Fitness management, boutique multi-location and franchise
The enterprise tier of boutique fitness runs on Mariana Tek. The account map that names both buyers at every franchise system.
Mariana Tek is the platform Barry’s, P.volve, and Barre3 run their franchise operations on, and the list of who is actually on it is the enterprise boutique account map no other data vendor has built at owner level. Each franchise system has two buyers: the studio director at the unit level and the brand’s franchise development office. If your team sells equipment, payments, insurance, or competing software into that pool, the owner-level worklist is what your AEs have been asking for.
named franchise systems on the book
Barry's, P.volve, Barre3, Modo Yoga, BodyBar, Tremble, Spinco, SLT, Sweat440, 1Rebel, B/SPOKE Studios, and Othership all run on Mariana Tek. That is the enterprise account map the rest of boutique fitness chases.
Xplor Technologies rollup year
Owned by Xplor Technologies (Advent International-backed) since the 2021 platform rollup. Operates as Xplor Mariana Tek with bolt-on Xplor Capital financing and Xplor Pay payments processing.
boutique fitness verticals in the install base
Indoor cycling, HIIT, barre, pilates, yoga, and contrast-therapy concepts all run on Mariana Tek within the multi-location segment. The single-discipline standalone studio is the exception, not the rule.
Source: Orbital data team, June 2026 snapshot.
enterprise pricing, no published rate card
istudio locations in the target buyer fleet
igeographic markets in the Orbital map
iTop alternatives
Where boutique operators land when Mariana Tek is too heavy.
The five tools that come up most when a studio operator shops away from Mariana Tek, ranked by the displacement conversations Orbital tracks inside the boutique-fitness management category. Each one runs its own account list on Orbital, so you can pull the customer file for any of these stacks the same way.
| # | Alternative | Positioning vs Mariana Tek |
|---|---|---|
| 1 | Glofox | The ABC Fitness boutique play. Strong on franchise systems and international operators in the UK, Ireland, and Australia. Comes up when a Mariana Tek prospect wants a more franchise-development-friendly platform at a lower per-location cost. |
| 2 | WellnessLiving | Cost-sensitive direct competitor. Wins the multi-location operator who looked at Mariana Tek, liked the feature set, and balked at the enterprise quote. Tighter feature surface, friendlier price tag. |
| 3 | Momence | Yoga and small-group studio specialist with a class-discovery marketplace bolted on. Wins the operator who wants a consumer-app surface attached to the booking stack without going to Mindbody. |
| 4 | PushPress | The default for CrossFit and functional-fitness boxes. A different buyer shape than Mariana Tek but a real displacement source on the gym side, particularly for owner-operators who do not need the multi-location brand consistency Mariana Tek is built for. |
| 5 | Wodify | Anchors the performance-tracking corner of the same buyer pool. CrossFit and functional-fitness focused, with workout logging and member-leaderboard features Mariana Tek does not ship. Owned by JMI Equity. |
Source: Orbital data team, June 2026 snapshot. Detection per record by Orbital’s tech stack agent.
Who buys this data
Who sells into the Mariana Tek install base.
This page is for the teams selling into Mariana Tek customers, not the studio operators themselves. If you ship one of the categories below, the franchise-and-multi-location owner file is what your AE team has been asking for.
The long version
Detail, on demand.
Mariana Tek concentrates in boutique fitness multi-location operators and the franchise systems built on top of them. The buyer on the other end of every install is the franchise development office, the multi-unit studio director, or the founder of a still-growing concept.
Boutique fitness franchises. The franchise-heavy slice is what Xplor paid for in the 2021 rollup. The named brands on the Mariana Tek book include Barry’s, P.volve, Barre3, Modo Yoga, BodyBar, Tremble, Spinco, SLT, Sweat440, 1Rebel, B/SPOKE Studios, and Othership. The buyer at the unit level is the studio director; the buyer at the system level is the franchise development office.
Multi-location boutique studio groups. The two-to-twenty-location operator that outgrew a single-studio tool and wanted real multi-location reporting without going to Mindbody. Indoor cycling, HIIT, barre, pilates, and contrast-therapy concepts sit squarely in that bracket.
International boutique operators. The non-US slice is real. 1Rebel anchors the UK, Modo Yoga and Spinco carry Canada, and the Mariana Tek footprint runs through every English-speaking market where a boutique studio brand has tried to scale past four locations.
The upmarket buyer. Mariana Tek is the enterprise-tier choice. Quote-based pricing, custom onboarding, named account management, and payment processing through Xplor Pay. The operators who run it have moved past the per-class freemium tools and want a platform that will not collapse at 30 locations.
Orbital is a custom agent platform, not a scraped list. The Mariana Tek customer file is built fresh every time you pull it. Here is what runs under the hood.
How the Mariana Tek customer file is built
- Tech stack agent. Crawls a studio’s booking and class-reservation surface and confirms whether it is actually running Mariana Tek, on demand. The check happens at pull-time, so the file is current at delivery, not scraped six months ago.
- Owner finder. Names the decision-maker at each studio and confirms them on LinkedIn. For the franchise system, the right buyer is usually the VP of Operations or the franchise development director, not the studio-level manager. We name both and keep them separate.
- Email waterfall. Returns a work email and checks deliverability against the live mail server before the file ships. The phone intel agent adds a dial-or-skip read on every number so your dialer is not chasing dead lines.
- ICP score. Grades each Mariana Tek account A through D against your fit formula. You upload three closed-won studios, the score calibrates, and the worklist sorts by likelihood, not by alphabet.
- Chain rollup. Separates the individual studio location from the parent franchise brand. A single Barry’s studio in Boston has a different buyer than the Barry’s corporate office in New York. We keep the unit-level contact and the franchisor-level contact named and reachable in the same file.
Our take
Franchise accounts have two buyers. Most vendors only call one.
The studio-level contact and the franchisor-level contact are different people with different budgets and different procurement cycles. The studio director can tell you when the lease is up and whether the equipment is aging. The franchise development VP is the one who decides which platform the next 40 units will open on. Calling both with the same deck is how you lose both calls.
Most data vendors roll a Barry’s unit to the Barry’s corporate record and ship one contact. The unit director’s cell never rings. The corporate VP gets another cold email addressed to the wrong role. The Orbital file keeps the unit-level contact and the franchisor-level contact named and reachable in the same row. Which one you call first depends on what you sell.
The vendors who land Mariana Tek accounts consistently are not the ones with the most creative outreach. They are the ones who mapped the org chart before they dialed.
Do not buy this if any of the following are true.
You only sell at the big-box club tier. Planet Fitness, LA Fitness, Equinox, and Life Time are not Mariana Tek shops. They run enterprise club-management systems and a different procurement playbook. Save your budget and call us about a different dataset.
You sell to single-studio independents on a per-class freemium budget. Mariana Tek is the upmarket tier. The single-studio yoga operator who pays $79 a month for a starter platform is not on this file. PushPress or single-location Glofox lists fit that shape better.
You sell to consumers booking classes. Mariana Tek has a member-facing booking surface, but the consumer side is the operator’s brand, not ours to ship. The B2B franchise and multi-location owner list is the only side Orbital builds.
Your sales motion only fires above $250,000 in annual contract value. A boutique studio brand with a dozen locations rarely writes a quarter-million-dollar check on day one. Most Mariana Tek customers sit in the mid-market sweet spot between independent and enterprise. Call us when an enterprise-only motion stalls and you need a mid-market overlay across the franchise systems.
Most files sold as “companies using Mariana Tek” come from one of three sources. A scrape of the Mariana Tek-branded member-app stores, an enrichment vendor’s tech-stack guess based on a JavaScript fingerprint, or a six-month-old export from somebody’s CRM. All three age out fast in this category. A franchise system can centralise on a different platform with one corporate decision and pull 80 units off the file overnight. The app-store listing lingers for months after the install is gone.
The second problem is the buyer. Mariana Tek is the enterprise tier, which means the right contact is rarely the front-desk manager whose email is published on the studio website. The actual buyers are the franchise development director, the VP of Operations, and the founder who still signs the platform contract. Generalist B2B databases see the studio storefront and miss the franchise org chart. Most enrichment files roll the unit to a corporate parent that signs nothing, or they leave the field blank.
The third problem is freshness. Annual list refreshes do not survive a category where the operator can move stacks between two billing cycles and the franchise system can flip platforms with a single corporate decision. Orbital’s tech stack agent re-checks the booking surface at pull-time, the owner finder confirms a named human, and the email waterfall checks deliverability before the file ships. That is the difference between a vendor-grade worklist and a stale CSV that bounces at 18 percent. See the related largest fitness chains map or the software customer index for adjacent cuts of the same buyer pool.
Questions
Before you ask sales about the Mariana Tek dataset.
What are the best Mariana Tek alternatives in 2026?
The five most common Mariana Tek alternatives in the boutique-fitness management category are Glofox, WellnessLiving, Momence, PushPress, and Wodify. Glofox is the ABC Fitness boutique play and the closest franchise-heavy peer. WellnessLiving competes on a tighter feature set at a lower price. Momence wins yoga and pilates studios that want a class-discovery surface attached. PushPress is the default for CrossFit and functional-fitness boxes. Wodify anchors the performance-tracking corner of the same buyer pool and is owned by JMI Equity.
Who uses Mariana Tek, and can I get a list of those studios?
Mariana Tek is used by boutique fitness franchise systems and multi-location studio groups across the US, Canada, and UK. The install base is weighted to indoor cycling, HIIT, barre, pilates, yoga, and contrast-therapy brands that have scaled past single-studio software. Orbital builds a vendor-grade file of the active studios and franchise systems it has mapped, filterable by state, metro, primary vertical, and operator size. Each record carries a named owner or studio director, a deliverability-checked work email, and a direct dial. We send a free sample of around 100 records you can check against your own pipeline before you commit.
How current is the Mariana Tek customer data?
Every record is produced live when you pull the list. The tech stack agent re-checks the studio's booking surface on demand, so the file is current at delivery rather than scraped six months ago. Franchise systems can flip platforms with a single corporate decision, so pull-time detection matters more in this category than in most. The June 2026 snapshot is the one quoted on this page; the next refresh moves as studios open, close, or switch platforms.
When is the Mariana Tek dataset the wrong fit?
Three cases. First, if you only sell at the big-box club tier, Mariana Tek skews boutique multi-location and franchise studio; you want a different file. Second, if you sell to consumers booking classes, you want the marketplace side, not the B2B owner list. Third, if your sales motion only fires above $250,000 in annual contract value, a single multi-unit studio operator rarely writes that check on day one. Save your budget and call us when an enterprise-only motion stalls.
See the Mariana Tek customer dataset before you pay for it.
Tell us the states, franchise brands, or vertical mix you want. We send a free sample of around 100 verified owner records you can check against your own pipeline, no commitment, no email-list back-and-forth.
Get the sample