The honest ZoomInfo alternative
ZoomInfo starts at 50 employees. Orbital starts at 1.
ZoomInfo wins enterprise account intelligence. We win the part of the market it treats as a blank row: 13,549,104 US small businesses, mapped at the company grain. We will not match ZoomInfo on Fortune 500 org charts or Bombora intent. That is not the market we serve.
If your buyers are 10,000-employee companies with a LinkedIn presence, stay with ZoomInfo. If your buyers are the single-shop HVAC contractor and the owner-run restaurant, you need the other tool.
Two different jobs
ZoomInfo is enterprise intelligence. Orbital is the SMB map.
A comparison only helps when the two tools do the same job. ZoomInfo and Orbital overlap on the word data and little else. Read this before the table.
What ZoomInfo is
An enterprise sales-intelligence platform built around the Fortune-rated company set.
Deep org charts, Bombora intent topics, scoops on hiring and projects, and years of native Salesforce and HubSpot integration. It tells a 200-seat enterprise team which large companies to call this quarter, who reports to whom, and what they are researching.
Best for: enterprise revenue teams selling into mid-market and Fortune 1000 accounts that need org-chart depth and intent at scale.
What Orbital is
A map of every US small business at the company grain.
We start from Google Maps, Yelp, and Yellow Pages to build the company set, then run a 51-source agent (Better Business Bureau, corporate directories, legal filings, Dun & Bradstreet, Secretary of State, the business website, news) to find the owner. We find one about 80% of the time, then attach the custom signals you score on, per account. Emails are validated across providers; phones are validated against Twilio.
Best for: teams that sell into single-shop SMBs, trade contractors, healthcare practices, and restaurants, where the buyer is an owner with no LinkedIn page.
The honest comparison
Eight rows. ZoomInfo wins four. We win four. No ties.
Where they win, we say so. A row that does not exist in their database is not a row you can buy.
| Dimension | Orbital | ZoomInfo | Winner |
|---|---|---|---|
| Enterprise firmographics and org charts | Basic firmographics on large US companies. No multi-level org tree or C-suite direct dials at 10,000-employee firms. | Deep org charts on Fortune 1000 and mid-market, reporting trees, C-suite direct dials. Their core product. | ZoomInfo |
| Intent data | No third-party intent topics. Per-account research agents instead, attaching the signals you define. | Bombora topic intent plus proprietary website-visitor and project signals, built into the workflow. | ZoomInfo |
| SMB coverage, sub-50-employee long-tail | 13,549,104 US small businesses at the company grain. Single-shop operators, no-website practices, and owner-only businesses included. | Built around the Fortune-rated set. The long-tail single-shop operator is mostly a blank row. | Orbital |
| Decision-maker contacts at single-location SMB | Two paths per company: matched from LinkedIn where it exists, plus business-level contacts sourced from the business itself. Reaches owners with no profile. | LinkedIn-anchored match. If the owner is not on LinkedIn, the record thins out fast. | Orbital |
| Per-account custom research signals | Agents research each account for signals you define: recently incorporated, opening a location, hiring, runs paid ads, software in use. | Scoops are catalog-driven and pre-built, not configurable per ICP. | Orbital |
| Pricing model | Per-record, no multi-seat platform lock. You buy a defined account set. | Per-seat platform contract with annual minimums and a sales-led procurement cycle. | Orbital |
| CRM integration breadth | CSV export plus direct HubSpot push. No native Salesforce app. | Native Salesforce and HubSpot apps, Outreach, Salesloft, Marketo plugins. Deep in-CRM surface. | ZoomInfo |
| Brand recognition and procurement comfort | Newer vendor. Procurement at large firms will ask for a security review and references. | Public company, known line item, already approved at most large enterprises. | ZoomInfo |
Methodology: Orbital figures from a curated company-grain pull, April 2026, US sourced. ZoomInfo figures are prospect-reported or from its public docs as of 2026-06.
When to pick each
Two reads. Run them before you renew.
Pick the tool whose limits you can live with. They serve opposite ends of the market.
Pick ZoomInfo if
- You sell to Fortune 500 or mid-market IT, security, or finance buyers and need org-chart depth on 10,000-employee firms.
- You run on Bombora intent topics and pre-built scoops to prioritise enterprise outbound.
- Your sales motion lives inside the ZoomInfo Salesforce app and your reps will not adopt anything that breaks that surface.
Pick Orbital if
- You sell into single-shop SMBs, trade contractors, dental practices, med spas, restaurants, or roofers.
- Your loudest complaint about ZoomInfo is empty rows below 50 employees, or contacts that bounce on owner-run businesses.
- You want to pay per-record for a defined account set instead of a multi-seat platform contract you cannot fully use.
Where the long-tail row sits
Coverage ZoomInfo thins out on. The numbers, with sources.
companies across 5 live SMB verticals
Aggregate of the dental, HVAC, med spa, restaurant, and roofing pages. A subset of the 13,549,104 total ZoomInfo thins out on.
of US dental practices we track are single-location
54% run without a website. 74% have no decision-maker on LinkedIn. The shape of the long-tail SMB row a profile-built database does not have. See the dental TAM report.
of US restaurants we track are single-location
82% have no LinkedIn company page. Owner-operators reachable through direct sourcing, not the LinkedIn anchor ZoomInfo is built around.
Source: Orbital data, April 2026. The 1,366,523 figure aggregates small-business coverage across the live email-list verticals, a subset of the 13,549,104 total US small businesses Orbital maps. Vertical breakdowns also published in the Dental TAM report and the HVAC TAM report.
The argument
A row that does not exist in their database is not a row you can buy.
ZoomInfo was built top-down. It starts with the companies that are easy to find at scale, the large enterprises and the marketed mid-market, and it thins out as you walk toward owner-run SMBs. That works if your ICP is a 10,000-employee company. It breaks if your ICP is a 4-person HVAC contractor in Phoenix.
We built Orbital bottom-up. The denominator is 13,549,104 US small businesses, pulled at the company grain from Google Maps, Yelp, and Yellow Pages, with a 51-source agent finding the owner across the Better Business Bureau, corporate directories, legal filings, the business website, and news. We attach contacts two ways: matched from professional profiles where they exist, and sourced from the business itself where they do not. The second path reaches the owner who never built a profile.
The honest trade: we do not have ZoomInfo's enterprise org charts, intent topics, or in-CRM plugins. If you need those, stay with them. We are the answer when the part of the market you sell into is the part their database treats as a blank row.
Questions
Before you renew with ZoomInfo
Is Orbital a ZoomInfo replacement?
For SMB and long-tail accounts, yes. For Fortune 500 org charts and enterprise intent, no. ZoomInfo is built around the mid-market and enterprise. Orbital is built around the 13,549,104 US small businesses ZoomInfo mostly skips. If your ICP is single-shop owners, trade contractors, dental practices, or restaurants, Orbital is the right tool. If it is enterprise IT or security buyers at 10,000-person companies, stay with ZoomInfo.
Where does ZoomInfo win, honestly?
Four places. Enterprise firmographics and org charts on large companies. Intent data through its Bombora partnership and proprietary signals. CRM integration breadth, with native Salesforce and HubSpot apps and in-CRM plugins. Procurement comfort, since ZoomInfo is a known line item legal and finance have already approved.
Where does Orbital win?
SMB and long-tail coverage at the company grain. We map 13,549,104 US small businesses, find the owner about 80% of the time through a 51-source agent, and on the small accounts that thin out in ZoomInfo we return more contacts. Across five live verticals (dental, HVAC, med spa, restaurant, roofing) we cover 1,366,523 companies.
How does pricing compare to ZoomInfo?
Different model. ZoomInfo sells per-seat platform contracts, sales-led, with annual minimums; the reported median contract is around $31,875 a year. Orbital is per-record on a no-contract basis, so you buy a defined account set instead of a multi-seat platform.
Can I import Orbital into Salesforce or HubSpot?
Yes, through CSV export and a direct HubSpot push. We do not match ZoomInfo on the breadth of native CRM apps and in-CRM plugins, and we say so on the table. If your team relies on push-button enrichment inside the ZoomInfo Salesforce app, that is a switching cost to weigh.
Does Orbital have intent data?
Not in the third-party sense ZoomInfo means. We do not resell Bombora topics. Instead we run research agents per account, attaching the signals you define: recently hired, opening a location, runs paid ads, or software in use. It is a different shape of signal, per-account, on demand, and reachable for SMBs.
Do you cover Fortune 500 and large enterprise?
We have basic firmographics on large US companies, but the org charts, multi-level reporting trees, and C-suite direct dials are ZoomInfo's territory. If your ICP is enterprise buyers at 10,000-employee companies, ZoomInfo is the right tool.
Can I get a free sample before switching?
Yes. Tell us the SMB vertical or metro you sell into and we send around 100 records so you can check coverage and contact quality against your own ZoomInfo data before anything changes.
See the data ZoomInfo does not have.
Tell us the SMB vertical or metro you sell into. We send a free sample of around 100 records you can check against your ZoomInfo coverage. No commitment.
Get a free sample