Booking and scheduling, fitness and wellness
The franchise brand gets the byline; the Mindbody studio owner on a 24-month contract is the buyer your team needs.
Mindbody is the booking engine of record for boutique fitness and wellness studios worldwide. If you sell into studios, the businesses running Mindbody are your prospect list, and the independent operators Orbital ships row by row are where your AE team has been asking to start. The franchise brand files the PR; the studio owner signs the vendor contract.
Vista take-private, 2019
Vista Equity Partners took Mindbody private in February 2019. The 2021 ClassPass merger with a 500M dollar Sixth Street investment then bolted the consumer marketplace onto the studio platform.
standard contract term
Tier pricing runs roughly 99 to 699 dollars per location per month plus payment processing and marketplace take rate. Two-year contracts are the norm. That is the lock-in your switch pitch is fighting.
countries on the platform
Mindbody publicly reports studios across more than 130 countries. Boutique fitness, yoga, pilates, salon, spa, and martial arts dominate the book. Vendor lists built on a tech-stack scan typically resolve a high-coverage slice in the US, UK, Australia, and Canada.
Source: Orbital data team, June 2026 snapshot.
per location per month, tier pricing
istandard contract term
iUS search volume for "mindbody alternatives"
iThe five most credible swaps
Top Mindbody alternatives.
Every studio that asks the “should we move off Mindbody” question shortlists from roughly the same five names. The right answer depends on studio size, vertical, and which Mindbody tier they sit on today, not on a marketing matrix.
| # | Alternative | Positioning |
|---|---|---|
| 1 | Vagaro | The broadest swap. Booking, payments, and POS for salons, spas, and fitness studios, with a consumer marketplace. Strong for multi-vertical operators on a smaller monthly budget. |
| 2 | WellnessLiving | The cheaper switch pitch. Mid-sized studio chains pick WellnessLiving when they want most of Mindbody's feature surface without the per-location bill. Toronto-based, growing fast in North America. |
| 3 | Mariana Tek | Boutique fitness chains scaling past 5 to 50 locations. Owned by Xplor since 2021. The platform of choice for high-intensity studios with a packed schedule grid and waitlist-heavy classes. |
| 4 | PushPress | Independent gyms, CrossFit boxes, and strength studios. Owner-operator-friendly pricing and a no-contract pitch. Smaller feature surface than Mindbody, intentionally. |
| 5 | Glofox | Gym and HIIT-studio operators outside North America, especially UK, Ireland, and Australia. Owned by ABC Fitness since 2022. Common rip-and-replace for Mindbody Lite users. |
As of June 2026, based on Orbital’s switch-intent signals and live SERP for “mindbody alternatives” (search volume 300, KD 0 per Ahrefs). The ranking moves as new categories merge and as Playlist (the combined Mindbody and ClassPass brand) keeps reshaping its pricing tiers.
Who buys this data
Who sells into the Mindbody installed base.
This page is for the teams selling into Mindbody customers, not the studios themselves. Vendors who buy this dataset most often: fitness and wellness equipment distributors, gym and studio payment processors, retention and email SaaS, boutique-studio marketing agencies, branded merch and supplement brands, and small-business financing platforms targeting studio operators.
The long version
Detail, on demand.
Mindbody is broadest in boutique fitness and wellness, with a long tail of independent studios and a head of public, recognisable franchise brands. The named operators most vendors point to when they want a sanity check on the universe sit across the verticals below.
Verticals. Yoga, pilates, barre, indoor cycling, HIIT, martial arts, salons, day spas, and wellness clinics dominate the book. Tattoo studios and small group fitness are growing slices. The common thread is owner-operator economics, recurring class schedules, and a buyer who signs the software contract personally.
Public franchise brands using Mindbody. CorePower Yoga, Pure Barre, YogaSix, Club Pilates, [solidcore], Rise Pilates, Peaches Pilates, and Training Collective are recognisable names that run on Mindbody at corporate, franchisee, or both layers. The franchisee layer is where most of the AE conversation lives, because the buyer for vendor software is usually the local owner, not the franchisor’s procurement team.
The long tail. The other ~39,990 records are the single-location studios that quietly run the boutique fitness economy. They renew Mindbody every 24 months because switching is expensive and the schedule grid is sticky. Your account list lives in that tail.
This page is for the teams selling into the businesses that run Mindbody, not for the studios themselves. The list shows up on demand, with the buyer named on every row.
How the Mindbody customer file is built
- Tech stack agent. Crawls each studio’s booking page and confirms Mindbody is the live engine, not a stale homepage badge. You get the current set, not a six-month-old scrape.
- Owner finder. Names the studio operator behind each Mindbody account and confirms them on LinkedIn. Independent studios rarely have a polished decision-maker profile. We surface the right human anyway.
- Email waterfall. Runs each named studio operator through verification and returns a confirmed inbox. No info@yogastudio addresses, no shared front-desk inboxes, no studio-manager role traps that bounce on the second send.
- Phone intel. Adds the direct dial for the operator, not the studio front desk. Studio front desks rarely connect a vendor call. The direct dial is what makes the cold conversation possible.
- ICP score. Ranks each Mindbody account against your win criteria (vertical, class-grid density, multi-location flag, contract renewal window), so the top of the list is the studios mid-renewal cycle your AE team should call this week, not the long alphabetical dump.
- Sister datasets. The same agent stack ships Vagaro customer lists, WellnessLiving accounts, and the broader med spa owner universe when your motion bleeds outside boutique fitness.
We believe
Most vendors waste budget rolling CorePower up to Denver when the franchisee in Austin signs the check.
Generalist databases collapse franchise brands into one corporate row. That is fine if you sell enterprise software to franchisors. It is useless if you sell payment processing, equipment, retention email, or branded merch to the studio that actually runs the class schedule.
Mindbody’s install base is split between recognisable franchise systems and a long tail of single-location operators who renew on 24-month contracts because the schedule grid is sticky. The second group is harder to find and easier to close, because the buyer is the owner, not a procurement committee. That is the file Orbital builds: studio grain, named operator, verified contact, filtered to the renewal window your displacement pitch needs.
Do not buy this if any of the following are true.
You only sell at the enterprise gym-chain tier. If your motion is one annual contract with Equinox, Life Time, or Planet Fitness, you do not need the boutique studio long tail. You need three phone numbers and a strong relationship manager. Save your budget.
You sell consumer products to end users. The Mindbody consumer app data, the booker side, is a different ask. This page covers B2B owner contacts for the studios on the platform, not the people booking yoga classes on a Sunday morning.
Your sales motion only fires above $50k ACV. A single yoga studio with 4 instructors rarely writes a five-figure annual check on day one. The long tail of independent operators will not fit your unit economics. Call us when an enterprise-only motion stalls and you need a mid-market overlay.
You need real-time churn signals. Mindbody customers move on 24-month contracts. The right cadence for our refresh is monthly, which is the right tempo for prospecting and the wrong tempo for catching every cancellation within 48 hours.
If you Google “Mindbody customer list,” the top result is almost always a static CSV from a generic B2B database with 6,000 stale rows and a Wayback-Machine timestamp on it. Those files are excellent at one thing, which is selling you a quick win on day one. They are bad at the thing your AE team actually needs, which is a current set of studios that still run Mindbody this week with the named buyer attached.
The first problem is freshness. Studios churn off Mindbody more than the marketing suggests. The 2021 ClassPass merger pulled the consumer side together with the studio platform, the 2025 rebrand to Playlist reset the brand layer, and every pricing-tier shuffle since has driven another wave of switch shopping toward Vagaro, WellnessLiving, Mariana Tek, PushPress, and Glofox. A list built six months ago is wrong on a meaningful percentage of rows by the time it lands in your CRM.
The second problem is the buyer. Generalist databases roll up by parent brand. They show CorePower Yoga as one company at the corporate office in Denver and the 250 studio locations collapse into a single row. The actual buyer for most vendor categories is a studio manager or franchisee, not corporate procurement. The revenue rollup sees the brand. The studio-grain view sees the seat that signs the contract.
The third problem is the long tail. The ~39,990 single-location studios that make up the bulk of the Mindbody book are exactly the rows generalist databases either miss or list with a blank “owner name” field. Independent studio owners do not show up on lead-gen scrapes the same way enterprise procurement contacts do. They need a different kind of lookup, run business by business, with the owner confirmed in a real second pass.
This is the gap Orbital sits in. We map the universe of US and global small and mid-market businesses, sort each location into its market, find the owner or operator for that location, and ship a verified contact before the conversation starts. What is specific to Mindbody is the layer on top: the tech stack agent that confirms the live booking engine, the franchisee vs corporate split, and the ICP score that ranks each account against your specific win criteria. The static CSV is the complement, not a replacement. The verified, current row is what you call from.
Questions
Before you ask sales about the Mindbody dataset.
How many businesses use Mindbody?
Mindbody publicly reports studios across 130+ countries, mostly boutique fitness, yoga, pilates, salon, and wellness operators. After the 2021 ClassPass merger and the 2025 rebrand to Playlist, the combined company also owns the largest consumer marketplace for boutique-studio bookings. Orbital's tech-stack cut resolves the live US, UK, Australia, and Canada slice with the studio operator named on every row, not a rolled-up brand total.
What are the best Mindbody alternatives?
The five most credible swap targets, depending on studio size and vertical, are Vagaro for multi-vertical salons and small studios, WellnessLiving for mid-sized chains looking for a cheaper switch, Mariana Tek for boutique fitness chains scaling past 5 to 50 locations, PushPress for independent gyms and strength studios, and Glofox for gym and HIIT operators. The right alternative depends on which Mindbody tier the studio sits on and which features they actually use, not on the marketing matrix.
Can I get a list of Mindbody customers?
Yes. Orbital builds a fresh, verified list of Mindbody customers on demand. The tech stack agent crawls each studio site and confirms Mindbody is the live booking engine. The owner finder names the studio operator. The email waterfall and phone intel layer add a verified inbox and a direct number per record. Tell us the geography, vertical (yoga, pilates, salon, martial arts), and studio size, and we ship the cut you asked for, not a generic scrape.
When is the Mindbody customer dataset the wrong fit?
Three cases. First, if you only sell at the enterprise gym-chain tier (Equinox, Life Time, Planet Fitness), the boutique-studio long tail is not your motion. Second, if you sell consumer products to end users, the Mindbody consumer app data is a different ask, not a B2B owner list. Third, if your ACV needs to start above 50,000 dollars, a single yoga studio with 4 instructors will not fit your unit economics. Save your budget and call us when an enterprise-only motion stalls.
See the Mindbody customer dataset before you pay for it.
Tell us the geography, vertical, or studio size you want. We send a free sample of around 100 verified Mindbody operator records you can check against your own pipeline, no commitment, no email back-and-forth.
Get the sample