Auto shop software, auto repair
Mitchell 1 held the bay for fifteen years. The shops that finally moved to cloud mostly run Shopmonkey now.
Shopmonkey is the cloud-native operating system that independent auto repair, tire, and specialty shops swapped their Mitchell 1 install for. If you sell parts, financing, payments, or software into that owner, the Shopmonkey users file is the account list every parts distributor and tire brand wishes their CRM had.
raised across Series A through C
Independent, venture-backed. The last priced round was a 2021 Series C led by Bessemer Venture Partners and Index Ventures. No announced acquirer as of mid-2026.
per shop, per month
Three published tiers priced per location, each bundling three to five user licenses. Add-on users at about $20 per month. Custom Multi-Shop plan for franchises and groups. Month-to-month or annual.
bays in the typical shop on the file
Owner-operated repair, tire, and specialty shops weighted to single-location independents in the four-to-twelve bay range, plus a meaningful book of two-to-five shop owner-operators.
Source: Orbital data team, June 2026 snapshot.
per shop, per month, three published tiers
iraised across Series A through C
ishops in typical multi-location groups
iTop alternatives
Top Shopmonkey alternatives.
The five tools that show up most when an owner-operator is shopping out of Shopmonkey, ranked by the displacement conversations Orbital sees inside the shop-management category. How to read this table. Each alternative is ranked by the frequency of head-to-head competition with Shopmonkey in the US and Canadian independent shop buyer pool, not by total revenue or total customers in the wider auto aftermarket software category.
| # | Alternative | Positioning vs Shopmonkey |
|---|---|---|
| 1 | Tekmetric | The displacement competitor most often named in head-to-head deals. Modern, cloud, growing fast inside the same independent shop pool. Wins shops that put workflow visibility and reporting at the top of the buy. |
| 2 | AutoLeap | The other cloud-native challenger competing on the same SMB shop. Tighter focus on scheduling, estimates, and payments, with a Toronto headquarters and roughly $53M in venture backing of its own. |
| 3 | Shop-Ware | Cloud shop-management with a strong digital vehicle inspection story. Picks up shops that built their service-advisor workflow around DVI and want the photos and videos front and centre. |
| 4 | Mitchell 1 | The legacy incumbent. Long-running shop-management plus repair information, on-prem heritage with a cloud track. The system Shopmonkey customers most often switched from. |
| 5 | CCC ONE | The collision and auto-body lane. Tightly integrated with insurers, the dominant estimating platform for body shops rather than mechanical repair. Named when a shop runs both repair and body work. |
Ranking reflects Orbital’s read of the shop-management category as of June 2026. Source: Orbital data team.
Who buys this data
Who sells into the Shopmonkey installed base.
This page is for vendors selling into the shop owner, not the shop owner themselves. If you ship one of the categories below, the Shopmonkey users file is the account list your AE team has been asking for.
The long version
Detail, on demand.
Shopmonkey concentrates in the independent aftermarket, and concentrates inside the owner-operated slice of it. The buyer on the other end of every install is almost always the shop owner, not a corporate office, not a dealership group, not a procurement seat. That is what makes the file useful, and that is what makes it expensive to build by hand.
Independent general repair shops. The largest single slice of the Shopmonkey file. The buyer is the owner with three to twelve bays, a service writer at the counter, and a parts rep on speed dial. These are the shops that moved off a desktop system in the last five years, not the last fifteen.
Tire and tire-plus-service shops. Shopmonkey picks up a meaningful share of independent tire shops that need a tire-quoting and inventory layer on top of standard shop-management. Tire is a distinct buyer profile and Shopmonkey ships into it.
Specialty mechanical shops. European specialists, diesel and heavy-duty shops, transmission shops, performance shops, and EV-focused independents. Different parts catalogues, same shop-management need. They show up across both the US and Canadian footprint.
Multi-location mom-and-pop groups. The two-to-five shop owner-operator who runs each location as its own P&L but wants one platform across the books. The custom Multi-Shop plan is built for this buyer and it sits at the upper end of Shopmonkey’s bell curve.
The aftermarket SMB, not the dealership lane. Shopmonkey does not show up in franchised new-car dealerships or large collision chains. Those buyers use dealer management systems or CCC ONE. Shopmonkey is the independent aftermarket, full stop.
The notable customers in our file include shops that lean on Shopmonkey at the bay level, such as Superior Auto Clinic, Top Shop Auto, Pro Transmissions and Auto of Athens, University Auto and Tire, Bus and Truck of Chicago, Euro Garage, Queens Auto Services, Titan Motoring, and RNR Tire Express Midwest. These are illustrative names from the file, not endorsements; the dataset spans the full mapped install base across the US and Canada.
Orbital is a custom agent platform, not a scraped list. The Shopmonkey customer file is built fresh every time you pull it. Here is what runs under the hood.
How the Shopmonkey customer file is built
- The tech stack agent crawls a shop’s booking and estimate surface and confirms whether it is actually running Shopmonkey, on demand. The check happens at pull-time, so the file is current at delivery, not scraped six months ago.
- The owner finder names the decision-maker at each shop and confirms them on LinkedIn. For the single-location owner who does not maintain a polished profile, we find them by license, by review-site authorship, and by state-registration filings.
- The email waterfall returns a work email and checks deliverability before it ships. The phone intel agent adds a dial-or-skip read on every number so your dialer is not chasing dead lines.
- The ICP score grades each Shopmonkey account A through D against your fit formula. You upload three closed-won shops, the score calibrates, and the worklist sorts by likelihood, not by alphabet.
- The chain rollup separates the multi-location operator from the single-shop owner so a two-shop group does not get dialled twice for the same procurement seat. The bay-level owner is the buyer for most vendor categories, and we keep that buyer named.
Want the cut for a specific state, metro, or shop profile (general repair vs European specialist vs tire-plus-service vs heavy-duty diesel)? Tell us when you request the sample. We do not hide the working.
If you ship one of the categories below, the Shopmonkey users file is the account list your AE team has been asking for. This page is for the vendor selling into the shop owner, not the shop owner themselves.
Parts distributors and jobbers. NAPA, WORLDPAC, O’Reilly Pro, AutoZone Commercial, and the regional jobber network that needs a current map of independent shops to call on for the next pallet of pads, the next case of filters, and the next bay-side delivery account.
Tire and equipment manufacturers. Tire brands working bookings into independent tire-and-service shops, plus the equipment manufacturers selling lifts, alignment racks, scan tools, and diagnostic kits that get specified by the owner, not by corporate procurement.
Repair-financing platforms. Synchrony CarCareONE, Sunbit, Affirm for auto, Snap Finance, and the consumer-financing layer that lives at the service-advisor counter. The owner signs the merchant agreement.
Warranty and service-contract providers. Aftermarket warranty programs sold to the owner as a bundled retention play for the customer driveway.
Payments and processing vendors targeting the auto aftermarket, where the take rate plus integration with the Shopmonkey ticket is the displacement angle against a legacy terminal.
Competing shop-management platforms running displacement campaigns. Tekmetric, AutoLeap, Shop-Ware, Mitchell 1, and CCC ONE all live in this account list whether they like it or not.
Do not buy this if any of the following are true.
You only sell to franchised new-car dealerships or enterprise collision chains. Shopmonkey is independent aftermarket, not dealer and not body. If your motion needs a fixed-operations director at a 200-rooftop dealer group, you want a different file, and the public dealership groups are not on Shopmonkey in volume anyway. Save your budget.
You sell to vehicle owners directly. Consumer auto data, lead-gen sites, and end-user maintenance apps want a different set, the driver and household database, not B2B shop-owner contacts.
Your sales motion only fires above $100k ACV. A single-location independent with eight bays rarely writes a six-figure annual check on day one. The long tail of owner-operated shops will not fit your unit economics. Call us when an enterprise-only motion stalls and you need a mid-market overlay.
You need real-time state safety-inspection or emissions-license status. State motor-vehicle boards publish that, with renewal and suspension windows that move daily. We refresh monthly, which is the right cadence for prospecting and the wrong cadence for compliance gatekeeping.
Most files sold as “companies using Shopmonkey” come from one of three sources. A scrape of a directory or case-study page, an enrichment vendor’s tech-stack guess based on a JavaScript fingerprint or a help-widget script, or a one-year-old export from somebody’s CRM. All three age out fast in this category. An independent shop switches shop-management platforms in the off-season. A tire-plus-service shop that took on a payment-processor bundle this quarter is on a different stack next quarter. The case-study page lingers for years after the install is gone.
The second problem is the owner. The Shopmonkey install base is heavy on single-location operators who do not file a polished LinkedIn presence and do not have a procurement seat that maps cleanly to enrichment data. Generalist B2B databases see the shop and miss the owner, or they roll up to a parent that does not exist. The shop owner is the buyer for almost every vendor category that sells into Shopmonkey customers, and that name is exactly the field that goes blank in a typical export.
The third problem is freshness. Annual list refreshes, common in this market, do not survive a category where the operator can move stacks between two billing cycles. Orbital’s tech stack agent re-checks the shop’s booking and estimate surface at pull-time, the owner finder confirms a named human, and the email waterfall checks deliverability before the file ships. That is the difference between a current owner-grade file and a year-old CSV that bounces at 18 percent.
Questions
Before you ask sales about the Shopmonkey dataset.
What are the best Shopmonkey alternatives in 2026?
The five Shopmonkey alternatives that show up most in head-to-head deals, ranked by the displacement conversations Orbital sees inside the shop-management category, are Tekmetric, AutoLeap, Shop-Ware, Mitchell 1, and CCC ONE. Tekmetric and AutoLeap compete directly for the same cloud-native SMB shop buyer. Shop-Ware leans on digital vehicle inspections. Mitchell 1 anchors the legacy repair-information side. CCC ONE owns the collision and auto-body lane.
Can I get a list of companies that use Shopmonkey?
Yes. Orbital builds a vendor-grade list of independent shops confirmed running Shopmonkey across the US and Canada, filterable by state, metro, shop size (bays and technicians), and chain affiliation. Each record carries a named owner, a deliverability-checked work email, and a direct dial. We send a free sample of around 100 records you can check against your own pipeline before you commit.
How current is the Shopmonkey customer data?
Every record is produced live when you pull the list. The tech stack agent re-checks the shop's booking and estimate surface on demand, so the file is current at delivery rather than scraped six months ago. The June 2026 snapshot is the one quoted on this page; the next refresh moves as shops open, close, or switch shop-management platforms.
When is the Shopmonkey dataset the wrong fit?
Three cases. First, if you sell only to dealership groups or multi-location collision chains, the Shopmonkey file skews single-location independents and you want a different cut. Second, if you sell to consumers shopping for an oil change, you want the consumer side of the market, not the B2B owner list. Third, if your sales motion only fires above 100,000 dollars in annual contract value, an owner-operator with four bays will not fit your unit economics. Save your budget and call us when an enterprise-only motion stalls.
See the Shopmonkey customer dataset before you pay for it.
Tell us the states, shop profiles, or chain affiliations you want. We send a free sample of around 100 verified owner records you can check against your own pipeline, no commitment, no email-list back-and-forth.
Get the sample