Fitness management, boutique studios and gyms
ABC Fitness paid $200M for the Glofox book. The studio owners inside it are the accounts every fitness vendor wants.
Glofox is the ABC Fitness boutique play. The franchise groups and multi-location operators on its book are the names every fitness vendor wants in the pipeline. If you sell into that buyer, the Glofox owner file is your account list. Orbital maps the global base and ships a verified owner, a work email, and a direct dial on every record.
countries with active Glofox sites
Heaviest concentration in the US, UK, Ireland, and Australia. The franchise side skews toward US and ANZ; the independent boutique side skews UK and Ireland. That international spread is what ABC Fitness paid for.
ABC Fitness acquisition price, 2022
Owned by ABC Fitness Solutions since August 2022; operates as ABC Glofox under the ABC Fitness umbrella, itself backed by Thoma Bravo. The acquisition gave ABC Fitness its international boutique footprint.
buyer verticals in the mapped base
Boutique fitness, yoga, pilates, barre, and functional fitness. Each vertical is a filterable slice of the owner-level file when you pull the list. The franchise tier cuts across all five.
Source: Orbital data team, June 2026 snapshot.
locations per typical Glofox operator
inamed franchise systems on the Glofox book
iverified owner records in the free sample
iTop alternatives
Top Glofox alternatives.
The five tools that show up most when a studio operator is shopping out of Glofox, ranked by the displacement conversations Orbital sees inside the boutique-fitness management category. Use the slugs to pull the owner-level customer file for any of these stacks the same way.
| # | Alternative | Positioning vs Glofox |
|---|---|---|
| 1 | Mindbody | The enterprise-shaped incumbent of the wider studio and wellness market. Bigger feature surface, larger price tag, deeper marketplace; comes up whenever a Glofox shop wants more reporting muscle or a wellness side car. |
| 2 | WellnessLiving | Direct feature-for-feature competitor at a tighter price. Wins the cost-sensitive single-studio or small-group operator who looked at Glofox and stayed for the demo but flinched at the bill. |
| 3 | Mariana Tek | Multi-location boutique specialist. Strong on memberships, brand consistency, and class-pass economics; wins franchise systems that grew past one studio and want a cleaner multi-location experience than Glofox shipped pre-ABC. |
| 4 | PushPress | The default for CrossFit and functional-fitness boxes. A different shape of buyer than Glofox but a real displacement source on the gym side, particularly for owner-operators tired of paying for studio features they do not use. |
| 5 | Zen Planner | Anchors the martial-arts, MMA, and gym corner of the same buyer pool. Owned by Daxko (also Thoma Bravo-adjacent), it competes on price and on the strength of its martial-arts vertical fit rather than on feature parity. |
Source: Orbital data team, June 2026 snapshot. Detection per record by Orbital’s tech stack agent.
Who buys this data
Who sells into the Glofox installed base.
This page is for the teams selling into Glofox customers, not the studio owners themselves. If you ship one of the categories below, the named-owner cut of the mapped base is what your AE team has been asking for.
The long version
Detail, on demand.
Glofox concentrates in boutique fitness and the franchise systems built on top of it. The buyer on the other end of every install is usually the studio owner or the franchise group operator, not a corporate procurement seat.
Boutique fitness franchises. The franchise-heavy slice is what ABC Fitness paid for. Named brands on the Glofox book include F45 Training, Snap Fitness, 9Round, Club Pilates, Rumble Boxing, Jazzercise, StretchLab, Fit4Mom, Jetts Fitness, and AKT. The buyer at the unit level is the franchisee; the buyer at the system level is the franchise development office. Both are named in Orbital’s cut.
Independent boutique studios. Yoga, pilates, barre, and small-group training studios that picked Glofox over Mindbody on price or over WellnessLiving on the branded member-app pitch. The owner is the budget holder and the same person who actually teaches the 6am class.
Multi-location studio groups. The two-to-eight-location operator that outgrew a single-studio tool and wanted a real reporting layer without going to Mindbody. Glofox sits squarely in that bracket, which is why its owner contacts are worth the effort to find.
International boutique operators. The non-US slice is large. The platform has strong concentration in the UK, Ireland, and Australia, which is one reason ABC Fitness bought it. ABC’s own footprint was North America-heavy and Glofox came with the rest of the English-speaking world attached.
If you ship one of the categories below, the Glofox owner file is the account list your AE team has been asking for. This page is for the vendor selling into the studio owner and franchise group, not the studio owner themselves.
Boutique-fitness equipment suppliers — the strength, recovery, and small-group equipment vendors who need a current map of franchise unit openings to plan the next quarter of orders.
Recurring-billing and payments providers running displacement campaigns against the ABC Glofox payments stack, particularly for the multi-location operator with international staff payroll.
Franchise-development brokers selling territory, lead-gen, and operator-recruitment services to the F45-shaped systems on the book.
Fitness marketing agencies doing local SEO, paid social, retention email, and consumer-app build-outs for the independent studio that does not run those motions in-house.
Competing studio-management platforms running rip-and-replace campaigns: Mindbody, WellnessLiving, Mariana Tek, PushPress, and Zen Planner all live in this account list whether they like it or not.
Wearables, member-app integrations, and class-pass marketplaces that need a current list of Glofox operators to wire integrations into. The franchise corporate office is one buyer; the individual studio is another.
Orbital is a custom agent platform, not a scraped list. The Glofox customer file is built fresh every time you pull it. Here is what runs under the hood.
How the Glofox customer file is built
- The tech stack agent crawls a studio’s booking and member surface and confirms whether it is actually running Glofox, on demand. The check happens at pull-time, so the file is current at delivery, not scraped six months ago.
- The owner finder names the decision-maker at each studio and confirms them on LinkedIn. For the single-studio operator who teaches the 6am class and does not maintain a polished profile, we find them by license, by review-site authorship, and by franchise registry filings.
- The email waterfall returns a work email and checks deliverability before it ships. The phone intel agent adds a dial-or-skip read on every number so your dialer is not chasing dead lines.
- The ICP score grades each Glofox account A through D against your fit formula. You upload three closed-won studios, the score calibrates, and the worklist sorts by likelihood, not by alphabet.
- The chain rollup separates the franchisee LLC from the franchisor when an F45, Club Pilates, or Snap Fitness sign sits on top of independently-owned units. The franchisee is the buyer for most vendor categories; the franchise corporate office is the buyer for a smaller, higher-ticket subset. We keep both named and we keep them separate.
Want the cut for a specific state, metro, franchise brand, or vertical mix? Tell us when you request the sample.
Do not buy this if any of the following are true.
You only sell at the big-box club tier. Planet Fitness, LA Fitness, Equinox, and Life Time are not Glofox shops. They run enterprise club-management systems and a different procurement playbook. The Mindbody customer file is closer to the enterprise studio cut you actually want.
You sell only to CrossFit and functional-fitness boxes. Glofox indexes very lightly here. The buyer pool runs on PushPress. Pull the PushPress customer file and skip Glofox entirely.
You sell to consumers booking classes. The branded member app side of Glofox has a consumer surface. We do not ship that. The B2B owner list is the only side Orbital builds.
Your sales motion only fires above $100k ACV. A single-studio owner with two staff and 180 active members will not write a six-figure annual check on day one. The independent slice of the Glofox book will not fit your unit economics. Call us when an enterprise-only motion stalls and you need a mid-market overlay across the franchise systems.
You need real-time franchise-disclosure document tracking. FDD filings move on a regulatory schedule with state-by-state windows. We refresh monthly, which is the right cadence for prospecting and the wrong cadence for legal compliance work.
If you bought a “Glofox customers” file from a generalist B2B database last quarter, you bought the ABC Fitness corporate office in Edinburgh and missed every studio that actually signs the contracts. Most files sold under that label come from one of three sources: a scrape of the Glofox-branded member-app stores, an enrichment vendor’s tech-stack guess based on a JavaScript fingerprint, or a six-month-old export from somebody’s CRM. All three age out fast in this category. A studio operator moves from Glofox to Mindbody or WellnessLiving over a slow weekend. A franchise system centralises on a different platform with one corporate decision and pulls two hundred units off the file overnight. The app-store listing lingers for months after the install is gone.
The second problem is the owner. The Glofox base Orbital maps is heavy on owner-operators who do not file a polished LinkedIn presence and franchise units that get rolled up to a parent that does not match their billing entity. Generalist B2B databases see the studio storefront and miss the owner, or they roll the unit to a corporate parent that signs nothing. The studio owner and the franchise development director are the buyers for almost every vendor category that sells into Glofox customers, and those are exactly the fields that go blank in a typical export.
The third problem is freshness. Annual list refreshes do not survive a category where the operator switches stacks between two billing cycles and the franchise system flips platforms with a single corporate decision. The file reads like a clean list right up until your AE team works it for a week. Orbital’s tech stack agent re-checks the booking surface at pull-time, the owner finder confirms a named human, and the email waterfall checks deliverability before the file ships. That is the difference between a mapped list and a CSV that bounces at eighteen percent. See the wider software customer index for adjacent stacks in the same buyer pool.
Questions
Before you ask sales about the Glofox dataset.
What are the best Glofox alternatives in 2026?
The five most common Glofox alternatives in the boutique-fitness management category are Mindbody, WellnessLiving, Mariana Tek, PushPress, and Zen Planner. Mindbody is the enterprise-shaped incumbent. WellnessLiving competes on a tighter feature set at a lower price. Mariana Tek wins multi-location boutique studios that need brand consistency. PushPress is the default for functional-fitness and CrossFit boxes. Zen Planner anchors the martial-arts and gym corner of the same buyer pool.
Can I get a list of companies that use Glofox?
Yes. Orbital builds a vendor-grade owner list of every Glofox studio and gym in the mapped base, filterable by US state, metro, primary vertical (boutique fitness, yoga, pilates, barre, functional fitness), and franchise brand. Each record carries a named owner, a deliverability-checked work email, and a direct dial. We send around 100 records you can verify against your own pipeline before you commit.
How current is the Glofox customer data?
Every record is produced live when you pull the list. The tech stack agent re-checks the studio's booking surface on demand, so the file is current at delivery rather than scraped six months ago. The June 2026 snapshot is the one quoted on this page; the next refresh moves as studios open, close, or switch platforms.
When is the Glofox dataset the wrong fit?
Three cases. First, if you only sell at the big-box club tier (Planet Fitness, LA Fitness, Equinox), Glofox skews boutique and franchise studio; you want a different file. Second, if you sell to consumers booking classes, you want the marketplace side, not the B2B owner list. Third, if your sales motion only fires above 100,000 dollars in annual contract value, a single-studio owner with two staff rarely writes a six-figure check on day one. Save your budget and call us when an enterprise-only motion stalls.
See the Glofox customer dataset before you pay for it.
Tell us the states, franchise brands, or vertical mix you want. We send a free sample of around 100 verified owner records you can check against your own pipeline, no commitment, no email-list back-and-forth.
Get the sample