Roofing Leads
More than an Email List
More than a database — Orbital powers your entire sales motion with next-level intel. Purpose-built agents find roofing-specific signals, score every account, and deliver clean, ready-to-work leads straight to your CRM.
Focused on Roofing
Orbital delivers a living SMB intelligence tool powered by custom signals, always-on agents, and built-in activation workflows.
Live, Roofing-specific signals
Players like Zoominfo are great at broad firmographics. Orbital captures what
actually drives HVAC conversion.
Agentic workflows, not filters
Specialized agents find and verify micro signals per account. No guessing from generic tags. Each record ships with a fit score, segmentstages, recommended angle, and the right contacts.
High-accuracy SMB contacts
Orbital starts with your ICP, then enriches SMB accounts with vertical signals and weights them into a single readiness score so reps know who fits and why.
White glove execution
Orbital experts fingerprint your market, tune agents, and keep workflows current while managing sourcing, research, QA, and routing soyour reps spend more time selling and less time on setup.
Orbital is the best sales intelligence tool for those looking to sell into roofing businesses
Orbital is an agent-driven sales intelligence software built for SMB sales teams, like those who want to find and target roofing business owners. Instead of selling a static database, Orbital runs purpose-built agents that collect roofing-specific signals, scores every account, and delivers clean leads with context your reps can act on.
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The Methodology
How you can use Orbital to Supercharge selling to Roofing
Customer
Software
Orbital Expert
Define ICP
Establish territory, service mix,
ticket size, and sales constraints to define your ideal customer profile.
Build the roofing signal graph
Map target companies' tech stack, marketing spend, business footprint, and decision maker hierarchies.
Resolve identity
Clean URLs, verify contacts, eliminate duplicates, and map franchise-to-parent relationships.
Assign Authority Score
Score prospects on territory fit, service alignment, deal size potential, and market timing factors.
Turn signals into audiences
Create targetable segments based on tech adoption, spending patterns, and decision maker roles
Human QA
Manually verify contact accuracy, website functionality, and integrate sales team feedback.
Activate Inbound
Launch territory-specific, multi-channel campaigns with service-focused messaging and strategic timing.
Learn & Refresh
Analyze performance weekly, optimize signals, and adapt strategies based on market feedback.
What lands in your CRM
Authority Scores
These scores help prioritize prospects by combining how well they fit your ideal profile (Fit), whether they’re actively in need of your solution (Timing), and how easily they can be contacted (Reachability).
Recommended angle
Provides a tailored approach for each prospect by suggesting the right message (Talk Track) and supporting proof points like case studies or metrics to make the conversation more relevant and persuasive
Contacts
Delivers the right decision-makers with verified contact details, ensuring your team reaches the correct role quickly and avoids wasting time on outdated or irrelevant information.
Most prospecting tools miss the long tail of owner-operated roofing shops that aren’t active on LinkedIn and don’t use corporate emails. Even when you pull a list, it’s noisy. Orbital builds clean, ranked targets from public signals you can verify: commercial vs residential, multi-location and franchise parent, years in business and headcount, Google Business reviews, Yelp paid vs free, Google ads activity, website modernity, and the operating stack when it’s disclosed (FSM, scheduler, CRM like JobNimbus or AccuLynx). We also tag specialties from site copy - storm and hail work, insurance claims, repair vs replacement, flat roofing (TPO, EPDM, PVC), metal or shingle, gutters, skylights - so you reach your true ICP first with verified contacts and emails attached.
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Purpose-built Agents
Designed to get you the best roofing leads, email-lists, etc. with roofing specific segmentation
You will have the ability to gain access to all of these fields and more for each of your contacts:
Fit
Operating System
Demand / Digital Maturity
Commercial vs Residential
Deliver the right messaging and solutions by segmenting businesses based on their type.
Franchise Status + parent
Unlock deals through networks and parent companies by identifying affiliations and partnerships.
Location type (satellite check)
Verify if a business operates from a storefront or is home-based, helping refine outreach.
Sub industry focus
Highlights specialization (i.e. drain cleaning, water heaters, emergency, etc.)
Location Count
Identify multi-location operations and franchise networks to uncover larger opportunities.
Years in business, headcount, annual revenue
Measure company stability and potential deal size for smarter targeting.
Home visits / on-site service
Confirms in-home service vs shop only to shape scheduling promises
Roofing Workflows with Orbital
FAQ’s
How is this different from buying an email list?
Lists tell you who exists. Orbital tells you who’s ready now, why, and what to say through Roofing-specific signals, explainable scoring, and human QA.
What are the most predictive roofing signals you track?
Market focus and job mix (residential or commercial; storm/insurance; flat-roof systems like TPO, EPDM, PVC, BUR, coatings), paid demand posture (Google ads on/off, Yelp paid/free), reputation (Google Business Profile rating), and scale (years in business, location count, franchise/parent). We also weigh operational maturity (field service, scheduling, CRM stack), conversion readiness (site modernity/active), and contactability and urgency (owner identified, verified phone, 24/7 or emergency).
How fresh is the data?
Inbound leads get enriched almost instantly as they come in. Outbound lists update on a rolling schedule - and we refresh high-priority segments more often.
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