry, from the one-truck operator to the 200-person regional. The broker pages that round it down to a million are leaving the long tail on the table, which is the part that actually picks up the phone.
We do not hand you the whole 13 million as one spreadsheet. We hand you the slice your reps can work this quarter, sliced by industry, geography, employee band, and the signals your agents tag. The denominator is honest, the worklist is small. That is the point.
What's inside each record
The contact, the company, the context, plus signals you define.
A list broker stops at a name and an email, and pads from there. We hand you the contact, the role, and the business itself, then let Orbital's agents enrich each record with the custom signals your team scores on.
Contact
- Full name
- Verified email, direct and business-level
- Direct dial, mobile, main line
- LinkedIn profile, where the owner has one
Role
- Job title
- Seniority and decision-maker level
- Function or department
- Current-role confirmed
Business
- Company name and website
- Industry, NAICS and our own category set
- Address, city, state, ZIP
- Employee band
- Google rating and review count
- Years in business
Context
- Tech stack signals, where detectable
- Funding events, where filed
- Hiring signals
- Languages
Custom agent signals
The part a static list cannot give you.
Point Orbital's agents at your ICP and they research each business for the signals you care about, then attach them to the record. A few that B2B sellers ask for:
If you can define the signal, an agent can go find it. That is what turns a 13-million-row TAM into a worklist your reps can run on Monday.
What we do not fake: no scraped state registry dumps, no recycled broker rows, no padded employee counts. If we cannot stand behind a field, it is not in the record.
Coverage
Every industry, every state, every size band under the SBA cap.
The list spans the full population of US small businesses, weighted the way the market actually is. The biggest economies carry the most depth, and the long tail of services and trades is where the count concentrates.
By industry slice
Leading states
Selling into a specific trade or industry? See the HVAC email list, restaurant email list, roofing email list, dentist email list, or med spa email list. Or browse a state slice for California HVAC or Florida roofing.
The difference
Why your sales tools show a blank row.
Enterprise databases are built top-down. They start with the companies that are easy to find, the ones with a marketing budget, a careers page, a board, a press release in the last year. The US SMB universe is the opposite shape. Tens of millions of owner-run shops, eight in ten with no LinkedIn page for the owner, six in ten with no real website. The enterprise tool renders that as a blank row. The broker pads it with stale rows it bought three years ago.
We work the other way. We start from the full population of 13,549,104 active US small businesses in our canonical company-grain pull, then find the owner or decision-maker for each. The contacts are validated by our data source. Then our agents enrich each record with the signals you score on, so the list arrives ranked by fit, not by who happened to have a press release this quarter.
The honest trade is this: we will not quote you an inflated 980,000 owner emails sourced from a 2019 broker pile. We will quote a real count, a real worklist, and tell you which rows we dropped. A smaller list that lands beats a bigger one that bounces.
How we build it
Mapped, matched, validated, enriched.
Mapped
Start from all 13,549,104 active US small businesses in our 2026 canonical pull, the real TAM, not a scraped slice.
Matched
Find the owner or decision-maker for each, with role and seniority, including owners who never built a LinkedIn profile.
Validated
Emails are validated by our data source. Anything that fails, we drop rather than pad the count.
Enriched
Agents tag the signals you score on, so the list arrives ranked by fit, not in scrape order.
Source: Orbital data (curated company-grain pull, April 2026).
Who works this list
One TAM, several motions.
SMB software
Payroll, accounting, scheduling, payments. Put the product in front of the owner who signs the check.
Lending & finance
SBA lenders, working-capital, factoring, business cards. Reach owners who never enter an enterprise pipeline.
Insurance & benefits
Business policies, group health, workers comp. Quote the owner, not the gatekeeper at a Fortune 1000.
Vertical SaaS
Industry-specific tools for trades, services, healthcare, retail. Filter to the niche, then score on signals.
Agencies & services
Marketing, web build, bookkeeping, HR. Reach owners running on Quickbooks and a spreadsheet.
M&A & roll-ups
Source acquisition targets among independent operators by industry, size band, and geography.
Questions
Before you ask sales.
Can I see a sample before buying?
Yes. Tell us the industries, states, or size bands you sell into, and we send around 100 records so you can check them against your own before anything changes hands.
What is in each record?
The contact (verified email, direct dial, LinkedIn where the owner has one), the person's role and seniority, and the business itself: name, website if it has one, industry, employee band, address, and Google reviews. Plus the custom signals our agents tag for you. No scraped registry dumps, no recycled broker rows.
Can you add custom signals to the data?
Yes, and it is the main reason teams pick us over a static list. Point our agents at your ICP and they research each business for the signals you score on, such as recently incorporated, hiring, raised funding, opening a location, the software in use, or industry-specific buying triggers, then attach them to the record.
Where does the data come from?
We start from the full population of US small businesses, 13,549,104 of them in our 2026 canonical company-grain pull, then find the owner or decision-maker for each, including the owners who never built a LinkedIn page. Emails are validated by our data source. The count comes from Orbital data (curated company-grain pull, April 2026).
What counts as a small business here?
Active US companies with under 500 employees, the SBA cap, weighted toward the long tail of owner-run shops under 20. That is where the budget actually sits for most B2B sellers, and it is the slice the enterprise tools thin out on.
How current is the list?
Records are refreshed on a rolling schedule and emails are validated by our source before they reach you. Anything that fails validation we drop rather than pad the count.
Can I filter by industry, state, or size?
Yes. Narrow by industry (NAICS or our own category set), by state or metro, by employee band, and by signals our agents tag. Pull a million-row segment or a tight 5,000-account worklist, your call.
How is this different from ZoomInfo or a list broker?
Two reasons. First, we cover the long tail of owner-run small businesses that enterprise tools thin out on, including the eight in ten that never built a LinkedIn page. Second, our agents enrich each record with the custom signals you score on, so you get a scored account set, not a flat spreadsheet padded out by a broker.
See the small business list before you pay for it.
Tell us the industries, states, and size bands you sell into. We will send a free sample of around 100 verified owner contacts to check against your own, no commitment.