How big is the yoga and pilates market in the US and Canada? 2026 data
The US and Canada total addressable market for yoga and pilates studios includes 33,873 active locations. 93.6% of studios with a website run a single location.
yoga and pilates businesses, US + Canada
of businesses with websites
What's the yoga and pilates market composition?
We tracked 33,873 active yoga and pilates studios across the US and Canada.
| Segment | Share |
|---|---|
| Yoga | 43.6% |
| Pilates | 29.2% |
| Other | 27.2% |
Yoga studios make up the largest share at 43.6%.
How fragmented is the yoga and pilates market?
Almost every yoga and pilates business runs a single location.
| Locations | Share |
|---|---|
| 1 Location | 93.6% |
| 2+ Locations | 6.4% |
Only 1,443 operators run two or more locations.
What booking software do yoga and pilates studios use?
Mindbody covers 10.7% of the market. Everyone else covers 4.1%.
| Vendor | Share |
|---|---|
| Mindbody | 10.7% |
| All others combined | 4.1% |
Less than 15% of yoga and pilates studios run detected booking software.
How often do yoga and pilates studios close?
Yoga studios shut down at 2x the rate of pilates studios.
| Segment | Closure rate |
|---|---|
| Yoga | 24.60% |
| Pilates | 10.60% |
Almost 1 in 4 yoga studios in the dataset have closed.
How many yoga and pilates studios have a website?
14.4% have no website listed on their Google Business profile.
| Category | Share |
|---|---|
| With website | 85.6% |
| Without website | 14.4% |
Use Maps and phone, not only web and email.
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Do yoga and pilates studios with websites get more reviews?
Studios with a website average 66.5 Google reviews. Without: only 5.3.
| Web presence | Avg reviews |
|---|---|
| Has website | 66.5 |
| No website | 5.3 |
Studios with websites earn 12.5x the reviews.
Yoga vs pilates: which vertical is bigger?
Yoga wins on TAM. Pilates wins on everything else.
| Metric | Yoga | Pilates |
|---|---|---|
| Active studios | 14,782 | 9,896 |
| Permanently closed | 4,815 | 1,173 |
| Closure rate | 24.6% | 10.6% |
| Software adoption | 14.8% | 16.3% |
| Avg reviews | 57 | 39 |
Pilates studios are 33% less common but stay open twice as long.
How many yoga and pilates studios are on LinkedIn?
51.7% of studios have no LinkedIn presence.
| Category | Share |
|---|---|
| Not on LinkedIn | 51.7% |
| On LinkedIn | 48.3% |
LinkedIn-first outbound misses the majority.
Which US states have the most yoga and pilates studios?
The top 10 states have 56% of all US studios.
| State |
|---|
| California |
| New York |
| Florida |
| Texas |
| Illinois |
| Pennsylvania |
| Massachusetts |
| New Jersey |
| Colorado |
| North Carolina |
Start with CA, NY, FL & TX and you're already in front of a third of the market.
Which US states have the highest yoga and pilates density?
More total studios doesn't mean more studios per person.
| Rank | State | Studios per 100K |
|---|---|---|
| 1 | Colorado | 16.7 |
| 2 | Massachusetts | 14.9 |
| 3 | Connecticut | 13.8 |
| 4 | New York | 11.5 |
| 5 | California | 11.4 |
| 6 | Oregon | 11 |
| 7 | New Jersey | 10.7 |
| 8 | Washington | 10.5 |
| 9 | Florida | 9.9 |
| 10 | Illinois | 8.6 |
4 out of 10 states are in the Northeast.
Which yoga and pilates chains operate the most locations?
Club Pilates has 1,155 locations. No other chain has more than 222.
| Rank | Chain | Type | Locations |
|---|---|---|---|
| 1 | Club Pilates | Pilates | 1,155 |
| 2 | CorePower Yoga | Yoga | 222 |
| 3 | YogaSix | Yoga | 190 |
| 4 | Solidcore | Pilates | 160 |
| 5 | Oxygen Yoga & Fitness | Yoga | 97 |
| 6 | BODYBAR Pilates | Pilates | 71 |
| 7 | Body & Brain Yoga Tai Chi | Yoga | 67 |
| 8 | BODYROK | Pilates | 64 |
| 9 | JETSET Pilates | Pilates | 48 |
| 10 | IMX Pilates & Fitness | Pilates | 36 |
Club Pilates alone has more locations than the other 9 chains combined.
Which yoga studios have the most Google reviews?
Yoga Joint runs 4 of the top 10 most-reviewed yoga studios in the US.
| Rank | Studio | Location | Reviews |
|---|---|---|---|
| 1 | YogaRenew | Hoboken, NJ | 1,348 |
| 2 | Yoga Joint Davie | Davie, FL | 1,279 |
| 3 | Mission Yoga | San Francisco, CA | 1,206 |
| 4 | Hot Yoga Chelsea/Flatiron NYC | New York, NY | 1,199 |
| 5 | Yoga Joint Downtown Fort Lauderdale | Fort Lauderdale, FL | 1,058 |
| 6 | Sui Yoga & Spa Thermae | New York, NY | 1,027 |
| 7 | Yoga Joint Deerfield Beach | Deerfield Beach, FL | 986 |
| 8 | Hot 8 Yoga | Pasadena, CA | 981 |
| 9 | YogaSix St Petersburg | St. Petersburg, FL | 943 |
| 10 | Yoga Joint North FTL | Fort Lauderdale, FL | 909 |
Yoga Joint and Hot Yoga brands hold 6 of the top 10 spots.
Which pilates studios have the most Google reviews?
No pilates studio has cracked 1,000 Google reviews.
| Rank | Studio | Location | Reviews |
|---|---|---|---|
| 1 | Lagree West - Gastown | Vancouver, BC | 722 |
| 2 | Kathleen Grace Fitness | Belfast, PE | 692 |
| 3 | Club Pilates | Evans, GA | 638 |
| 4 | Valeo Pilates & Wellness - Pickering | Pickering, ON | 586 |
| 5 | SESSION Pilates - Plano | Plano, TX | 582 |
| 6 | Lady Life Pilates [Bayside] | Bayside, NY | 557 |
| 7 | MPower Lagree Studio | Birmingham, AL | 536 |
| 8 | Little Apple Pilates Co. | Manhattan, KS | 525 |
| 9 | Lagree West - Kitsilano | Vancouver, BC | 500 |
| 10 | Valeo Pilates & Wellness - North York | Toronto, ON | 490 |
The 10th most-reviewed pilates studio has 490 reviews, half of yoga's.
What technology do yoga and pilates studios run on?
Gmail, WordPress, and Facebook tools are the studio tech stack.
| Technology |
|---|
| Gmail |
| Google Apps |
| Google Tag Manager |
| WordPress.org |
| Mindbody |
| Facebook Custom Audiences |
| Squarespace ECommerce |
| Google Analytics |
| Slack |
Mindbody is the only category-specific tool in the top 9.
How many yoga and pilates studios have permanently closed?
7,474 studios have permanently closed on Google.
| Segment | Share |
|---|---|
| Yoga | 64.4% |
| Pilates | 15.7% |
| Other | 19.9% |
1 in 5 closures is a studio that's neither yoga nor pilates.
Frequently asked questions
How big is the yoga and pilates market in the US and Canada?
We tracked 33,873 active yoga and pilates studios across the US and Canada in 2026. Yoga studios make up the largest share at 43.6%.
What software do yoga and pilates studios use for booking?
Mindbody covers 10.7% of the market. Everyone else covers 4.1%.
How often do yoga and pilates studios close?
Yoga studios shut down at 2x the rate of pilates studios. 7,474 studios have permanently closed on Google.
Which US states have the most yoga and pilates studios?
The top 10 states have 56% of all US studios. Start with CA, NY, FL & TX and you're already in front of a third of the market.
What share of yoga and pilates studios are single-location?
93.6% of businesses with websites are single-location.
What is yoga studio management software?
Yoga studio management software is the system yoga studios use to handle class scheduling, member sign-ups, billing, attendance tracking, and reporting. Mindbody is the most adopted platform at 10.7% of yoga and pilates studios. Vagaro, WellnessLiving, Jane App, and Square together cover another 4.1%. Less than 15% of yoga and pilates studios run any detected studio management software.
What is pilates studio software?
Pilates studio software is the booking and management platform pilates studios use for class scheduling, member billing, and attendance. Pilates studios show 16.3% software adoption, slightly higher than yoga studios at 14.8%. Mindbody is the most common platform across yoga and pilates studios overall, with all other vendors combined covering 4.1%.
How many yoga and pilates studios have permanently closed?
7,474 yoga and pilates studios have permanently closed on Google. Yoga studios make up 64.4% of those closures, pilates studios 15.7%, and other studios 19.9%. Yoga studios close at 24.6%, more than twice the 10.6% rate of pilates studios.
How many yoga and pilates studios are in the US?
Orbital tracks 33,873 active yoga and pilates studios across the US and Canada. Yoga studios make up 43.6% of the market, pilates studios 29.2%, and other studios 27.2%. The top 10 US states hold 56% of all US yoga and pilates studios.
Methodology
The figures on this page come from Orbital's business database, which tracks active yoga and pilates studios across the US and Canada. Each studio is identified and categorized using a combination of business name, registered address, and business activity, then matched to the yoga and pilates market.
Website presence, Google review counts, and software detection are drawn from publicly observable signals: studio websites, Google Business Profiles, and the technologies running on each site. A studio is counted as having a website only when a live studio site is detected. The dataset is refreshed regularly to reflect new studios, closures, and changes in online presence.