Orbital rates this event Platinum.
Automate (A3) earns a Platinum rating based on attendee quality, exhibitor ROI, and relevance to the vertical software industry. One of the top-rated events in this space — highly recommended for companies looking to grow their presence.
Automate, produced by A3, is the largest robotics and automation trade show in North America, drawing more than 10,000 attendees across four days each June. The 2026 edition runs June 22 through 25 in Chicago, IL, pulling together manufacturers, integrators, and technology suppliers focused on industrial automation. The show floor is dense with working machinery and live demonstrations, which makes it a different experience from a typical conference. Sessions and networking skew toward applied knowledge rather than broad strategy. At the $$$ ticket tier, the investment reflects both access and the quality of buyers in the room. For vertical software companies selling into manufacturing, warehousing, or supply chain operations, this is a serious pipeline event. If your product touches the factory floor or the systems around it, the right conversations are happening here.
Common questions about this event
Is Automate (A3) worth attending?
Orbital rates Automate (A3) as a Platinum tier conference based on attendee quality, exhibitor ROI, and industry relevance. This is one of the top-rated events in the industry and is highly recommended for companies looking to grow their presence.
When is Automate (A3) in 2026?
Automate (A3) takes place Jun 22–25, 2026 in Chicago, IL. The event typically draws 10k+ attendees.
Where is Automate (A3) held?
Automate (A3) is held in Chicago, IL. Check the conference website for specific venue details and travel information.
How many exhibitors are at Automate (A3)?
Automate (A3) features 500+ exhibitors. Booth costs typically range around $15k–$40k. For companies selling into the vertical software industry, exhibiting can be a direct channel to qualified buyers and decision-makers.
How can I get the attendee list for Automate (A3)?
Attendee data for Automate (A3) is available through exhibitor or sponsor packages. Orbital provides verified contact data for vertical software businesses across the US, so you can reach decision-makers before, during, and after the show.