Fitness management, yoga and Pilates
Mindbody’s per-location bill drove the downgrade. WellnessLiving kept the booking stack on one owner-signed contract.
WellnessLiving is the price-competitive Mindbody alternative, built for owner-operated yoga, Pilates, and boutique gym shops with one credit card and one decision-maker. That long tail is exactly where Orbital ships the named-owner cut vendors selling payments, equipment, and member apps keep asking for.
growth round, 2022
McCarthy Capital led the round with CIBC Innovation Banking. Founded 2012 in Thornhill Ontario by Len Fridman and Sasha Davids. Still independent, still owner-led.
per location per month
Tier pricing runs from Starter at roughly 69 dollars to BusinessPro at 349 dollars per location per month, with SMS, branded apps, and white-label widgets sold as add-ons. The cheaper-than-Mindbody pitch starts at Starter.
search volume for "wellnessliving alternatives"
Ahrefs search volume 30, KD not published per June 2026 snapshot. Low volume, high switch-intent traffic from studio operators shopping off Mindbody or sideways to Momence.
Source: Orbital data team, June 2026 snapshot.
Starter through BusinessPro per location
ilocations for the named multi-site operators
itypical contract cadence
iThe five most credible swaps
Top WellnessLiving alternatives.
Vendors prospecting into the WellnessLiving book need to know which platforms steal accounts and which feed them. Every studio that shops the “should we move off WellnessLiving” question shortlists from roughly the same five names. The switch direction (up to the Mindbody marketplace, sideways to a modern booking layer) tells you which slice of the install base is in play for your motion this quarter.
| # | Alternative | Positioning |
|---|---|---|
| 1 | Mindbody | The upgrade pitch. Studios trading up from WellnessLiving usually want the Mindbody marketplace and the public discovery layer. Owned by Vista Equity Partners since 2019, rebranded to Playlist in 2025 after the ClassPass merger. |
| 2 | Mariana Tek | Boutique fitness chains scaling past 5 to 50 locations. Owned by Xplor since 2021. The platform of choice for high-intensity studios with packed schedule grids and waitlist-heavy classes. |
| 3 | Glofox | Gym and HIIT operators, strong in UK, Ireland, and Australia. Owned by ABC Fitness since 2022. The international answer when WellnessLiving's North American focus is a constraint. |
| 4 | Momence | The modern challenger. Yoga and Pilates studios that want a clean booking layer at a similar price to WellnessLiving Starter. The Y Combinator pedigree shows up in product velocity. |
| 5 | Zen Planner | CrossFit boxes, martial-arts schools, and functional-fitness gyms. Daxko-owned. Common rip-and-replace for WellnessLiving Starter when the studio is more box than boutique. |
Reconciliation note. This ranking is shaped by what WellnessLiving customers actually evaluate when they shop, drawn from Orbital’s switch-intent signals and the live SERP for “wellnessliving alternatives” (search volume 30, KD not published per Ahrefs). As of June 2026. The ranking moves as fitness-management M&A keeps consolidating the next tier and as WellnessLiving’s branded-app and white-label add-ons reshape what the downgrade pitch actually means.
Who buys this data
Who sells into the WellnessLiving installed base.
This page is for the teams selling into WellnessLiving customers, not the studio operators themselves. Vendors who buy this dataset most often: boutique-fitness payment processors, member-financing platforms, branded-app and white-label web vendors, wellness equipment distributors, and marketing agencies selling into yoga, Pilates, and small-box gym owners.
The long version
Detail, on demand.
WellnessLiving is broadest in yoga, Pilates, and small-box boutique fitness. The book skews owner-operated, with a long tail of independent studios and a head of recognisable named operators who run two to ten locations on the platform.
Verticals. Yoga (hot, vinyasa, hatha), Pilates (mat and reformer), boutique gyms, indoor cycling, barre, and small-group functional fitness dominate the book. Wellness clinics, float studios, and infrared sauna rooms are growing slices. The common thread is one credit card, one owner, one decision-maker on the contract.
Named operators on WellnessLiving. Stay Gold Fitness, Breathe Hot Yoga, Momentum Pilates, Griffins Boxing and Fitness, Bent Yoga, The Fitness Guild, Solntse Hot Yoga, 105F, Yoga Harmony Nashville, and Authentic Pilates of Austin all show up in the public case-study and review record. None of them are publicly traded. All of them have a named owner who personally signs the software contract.
The long tail. The rest of the book is the single-location studios that quietly run the boutique fitness economy. They picked WellnessLiving because Mindbody felt expensive and the feature surface was close enough. Your account list lives in that tail, not in a head of franchise corporate offices.
This page is for the teams selling into the studios that run WellnessLiving, not for the operators themselves. The list shows up on demand, with the buyer named on every row.
How the WellnessLiving customer file is built
- Tech stack agent. Crawls each studio’s booking page and confirms WellnessLiving is the live engine, not a stale homepage badge. You get the current set, not a six-month-old scrape.
- Owner finder. Names the studio operator behind each WellnessLiving account and confirms them on LinkedIn. Independent studio owners rarely have a polished decision-maker profile. We surface the right human anyway.
- Email waterfall. Runs each named operator through verification and returns a confirmed inbox. No catch-alls, no role addresses, no info@ traps.
- Phone intel. Adds the direct dial for the operator, not the studio front desk. Studio front desks rarely connect a vendor call. The direct dial is what makes the cold conversation possible.
- ICP score. Ranks each WellnessLiving account against your win criteria, so the top of the list is the studios your AE team should call this week, not the long alphabetical dump.
- Sister datasets. The same agent stack ships Mindbody customer lists, Mariana Tek accounts, and the broader Glofox operator universe when your motion bleeds outside WellnessLiving.
We believe
Studios shop WellnessLiving to escape Mindbody’s bill. They leave WellnessLiving for the same reason on a smaller invoice.
The marketing narrative is Mindbody-to-WellnessLiving. The live switch traffic is three-way: down from Mindbody, sideways to Momence, up to Mindbody again when the studio wants marketplace discovery. Every pricing-tier shuffle since the 2022 raise has driven another wave of switch shopping, which is why a static CSV is wrong before it lands in your CRM.
Vendors selling displacement software, lower-rate payments, or branded member apps need the studio grain, the live stack signal, and the tier the operator sits on today (Starter vs Business vs BusinessPro). That is the file Orbital builds: WellnessLiving confirmed on the booking widget, owner named, contact verified, filtered to the vertical and location count your AE team can close.
Do not buy this if any of the following are true.
You only sell at the enterprise gym-chain tier. If your motion is one annual contract with Equinox, Life Time, or Planet Fitness, you do not need owner-operated studio records at this grain. You need three phone numbers and a strong relationship manager. Save your budget.
You sell consumer products to end users. The WellnessLiving consumer app data, the booker side, is a different ask. This page covers B2B owner contacts for the studios on the platform, not the people booking classes on a Sunday morning.
Your sales motion only fires above $50k ACV. A single yoga studio with 4 instructors rarely writes a five-figure annual check on day one. The long tail of WellnessLiving operators will not fit your unit economics. Call us when an enterprise-only motion stalls and you need a mid-market overlay.
You need real-time churn signals. WellnessLiving operators move on annual contracts and the platform itself keeps shifting tier names. Monthly is the right cadence for prospecting and the wrong cadence for catching every cancellation within 48 hours.
If you Google “WellnessLiving customer list,” the top result is almost always a static CSV from a generic B2B database with 1,200 stale rows and a Wayback-Machine timestamp on it. Those files are excellent at one thing, which is selling you a quick win on day one. They are bad at the thing your AE team actually needs, which is a current set of studios that still run WellnessLiving this week with the named buyer attached.
The first problem is freshness. Studios churn off WellnessLiving more than the marketing suggests. The downgrade story (Mindbody to WellnessLiving) is real, but the sideways story (WellnessLiving to Momence, or up to Mindbody for the marketplace) is just as common. Every pricing-tier shuffle since the 2022 raise has driven another wave of switch shopping. A list built six months ago is wrong on a meaningful percentage of rows by the time it lands in your CRM.
The second problem is the buyer. Generalist databases roll up by parent brand. A two-location yoga shop with a single LLC shows up as one row and the second studio disappears. The actual buyer for most vendor categories is the owner-operator at each location, not a corporate procurement team that does not exist. The studio-grain view sees the seat that signs the contract. The rollup view sees nothing.
The third problem is the long tail. The single-location studios that make up the bulk of the WellnessLiving book are exactly the rows generalist databases either miss or list with a blank “owner name” field. Independent studio owners do not show up on lead-gen scrapes the same way enterprise procurement contacts do. They need a different kind of lookup, run business by business, with the owner confirmed in a real second pass.
This is the gap Orbital sits in. We map the universe of US and global small and mid-market businesses, sort each location into its market, find the owner or operator for that location, and ship a verified contact before the conversation starts. What is specific to WellnessLiving is the layer on top: the tech stack agent that confirms the live booking engine, the tier split (Starter vs Business vs BusinessPro), and the ICP score that ranks the full install base against your specific win criteria. The static CSV is the complement, not a replacement. The verified, current row is what you call from.
Questions
Before you ask sales about the WellnessLiving dataset.
How many businesses use WellnessLiving?
WellnessLiving publicly cites a worldwide studio count concentrated in yoga, Pilates, boutique gyms, and small wellness clinics across the US, Canada, UK, and Australia. The book skews heavily toward owner-operated independents that wanted Mindbody's feature surface without the per-location bill. Founded 2012 in Thornhill Ontario by Len Fridman and Sasha Davids; raised $66M from McCarthy Capital and CIBC Innovation Banking in 2022. Still independent.
What are the best WellnessLiving alternatives?
The five most credible swaps, depending on studio size and vertical, are Mindbody for the studios willing to pay the premium-tier price for the marketplace, Mariana Tek for boutique fitness chains scaling past 5 to 50 locations, Glofox for gym and HIIT operators (now part of ABC Fitness), Momence for yoga and Pilates studios that want a cheaper modern booking layer, and Zen Planner for CrossFit boxes and martial-arts schools. The right alternative depends on studio size, vertical, and which WellnessLiving tier the operator sits on today.
Can I get a list of WellnessLiving customers?
Yes. Orbital builds a fresh, verified list of WellnessLiving customers on demand. The tech stack agent crawls each studio site and confirms WellnessLiving is the live booking engine. The owner finder names the studio operator. The email waterfall and phone intel layer add a verified inbox and a direct number per record. Tell us the geography, vertical (yoga, Pilates, boutique gym, martial arts), and studio size, and we ship the cut you asked for.
When is the WellnessLiving customer dataset the wrong fit?
Three cases. First, if you only sell at the enterprise gym-chain tier (Equinox, Life Time, Planet Fitness), owner-operated studio records are not your motion. Second, if you sell consumer products to end users, the consumer app data is a different ask, not a B2B owner list. Third, if your ACV needs to start above $50,000, a single yoga studio with 4 instructors will not fit your unit economics. Save your budget and call us when an enterprise-only motion stalls.
See the WellnessLiving customer dataset before you pay for it.
Tell us the geography, vertical, or studio size you want. We send a free sample of around 100 verified WellnessLiving operator records you can check against your own pipeline, no commitment, no email back-and-forth.
Get the sample