Cleaning software · Residential maid services
Owner-run maid services, flat-rate SaaS, no venture money: the Launch27 install base and the vendors selling into it.
Launch27, rebranded to Automaid in May 2026, runs the back office for thousands of owner-operated maid services across the US, UK, and Canada. That is the long-tail account list a broker file leaves as a blank row, and it is exactly the kind of book Orbital was built to surface. If your buyer is the cleaning-shop owner with a recurring-job calendar and ten crews, this is the verified contact file your AE team has been asking for.
countries in the customer footprint
US, UK, and Canada. Launch27 priced and built around English-speaking residential maid services, not enterprise commercial janitorial. The buyer is the owner, not a corporate procurement seat.
monthly entry tier, flat per account
Flat monthly SaaS tiers of roughly USD 75, 150, and 299, with unlimited users at every tier. Priced by feature, not by seat. That tells you the buyer profile: small teams, owner-operator economics.
founded, bootstrapped, rebranded 2026
Privately held since 2013. No disclosed outside funding, no acquirer of record. Rebranded to Automaid in May 2026, with the underlying customer base carried across intact.
Source: Orbital data team, June 2026 snapshot.
flat monthly range, three tiers
ialternatives mapped in cleaning
itypical crew range in the install base
iThe competitive set
Top Launch27 alternatives.
The five tools below are the names that show up most often in the same evaluation conversation as Launch27 (and Automaid, since the rebrand). Some are direct cleaning-vertical replacements; others are broader field-service platforms picked up as a displacement play. Each links to the full Orbital page for that tool, with its own customer list.
| # | Alternative | Best for | Positioning vs Launch27 |
|---|---|---|---|
| 1 | ZenMaid | Maid services | The closest like-for-like swap. Same residential maid-service ICP, same owner-operator pricing posture. The default name buyers compare Launch27 against first. |
| 2 | Jobber | Multi-trade FSM | Broader field-service platform that wins when the operator runs cleaning alongside other home services, or wants invoicing and a client hub more than a residential booking flow. |
| 3 | Housecall Pro | Home services | Mobile-first dispatch and payments. Common upgrade when a cleaning shop adds technicians and starts treating itself as a home-services brand. |
| 4 | Workiz | Mixed trades | FSM with phone-system integration. Picked when the owner wants a built-in call-tracking layer and a more dispatch-heavy view than Launch27 offers. |
| 5 | ServiceM8 | Small crews, mobile-first | Strong fit for very small mobile crews that live on iOS. Often surfaces in the UK and Australian end of the Launch27 footprint, less so in the US. |
Source: Orbital data team, June 2026 snapshot. Ranking is by how often the tool surfaces in Launch27 displacement evaluations and overlapping customer footprints in Orbital’s cleaning category, not by raw revenue.
Reach Launch27 customers with Orbital
Who sells into the maid-service owner running Launch27.
This page is for the teams whose buyer is the maid-service owner with one to thirty cleaning crews and a recurring-job calendar, not the operator using the product. If you ship one of the categories below, the live customer worklist is what your AE team has been asking for.
The long version
Detail, on demand.
Launch27, now Automaid, is concentrated in residential cleaning. The named logos in the public sample give you the shape of the account list: owner-run brands, regional footprints, the kind of operator with eight to thirty crews and a calendar that lives or dies on recurring jobs.
The footprint is the SMB long tail of the cleaning industry, anchored in the US with secondary concentrations in the UK and Canada. Buyer titles are owner, founder, or operations lead, not enterprise procurement. That is also why the tool is priced flat-per-account with unlimited users rather than per-seat.
Named Launch27 customers in the public sample: Just Maid 4 You, Ecoverde Solutions, Companion Maids, Gleem, Alpine Maids, Superb Maids, Tiny Casa, and Simply Maid Cleaning. Those eight operator names are the public-facing sample, not the ceiling. The full Orbital worklist runs into the thousands of operators detected against the Launch27 and Automaid stack signatures.
If your buyer is the franchise corporate office of a national maid brand, this is not your set. If your buyer is the owner of the local maid service, this is exactly your set.
Most company-by-company tech-stack data on Launch27 sits in a sales-broker CSV that was scraped one quarter, emailed around, and then went stale before the next renewal cycle. Orbital builds this list on demand.
How the worklist is produced
- Start with the universe of cleaning operators. The Orbital data team pulls every active US, UK, and Canadian residential cleaning business and sorts the ones that look like a Launch27 ICP into a working set.
- Run the tech-stack agent. A live crawl of each candidate site detects the Launch27 (and Automaid) signature on the booking flow, scripts, and back-end calls. The detection runs at pull time, which is why this list survived the May 2026 rebrand without going stale.
- Find the owner. The owner-finder agent names the actual decision-maker at each operator, confirms them on LinkedIn, and tags the record with title, tenure, and city.
- Add a real way to reach them. The email waterfall returns a work email and checks deliverability. The phone-intel agent adds a dial-or-skip read with carrier signal.
- Grade the fit. The ICP score grades each Launch27 account A to D against your own fit formula, not a generic firmographic template.
- Ship the worklist. Filterable by country, state, city, and crew size. Each row is dated to the moment it was produced, so you know exactly how fresh the record is.
Want the cut narrowed to one country, one metro, or one crew-size band? Ask, and that is what gets shipped.
We believe
If you bought a “Launch27 customers” list from a generalist B2B database last quarter, you bought a static CSV built on the same handful of named logos.
Every Launch27 list outside Orbital traces back to the same named operators on the public sample. That is the source rock. The aggregator pages copy from it, the broker CSVs copy from the aggregator pages, and the AE team copies the broker CSV into the sequencer. By the time you work it, the file is a photocopy of a photocopy of logos that asked to be on a brag wall.
The real account list is thousands of owner-operated maid services that have never asked to be on a brag wall. That is the gap this page closes. A broker file with a “Launch27” column shows you a logo count. Orbital shows you the operators, names the owner, hands you a working email and a working number, and grades each row against your ICP. The worklist is several orders of magnitude larger than the public sample.
Do not buy this if any of the following are true.
You sell exclusively into commercial janitorial. Launch27 (and Automaid) is residential maid services. If your AE team prospects national BSCs and enterprise janitorial contractors, the long-tail list of owner-operated cleaning shops will not match your ICP. Call us when you add a residential SKU.
You sell to consumers directly. Launch27 customers are operators, not households. If you market to the homeowner booking the cleaning, you want consumer data, not B2B owner contacts.
You only sell above 100,000 USD ACV. An owner-operator running under thirty crews will not write a six-figure annual check on day one. The unit economics on the SMB long tail are real, but they are not enterprise economics. Save your budget and come back when your motion adds a mid-market overlay.
You are running a pre-2026 broker file. The Launch27-to-Automaid rebrand in May 2026 made every pre-2026 list obsolete. If your stack-detection column still reads “Launch27” on a file dated 2024, you are not prospecting the current customer base. The right answer is a fresh pull, not a reformatted CSV.
If you Google “Launch27 customers,” the top results are a directory aggregator with the same named operators on every page, a recycled blog post that lists the same names, and a sales-broker offer for a “Launch27 tech-stack list” of unverified prospects. The aggregator pages are static. The blog posts are static. The broker file was scraped one quarter and resold for the next three.
That is fine if you are doing market sizing. It is not fine if your AE team has a Friday-afternoon dialing block. By the time a static list reaches you, operators have churned, owners have changed, brands have rebranded (which is exactly what Launch27 did in May 2026 when it became Automaid), and at least one in five emails on the file no longer routes to a working inbox.
Orbital sits in this gap. We hold the universe of US, UK, and Canadian cleaning operators in a working list, run the tech-stack agent on demand to confirm a Launch27 or Automaid signature at the moment you pull, name the owner, return a deliverability-checked email and a direct dial, and grade each account against your ICP. The named logos in the public sample are the floor on the visible customer footprint. The actual account list, refreshed at pull time, is several orders of magnitude larger.
The same approach works for any field-service or vertical-SaaS tool whose customer base lives in the SMB long tail. Launch27 is the cleaning example. Each of the five named alternatives has its own Orbital page built the same way.
Questions
Before you ask sales about the Launch27 dataset.
Who actually uses Launch27?
Thousands of independent residential maid-service operators across the US, UK, and Canada. The customer base is the SMB long tail of the cleaning industry, owner-run shops with one to a few dozen cleaning crews, not enterprise janitorial contractors. Named customers in the public sample include Just Maid 4 You, Ecoverde Solutions, Companion Maids, Gleem, Alpine Maids, Superb Maids, Tiny Casa, and Simply Maid Cleaning.
How does Orbital build the Launch27 customer list?
Orbital starts from the universe of US, UK, and Canadian cleaning operators, runs a tech-stack detection against each website to confirm a Launch27 or Automaid signature, names the owner, returns a verified work email and a direct dial, and grades the account A to D against your ICP. Every record is produced live when you pull the list, so it does not go stale on delivery.
How current is the Launch27 customer data?
Records are produced on demand. The tech-stack agent re-checks the operator's site at pull time, which is how the list stayed current through Launch27's May 2026 rebrand to Automaid. You are working a live set of operators, not a file that was scraped six months ago and emailed around.
What does the Launch27 sample contain?
Around 100 verified records you can check against your own pipeline. Each row carries the company name, the website, the named owner, a deliverability-checked work email, a direct dial when one is available, and an ICP grade. The sample is free and there is no email back-and-forth required to receive it.
See the Launch27 customer dataset before you pay for it.
Tell us the countries, cities, or crew-size bands you want. We send a free sample of around 100 verified operator records you can check against your own pipeline, no commitment, no email back-and-forth.
Get the sample