Pet care · B2B vendor data
Mobile vans picked MoeGo first. Salons and kennels followed the route.
MoeGo is the grooming platform that won the mobile-van lane first, then pulled brick-and-mortar salons and boarding kennels onto the same stack after the March 2024 Series A. The install base concentrates in owner-operated shops with no corporate procurement seat. That mapped base is the cleanest account map into pet-care long tail that broker files leave as blank rows. Below: the closest alternatives, who actually runs MoeGo, and how Orbital builds the customer list with a named owner on every row.
Series A, March 2024
Led by Base10 Partners with participation from Mars Petcare's Digitalis Ventures, Conductive Ventures, and Uphonest Capital. The capital is funding the expansion from grooming-only into boarding and daycare modules.
install base growth since Series A
The mapped base roughly doubled after the March 2024 round closed, with the mobile-first segment pulling harder than on any legacy multi-service pet-care tool.
van operators are the wedge
MoeGo's reputation in mobile grooming pulled in a buyer base no legacy pet-care platform owns, then opened the door to the brick-and-mortar salon and the multi-service operator.
Source: Orbital data team, June 2026 snapshot.
typical built-out grooming van cost
iservice shapes in the install base
iagents Orbital runs per MoeGo record
iTop alternatives
Top MoeGo alternatives by category overlap.
Most pet-care operators evaluating MoeGo also look at two or three of the platforms below. The right answer depends on whether the buyer is mobile-grooming, salon-only, or running boarding and daycare alongside grooming.
| # | Tool | Why it shows up in a MoeGo eval |
|---|---|---|
| 1 | Gingr | Multi-service pet-care operations under Togetherwork since 2017. Wins when the operator runs boarding and daycare alongside grooming and wants run assignments, feeding schedules, and the multi-night quote in one stack. |
| 2 | PetExec | The other Togetherwork pet platform, joined in November 2024. Strongest pull in long-tenured boarding kennels that adopted PetExec a decade ago and never moved off it. |
| 3 | Vagaro | Broader appointment platform built for beauty and wellness, with a real grooming book. Picked when the owner runs a salon that does grooming plus another appointment-based service. |
| 4 | Booksy | Marketplace-style booking with a consumer-discovery front end. Shows up when the salon owner cares about new-client acquisition through the Booksy app, not just managing the existing book. |
| 5 | Square Appointments | The lightweight option for the single-chair grooming salon already on Square for payments. Trades grooming-specific workflow for one combined Square subscription and processing rate. |
Notes reflect Orbital’s category-overlap read against MoeGo’s primary grooming and pet-care install base. Source: Orbital data team, June 2026 snapshot.
Who buys this data
B2B vendors selling into the MoeGo install base.
This page is for the teams selling into pet-grooming operators, not the operators themselves. If you ship one of the categories below, the owner-mapped MoeGo worklist is what your AE team has been asking for.
The long version
Detail, on demand.
The MoeGo install base sorts into four operator shapes, often overlapping inside the same business. Brick-and-mortar grooming salons use it for online booking, breed-aware service menus, vaccination tracking, and groomer commission. Mobile-grooming van operators use it for route optimization, geo-aware travel-time padding, and the per-stop payment flow that the older desktop tools never built. Boarding kennels use it for run assignments, feeding schedules, and the multi-night quote since the boarding module shipped. Daycare facilities use it for daily check-in, package-pass sales, and the evaluation-day workflow.
The named customers MoeGo features give a feel for the upper half of the install base. Furry Land is the largest mobile-grooming franchise in the US, dozens of vans across multiple states. ZoominGroomin is the other multi-state mobile-grooming franchise, anchored on the East Coast. Central Bark is a national dog-daycare and boarding franchise with multi-location operators. Hollywood Grooming is a high-volume Los Angeles salon serving the celebrity-pet segment. Molly’s Pampered Paws, Ruff Life, Pampered Tails, and Hair of the Dog are the multi-station independent salons that MoeGo was originally built around.
Below the named customers, the long tail is where most B2B vendor pipeline lives. Solo mobile groomers with one van and a route. Two-station suburban salons with a part-time groomer and a receptionist. Boarding kennels that added grooming as a second service line two years ago. These are the rows a broker file leaves blank because the owner does not maintain a polished LinkedIn presence. Orbital finds them by name.
Orbital is an agent platform, not a scraped list. To build you the worklist of pet-care operators running MoeGo, five agents run on demand and write into a single row per business.
What runs on every MoeGo record
- Tech stack agent. Crawls each pet-care operator’s website and confirms MoeGo is the platform in use, on demand. The list is current at the moment you export it, not at the moment a broker compiled their last file.
- Owner finder. Names the decision-maker for each location, typically the owner-operator or general manager, and cross-checks against LinkedIn and state business registries.
- Email waterfall. Returns a verified work email and runs deliverability checks before the record ships, so the bounce rate is set before send, not after.
- Phone intel agent. Adds a direct dial where one exists and a dial-or-skip read so the SDR knows which records reward a phone-first sequence and which do not.
- ICP score. Grades each MoeGo account A to D against your own fit formula (service shape, headcount, state, multi-location flag, mobile vs salon), so the worklist is already sorted when it lands.
The output is a filterable worklist of MoeGo customers, cut by state, sub-vertical, and operator size, with a named owner and a working number on every row. See the sample before you pay for it.
This page is for the teams selling into pet-grooming operators, not the operators themselves. The MoeGo customer list is an account map for the vendors below.
Pet-food and grooming-product distributors. The salon orders shampoo, conditioner, and ear cleaner monthly. The mobile groomer orders smaller cases more often. The buyer is the owner, sometimes the head groomer, almost never a corporate procurement seat.
Mobile-grooming van and equipment finance lenders. A built-out grooming van runs 80,000 to 150,000 dollars before the first appointment. The buyer is a working groomer who needs equipment financing, working capital, and sometimes a second-van loan after year two. The MoeGo list is the prospecting universe for that motion.
Pet insurance carriers. The salon hands out new-puppy starter packs. The mobile groomer sees every multi-pet household on the route. Both surfaces are insurance-distribution real estate, and the owner approves the partnership.
Payments and BNPL platforms. MoeGo’s bundled payments take is real revenue. Operators who want a lower processing rate, faster funding, or buy-now-pay-later on the bigger boarding stays are a live switching audience, but only if a sales team can reach them with the right framing before contract renewal.
B2B marketing agencies selling into pet care. Local SEO, Google Local Service Ads management, and reputation services to grooming and boarding owners who built their books on word-of-mouth referrals. The owner is the buyer for the website and the marketing package.
Grooming-equipment manufacturers. Clipper makers, hydraulic-table vendors, dryer manufacturers, scissor brands. The decision-maker is the head groomer most days and the owner on the purchase. The MoeGo list maps to both seats.
Adjacent universes built the same way: the broader by-industry email lists, the data product index, the largest veterinary chains map for the adjacent pet-health vertical, and the sister Gingr customer map for the multi-service pet-care segment.
Do not buy this if any of the following are true.
You only sell to enterprise pet-retail chains. Petco, PetSmart, and the big-box footprint live above the MoeGo install base. If your motion is one annual contract with two retail buyers, the long-tail map of owner-operators is the wrong altitude. Save your budget.
You sell to homeowners directly. Consumer pet apps, end-user pet-food subscriptions, and direct-to-pet-parent insurance want a different audience, the household-pet database, not B2B owner contacts.
Your sales motion only fires above $50k ACV. A single-van mobile groomer or a two-station salon rarely writes a five-figure annual check on day one. The long-tail map is built for vendors with a sub-$25k starting motion. Call us when an enterprise-only motion stalls and you need a mid-market overlay.
You need a tight franchise rollup. Furry Land and ZoominGroomin operate through many franchisee LLCs. We map each franchisee as a separate record, which is right when the franchisee is the buyer and wrong when the franchisor signs the contract. Tell us which seat you want and we ship the brand-rolled view separately.
Our take
The broker file ages out the moment MoeGo adds a kennel module.
If you bought “MoeGo customers” from a generalist database last quarter, you bought a file compiled before the boarding expansion. Static broker CSVs quote a year-old crawl, ship with a 30 percent bounce rate on the email column, and leave the owner field empty for the long tail. That is the half of the list that matters most, and it is the half every broker skips because the groomer never updated LinkedIn.
The second failure mode is parent-company rollup. A salon that pays the MoeGo subscription through an LLC and operates under a DBA appears once, attached to the LLC, with no service-shape tag. Mobile-grooming van operators are the worst case: many file under a personal sole-proprietor entity that no generalist database flags as a grooming business at all. The buyer you want to reach is two layers below the row the database shows you.
Orbital sits in the gap. We map the universe of US small and mid-market businesses, sort each location into its category, find the owner or general manager for that location, and re-run the tech stack agent at export time to confirm MoeGo is still the platform. The freshness question is settled at pull, not at compilation. The owner question is settled by a name on every row, not a company-info block. The mapped base keeps moving because MoeGo’s expansion from grooming-only into boarding and daycare is actively pulling new operator shapes onto the platform.
Questions
Before you ask sales about the MoeGo dataset.
What are the best MoeGo alternatives in 2026?
The closest peers are Gingr and PetExec (both under the Togetherwork umbrella, multi-service pet operations), Vagaro and Booksy (broader appointment platforms with strong grooming books), and Square Appointments (the lightweight booking layer for single-chair grooming salons). Which one fits a buyer depends on whether they are grooming-only, mobile-first, or run boarding and daycare alongside grooming.
Can I get a list of pet-care businesses that use MoeGo?
Yes. Orbital builds the MoeGo customer list on demand, with the named owner or general manager for each location, a verified work email, a direct phone number, and an ICP score against your fit formula. You filter by state, sub-vertical (salon, mobile, boarding, daycare), and operator size, then export. The full mapped base, as of the June 2026 snapshot, spans all four service shapes with the decision-maker already found on every row.
How is the MoeGo customer list kept current?
The tech stack agent re-checks each operator's website on demand, so the list reflects who is running MoeGo at the moment you pull it. Static broker files quote a year-old crawl. Orbital quotes the crawl that ran during your export.
When is the MoeGo customer dataset the wrong fit?
Three cases. First, if you only sell to enterprise pet-retail chains like Petco and PetSmart, the MoeGo install base is the wrong altitude. Second, if you sell to homeowners with pets directly, you want consumer data, not B2B owner contacts. Third, if your sales motion only fires above 50,000 dollars in annual contract value, a single-van mobile groomer rarely writes a five-figure check on day one. Call us when an enterprise-only motion stalls and you need a long-tail overlay.
See the MoeGo customer dataset before you pay for it.
Tell us the states, service shapes, or operator sizes you want. We send a free sample of around 100 verified owner records you can check against your own pipeline, no commitment, no email-list back-and-forth.
Get the sample