Fitness management, CrossFit and martial arts
CrossFit affiliates bet on PushPress because billing ships inside the software fee. The head coaches running those gyms are the buyers vendors miss.
PushPress won the CrossFit affiliate book by bundling member billing into the software fee instead of charging it separately. Orbital has mapped the owner-run box book across CrossFit affiliates, BJJ academies, and functional-fitness studios. These are the single-location operators invisible to broker files, and exactly who equipment, supplement, and gym-services brands need to reach.
total funding to date
Independent and venture-backed. A $20M Series B closed in October 2024, led by Altos Ventures with StepStone and Mucker Capital. That round brings total funding to roughly $33M.
Series B round, October 2024
Capital that funded the Grow marketing add-on, the Train programming module, and a branded member app. The product surface keeps expanding, and the install base keeps growing with it.
alternatives in the head-to-head set
Wodify, Glofox, Zen Planner, Mariana Tek, and WellnessLiving show up most when a gym operator shops out of PushPress. Ranking reflects displacement frequency in the US gym-management buyer pool, not category-wide revenue.
Source: Orbital data team, June 2026 snapshot.
typical active members per box
icoaches on a typical payroll
iverified owner records in the free sample
iTop alternatives
Top PushPress alternatives.
The five tools that show up most when a gym operator is shopping out of PushPress, ranked by the displacement conversations Orbital sees inside the gym-management category. Each row reflects head-to-head competition frequency in the US gym-management buyer pool, not total revenue or total customers in the wider fitness-software category. Use the slugs to pull the owner-level customer file for any of these stacks the same way.
| # | Alternative | Positioning vs PushPress |
|---|---|---|
| 1 | Wodify | Performance-tracking and workout-logging anchor for CrossFit and functional-fitness gyms. Owned by JMI Equity. The closest peer on the CrossFit side, with leaderboard and benchmark features PushPress competes with rather than copies. |
| 2 | Glofox | The ABC Fitness boutique play. Strong on franchise systems, international operators (UK, Ireland, Australia), and the multi-location boutique studio. Comes up when a PushPress prospect is graduating past a single owner-operated box. |
| 3 | Zen Planner | Sits closest to PushPress on the martial-arts side, with deep roots in BJJ, karate, and Krav Maga schools. Daxko-owned. Wins the academy owner who started on Zen Planner in 2014 and never had a reason to look up. |
| 4 | Mariana Tek | The enterprise tier for boutique multi-location studios. A different shape of buyer than PushPress but a real displacement source on the franchise side when a CrossFit affiliate group grows past four or five units. |
| 5 | WellnessLiving | Cost-sensitive direct competitor. Wins the multi-location operator who looked at PushPress, liked the feature set, and balked at the per-location quote. Tighter feature surface, friendlier price tag. |
Ranking reflects Orbital’s read of the gym-management category as of June 2026. Source: Orbital data team.
Who buys this data
Who sells into the PushPress installed base.
This page is for the teams selling into PushPress customers, not the gym operators themselves. If you ship one of the categories below, the named-owner cut of the mapped base is what your AE team has been asking for.
The long version
Detail, on demand.
PushPress concentrates in CrossFit affiliates, BJJ and MMA academies, and owner-run boutique gyms. The buyer on the other end of every install is the head coach who also signs the lease, runs payroll, and answers the front-desk phone. That is what makes the file useful, and that is what makes it expensive to build by hand.
CrossFit affiliates. The flagship vertical. Named gyms on the PushPress book include Invictus, Diablo CrossFit, HWPO Training, Deuce Gym, PRVN Fitness, Beachside CrossFit, Behemoth Gym, Peak360 Fitness, and Park City Fit. The buyer at the unit level is the head coach and owner, often the same person.
BJJ and martial-arts academies. The grappling slice is real. Dominion MMA and Checkmat sit on the PushPress book alongside hundreds of independent academies that switched off Zen Planner or off a paper roster in the past four years.
Owner-operated boutique gyms. The functional-fitness operator with 200 to 600 members, one or two coaches, and a single lease. Strength, conditioning, and small-group personal-training concepts sit in this bracket. Most are not on any broker file because the legal entity is an owner-operator LLC, not a multi-unit chain.
The independent buyer. PushPress is the back-office stack for an owner who wants member billing, class scheduling, and a branded app without standing up a software team. Tiered SaaS pricing per location, bundled payment processing, and paid add-ons for marketing (Grow) and programming (Train) round out the surface.
If you ship one of the categories below, the PushPress users file is the account list your AE team has been asking for. This page is for the vendor selling into the head coach and gym owner, not the operator themselves.
Fitness equipment and apparel brands. The rig builders, barbell makers, recovery-hardware suppliers, and apparel brands who need a current map of CrossFit affiliates and BJJ academies to plan the next quarter of wholesale orders.
Supplement and recovery brands. Protein, creatine, electrolyte, and contrast-therapy suppliers who run point-of-sale partnerships and gym-floor sampling programs. The owner-operator is the budget holder.
Gym-financing and merchant-services platforms. Equipment lenders, working-capital providers, and payment processors running displacement campaigns against the bundled PushPress processing rate. The single-location operator is the textbook prospect.
Member-acquisition agencies and ad networks. Local SEO, paid social, and retention-email shops selling the gym owner who built their book on word of mouth and now wants a steady lead funnel.
Insurance and liability carriers. General liability, professional liability, and workers comp for fitness operators where the carrier of record matters at every renewal.
Competing studio-management and branded-app vendors. Wodify, Zen Planner, Glofox, Mariana Tek, and WellnessLiving all live in this account list whether they like it or not.
Orbital is a custom agent platform, not a scraped list. The PushPress customer file is built fresh every time you pull it. Here is what runs under the hood.
How the PushPress customer file is built
- The tech stack agent crawls a gym’s booking and member-billing surface and confirms whether it is actually running PushPress, on demand. The check happens at pull-time, so the file is current at delivery, not scraped six months ago.
- The owner finder names the decision-maker at each gym and confirms them on LinkedIn. For an affiliate group, the right buyer is usually the head coach who also owns the LLC. We name both unit-level and group-level contacts and keep them separate.
- The email waterfall returns a work email and checks deliverability before it ships. The phone intel agent adds a dial-or-skip read on every number so your dialer is not chasing dead lines.
- The ICP score grades each PushPress account A through D against your fit formula. You upload three closed-won gyms, the score calibrates, and the worklist sorts by likelihood, not by alphabet.
- The chain rollup separates the individual gym location from the parent affiliate group. A single Invictus branch has a different buyer than the corporate Invictus office. We keep both named and reachable in the same file.
Want the cut for a specific state, metro, affiliate group, or vertical mix (CrossFit, BJJ, MMA, functional fitness, boxing, strength)? Tell us when you request the sample.
We believe
Bundled billing is the wedge. The processing line item is where displacement starts.
PushPress did not win CrossFit affiliates on scheduling polish alone. It won by folding member billing into the software fee so the owner sees one vendor on the merchant statement instead of two. That is why the displacement campaigns that actually land start on processing rate and payout timing, not on a feature checklist copied from a demo deck.
The buyer is the head coach who still runs the 6 a.m. class and reads every recurring charge. Wodify and WellnessLiving can win on price or programming depth, but only if your AE names the owner who signed the LLC, not the front-desk alias on the gym website. That owner grain is the whole reason this file exists.
Do not buy this if any of the following are true.
You only sell at the big-box club tier. Planet Fitness, LA Fitness, Equinox, and Life Time are not PushPress shops. They run enterprise club-management systems and a different procurement playbook. Save your budget and call us about a different dataset.
You sell to the enterprise franchise tier only. A 200-unit boutique franchise system rarely runs PushPress at the corporate level. The Mariana Tek and Glofox files fit that shape better. PushPress is the owner-operator and small-group affiliate book.
You sell to consumers booking classes. PushPress has a member-facing app, but the consumer side is the operator’s brand, not ours to ship. The B2B owner and head-coach list is the only side Orbital builds.
Your sales motion only fires above $100k ACV. A single CrossFit box with 350 members rarely writes a six-figure annual check on day one. Most PushPress accounts sit in the owner-operator bracket. Call us when an enterprise-only motion stalls and you need a mid-market overlay across the affiliate groups.
Most files sold as “companies using PushPress” come from one of three sources. A scrape of the PushPress-branded member-app stores, an enrichment vendor’s tech-stack guess based on a JavaScript fingerprint, or a six-month-old export from somebody’s CRM. All three age out fast in this category. An affiliate group can centralise on a different platform with one head-coach decision and pull a dozen units off the file overnight. An independent box can move stacks over a slow weekend. The app-store listing lingers for months after the install is gone.
The second problem is the buyer. PushPress is the owner-operator tier, which means the right contact is rarely the front-desk staffer whose email is published on the gym website. The actual buyer is the head coach who signed the lease, the affiliate owner who still runs the 6 a.m. class, and the founder who picks the merchant processor. Generalist B2B databases see the storefront and miss the org chart. Most enrichment files roll the gym to a corporate parent that does not exist, or they leave the field blank.
The third problem is freshness. Annual list refreshes do not survive a category where the operator can switch stacks between two billing cycles. Orbital’s tech stack agent re-checks the booking surface at pull-time, the owner finder confirms a named human, and the email waterfall checks deliverability before the file ships. That is the difference between a mapped list and a CSV that bounces at 18 percent. See the wider software customer index, the related largest fitness chains map, or the fitness vertical hub for adjacent cuts of the same buyer.
Questions
Before you ask sales about the PushPress dataset.
What are the best PushPress alternatives in 2026?
The five most common PushPress alternatives in the gym-management category are Wodify, Glofox, Zen Planner, Mariana Tek, and WellnessLiving. Wodify anchors the performance-tracking corner of the same CrossFit and functional-fitness buyer pool. Glofox is the ABC Fitness boutique play, stronger on franchise systems and international operators. Zen Planner sits closest to PushPress on the martial-arts side, with deep roots in BJJ and karate schools. Mariana Tek is the enterprise tier for boutique multi-location studios. WellnessLiving competes on a tighter feature set at a lower price.
Can I get a list of companies that use PushPress?
Yes. Orbital builds a vendor-grade list of every PushPress gym in the mapped US install base, filterable by state, metro, primary vertical (CrossFit, BJJ, MMA, functional fitness, boxing, strength), and operator size. Each record carries a named owner or head coach, a deliverability-checked work email, and a direct dial. We send a free sample of around 100 records you can check against your own pipeline before you commit.
How current is the PushPress customer data?
Every record is produced live when you pull the list. The tech stack agent re-checks the gym's booking and member-billing surface on demand, so the file is current at delivery rather than scraped six months ago. The June 2026 snapshot is the one quoted on this page; the next refresh moves as gyms open, close, or switch platforms.
When is the PushPress dataset the wrong fit?
Three cases. First, if you only sell at the big-box club tier such as Planet Fitness or LA Fitness, PushPress skews toward owner-operated CrossFit affiliates and martial-arts academies; you want a different file. Second, if you sell to consumers booking classes, you want the member-facing side, not the B2B owner list. Third, if your sales motion only fires above 100,000 dollars in annual contract value, a single-location box rarely writes that check on day one. Save your budget and call us when an enterprise-only motion stalls.
See the PushPress customer dataset before you pay for it.
Tell us the states, affiliate groups, or vertical mix you want. We send a free sample of around 100 verified owner records you can check against your own pipeline, no commitment, no email-list back-and-forth.
Get the sample