Fitness management software, martial arts
Boutique-fitness software chased the yoga studio. Kicksite kept the dojo.
Kicksite has run owner-operated dojos since 2007, and the owner-instructor who signed in year one is probably still on it. The list of confirmed accounts is what equipment reps, insurance brokers, and displacement-play competitors pay for, because no broker file has it built correctly.
founding year, family-owned and unfunded
Founded in Overland Park, Kansas. No outside capital for the entire run, which is why no broker file has clean ownership tags on the customer base. The owner-instructor who signed in year one is probably still on it.
entry-tier monthly price
Pricing climbs by active student count, from $49 at the entry tier to $199 above 100 students. Full feature set at every tier, no per-seat charges. Belt tracking and curriculum tools are not add-ons.
named alternatives in the studio-management category
PushPress, Wodify, Mariana Tek, Glofox, and WellnessLiving compete for the same dojo wallet. Most were built for boutique gyms first and bolted on martial-arts features. That is the wedge Kicksite has held since 2007.
Source: Orbital data team, June 2026 snapshot.
entry-tier monthly price
iabove 100 active students
itypical locations per account
iTop Kicksite alternatives
Five platforms competing for the same dojo wallet.
Kicksite sits in a category dominated by generalist fitness-studio software. Most of the alternatives below were built for boutique gyms and yoga studios first, then bolted on the belt-tracking and curriculum tools a martial-arts school needs. That is the wedge Kicksite has held for nearly two decades.
| # | Alternative | Positioning |
|---|---|---|
| 1 | PushPress | PushPress is gym-management and member-billing software for boutique gyms and functional-fitness boxes. Stronger on payments and integrations than Kicksite, weaker on martial-arts-specific belt and curriculum tracking. |
| 2 | Wodify | Wodify is performance-tracking and management software for CrossFit and functional-fitness gyms. Cross-shops with Kicksite when an MMA gym has a CrossFit-style strength program bolted on. |
| 3 | Mariana Tek | Mariana Tek is booking and billing software for boutique fitness studios, strong on memberships and multi-location. Almost never wins single-location dojos; more common in multi-location franchise martial-arts brands. |
| 4 | Glofox | Glofox is member-management software for boutique studios and gyms, with a branded member app. Aggressive on outbound to martial-arts schools, especially in the UK and AU markets. |
| 5 | WellnessLiving | WellnessLiving is an all-in-one studio-management platform spanning booking, marketing, and billing. Displaces Kicksite at schools where the owner wants one tool for the dojo plus a side yoga or stretch program. |
As of June 2026. Source: Orbital data team, June 2026 snapshot. Positioning notes reflect Orbital’s reading of the studio-management category, not a paid placement.
Who buys this data
Who sells into the Kicksite installed base.
This page is for the vendors selling into Kicksite customers, not the dojo owners running Kicksite. If you ship one of the categories below, the named-owner cut of the martial-arts school map is what your AE team has been asking for.
The long version
Detail, on demand.
Kicksite runs in martial-arts schools: BJJ academies, karate dojos, taekwondo schools, and MMA gyms. The buyer is almost always the owner-instructor, the person on the mat at 6am and at the front desk at 9pm. They run one location, sometimes two, and they renew because the software handles belt promotions and attendance the way a black belt actually thinks about them.
Public named operators on the platform include Zenith Jiu Jitsu (Robert Drysdale’s BJJ academy), One Way Martial Arts (Mahamed Aly’s school), Six Blades Denver, and Carlson Gracie Tucson. The pattern is consistent: working competitor-level academies that need to track student belt rank and curriculum without paying the price tag of a multi-location fitness-platform contract.
This is the audience a broker file will not give you. The owner-instructor does not list their LinkedIn title as CEO. They do not file under their personal name as a single-member LLC the way a doctor or a lawyer does. Their public footprint is an Instagram account and a Google Business profile. That is why the standard B2B databases come back blank on every row.
Orbital is a custom agent platform, not a scraped file. The Kicksite customer list is produced from a chain of agents that map the universe, check the tech, find the owner, verify the contact, and grade fit. The result is a worklist a sales rep can run today.
The chain that produces the file
- Tech stack agent. Crawls each school’s site on demand and detects whether it runs Kicksite, a competing studio platform, or neither. Re-checks at pull time, so the file is current the week you receive it, not stale from a broker dump.
- Owner finder. Names the head instructor or owner at each dojo and confirms the match against LinkedIn, Instagram, and the academy’s About page. Most martial-arts owners are not on LinkedIn; the social and on-site sources do the work.
- Email waterfall. Returns a work email and runs deliverability checks before the address ships. Bounce rates on dojo email run higher than tech-vertical baselines, which is why a verified send is the only one worth keeping.
- Phone intel. Adds a dial-or-skip read on the direct line, separating the front-desk number from a line that actually reaches the owner.
- ICP score. Grades every confirmed account A to D against the fit formula you bring, so the AE team is working a sorted list, not the entire addressable universe at once.
Want a cut by state, by discipline (BJJ, karate, taekwondo, MMA), or by school size? Tell us. We build the segment with the sample.
Do not buy this if any of the following are true.
You only sell to big-box gym chains. If your motion is an annual contract with Equinox, Planet Fitness, or Lifetime, the owner-run dojo file is the wrong shape. Those buyers do not run Kicksite and they do not behave like an independent dojo owner. Save the budget.
You sell martial-arts gear to consumers directly. Retail demand for gis, gloves, and rashguards is a consumer search, not a B2B list. The dojo is a wholesale channel, not the end buyer. A household database fits that motion better than this one.
Your sales motion only fires above $50,000 ACV. A single-location dojo running 80 active students will not write a five-figure annual check on day one. Call us when an enterprise-only motion stalls and you need a mid-market overlay, or when your contract value drops into the four-figure range.
You need real-time class enrollment data. Kicksite holds the live attendance and member roster inside each dojo’s account, not in a third-party feed. Orbital ships the owner contact and the tech-stack confirmation. The roster stays with the owner.
Search “Kicksite customers” and the top results are a vendor directory page listing a few testimonials, a review-site profile with no buyer data, and a thread on r/taekwondo where a school owner asks if anyone else uses it. That is the entire public surface. Every standard B2B database returns a blank row for the same reason: Kicksite is owner-installed, family-run, and unfunded. No M&A signal, no PE-deal trail, no public filing that lists the customer base. The data has to be built, not pulled.
The second problem is that the underlying buyer hides. A BJJ academy owner files as a single-member LLC under their personal name, takes a Google Business profile, and skips LinkedIn entirely. The standard enrichment chain that works on a SaaS company or a 200-employee SMB returns nothing on a 1-instructor dojo. You need a different chain: site-source detection for the tech stack, social and on-page sources for the owner identity, and a deliverability check on the email before the address ships.
The third problem is staleness. Studio-management is a switch-prone category. A dojo can churn from Kicksite to Glofox in a single 30-day billing cycle. A broker file generated six months ago is wrong on a meaningful share of rows by the time it lands. The only file worth working is one that re-checks the site at pull time and ships the dated confirmation alongside the record. That is the Orbital read.
Questions
Before you ask sales about the Kicksite dataset.
What are the best Kicksite alternatives?
The most common Kicksite alternatives in the studio-management category are PushPress, Wodify, Mariana Tek, Glofox, and WellnessLiving. Which fits depends on the school’s size, discipline mix, and whether the owner wants martial-arts-specific belt tracking or a generic studio platform with a fitness skew.
Can I get a list of companies that use Kicksite?
Yes. Orbital's tech stack agent detects Kicksite usage on demand across the full US martial-arts school universe and returns each confirmed school with a named owner or head instructor, a verified work email, and a direct dial. You can filter by state, discipline (BJJ, karate, taekwondo, MMA), and school size before export.
How current is the Kicksite customer data?
Records are produced live when you pull the list. The tech stack detector re-checks each school's site at pull time, so the file reflects the studios actually running Kicksite that week, not a snapshot that aged in a broker file for six months.
When is the Kicksite dataset the wrong fit?
Four cases. First, if your product only fits big-box gym chains at the Equinox or Planet Fitness tier, the owner-run dojo list will not match your ICP. Second, if you sell martial-arts gear to consumers directly, you want a household database, not B2B owner contacts. Third, if your sales motion only fires above $50,000 ACV, the long tail of single-location dojos will not fit your unit economics. Fourth, if you need live class enrollment data, that stays inside the dojo's Kicksite account and is not part of the Orbital dataset.
See which dojos run Kicksite before you pay for it.
Tell us the states, disciplines, or school sizes you want. We send a free sample of around 100 verified, Kicksite-confirmed dojo records with the named owner, work email, and direct dial on every row. No commitment, no email back-and-forth.
Get the sample