Field service software · Lawn care
Solo lawn crews run Yardbook for free, and OEM dealer rosters miss almost all of them.
Yardbook is a free scheduling and invoicing app for solo lawn-care operators. Its free tier captured the owner-run crews that national-account teams cannot reach through dealer files or trade-association rosters, and Orbital has mapped the full install base. This page is for the vendor selling into them.
the tier that captured the long tail
Unlimited customers, scheduling, and invoicing at no cost. The pricing model is what pulled the bottom of the green industry off paper and into a database your team can actually query.
person team behind the product
Founded 2014 by CEO Mark Ke in San Mateo, bootstrapped after a 2016 Y Combinator seed round of around $120K. A small team, a sticky free tier, and a 12-year head start on the segment.
founded, twelve-year head start
Yardbook launched before Jobber had serious lawn share and before Service Autopilot owned the mid-market graduation path. The incumbency is the free tier, not a sales org.
Source: Orbital data team, June 2026 snapshot.
unlimited customers, scheduling, and invoicing
itrucks in the bulk of the file
itrucks where paid tiers start
iTop alternatives
Top Yardbook alternatives, ranked by where the buyer overlaps.
Operators who outgrow the Yardbook free tier do not all move the same direction. Some upgrade to a paid multi-crew tool like Jobber or Service Autopilot. Some sidestep into a sister category (pest, pool, irrigation) on GorillaDesk. A few jump straight to the enterprise tier. Where they go tells you which adjacent vendor list to ask for next.
| # | Alternative | Positioning vs Yardbook |
|---|---|---|
| 1 | Jobber | The natural step-up from Yardbook. Jobber sits one tier above the free pool, at multi-truck small businesses on paid plans with quoting, scheduling, invoicing, and payments in one app. |
| 2 | Service Autopilot | Built originally for lawn care. Heavier than Jobber, lighter than ServiceTitan, and the most common landing spot for a Yardbook crew that has grown to 5 to 20 trucks and needs route density and automations. |
| 3 | GorillaDesk | A sister-category overlap. GorillaDesk plays in pest, pool, and lawn, and steals the Yardbook crews that branched into mosquito treatments or pool service alongside their mowing route. |
| 4 | Housecall Pro | Generalist home-service competitor. Wins Yardbook crews that diversified into handyman work or seasonal snow removal and want a single platform across trades. |
| 5 | RealGreen | The enterprise jump. RealGreen sits at the top of the lawn-care segment, picked up by the few Yardbook outfits that scale past 20 trucks and want fertilization-program automation and credit-card-on-file billing at scale. |
Ranking reflects buyer-overlap with the Yardbook installed base, not market share. Source: Orbital data team, June 2026 snapshot.
Who buys this data
Who sells into the Yardbook installed base.
This page is for teams selling into Yardbook customers, not the operators themselves. If you ship one of the categories below, the named-owner cut filtered by state, crew size, and adjacent services is what your AE team has been asking for.
The long version
Detail, on demand.
The buyer behind a Yardbook account is almost always the owner of the business. Yardbook does not sell into procurement, it sells into the truck. Orbital has mapped independent US lawn-care and landscaping crews that keep their customer list, schedule, and invoicing inside the tool. That is the population most national-account teams cannot reach through OEM mower-dealer files, fertilizer-distributor rosters, or NALP membership lists, because the smallest crews buy retail and skip the trade associations.
Vertical mix is heavily residential lawn maintenance, with a long tail into mulching, light hardscape, mosquito treatments, irrigation repair, and seasonal cleanups. Crew size sits between one and four trucks for the bulk of the file. The paid Business and Enterprise tiers, priced per user per month, pick up the larger crews running 5 plus trucks. Notable customers in the public sense are sparse, because the brand is the owner’s own LLC, not a logo on Yardbook’s customer page. The asset is the owner contact, not a logo wall.
This is where most software-customer lists fall apart. The tool’s own site does not publish the customer list, the operator does not appear on LinkedIn at scale, and the broker files only roll up incorporated entities with a polished web presence. Orbital is built for the opposite case.
What each Orbital agent does on a Yardbook record
- Tech stack agent. Detects Yardbook on a candidate operator’s site or booking flow, and the adjacent tools they run (QuickBooks, Stripe, mobile-payment apps, route-mapping). The stack signature is how a candidate becomes a confirmed Yardbook customer rather than a guess.
- Owner finder. Resolves the LLC to the owner’s name, including the operator who does not run a LinkedIn profile. Most of the Yardbook base does not, so this step is the work.
- Email waterfall. Verifies the owner email through cascading checks and ships a deliverable address. The cost of a bounced send into the lawn-care long tail is high, so we eat the cost on our side.
- Phone intel. Direct dial for the owner and the truck number on the door. For owner-operators those are often the same line, and we say so on the record rather than pretending they are different fields.
- ICP score. Ranks the record against your stated buyer profile (state, crew size, adjacent services, price tier). The point is not to ship the full file. It is to ship the slice your AE team can actually close in a quarter.
Want the cut for a specific state, crew-size band, or adjacent service (mosquito, irrigation, snow)? Ask. We do not hide the working.
We believe
If your ACV assumes a procurement department, the Yardbook file will disappoint you. If your ACV assumes a retail mower purchase and a bag of fertilizer on a credit card, it is the cleanest wedge in green industry.
Brokers pitch Yardbook customers like they are Jobber accounts with lower MRR. Wrong shape. The buyer signs at zero dollars, buys equipment at Home Depot or a local dealer, and pays for chemistry by the pallet when cash flow allows. The vendor who wins here prices against free, not against Service Autopilot.
That is also why dealer files miss them. OEM rosters track who bought a commercial mower through a dealer network. The one-truck Yardbook crew bought consumer-grade gear, never joined NALP, and runs invoicing from a phone app. Tech-stack detection is the only honest way onto the row, and the owner cell is the only honest way into the conversation.
Do not buy this if any of the following are true.
You sell at the enterprise tier only. If your motion writes one annual contract with a national landscape services group, the Yardbook list is the wrong shape. Those buyers run RealGreen or Aspire, not a freemium product. Talk to us about the enterprise-lawn list instead.
You sell to homeowners. Consumer lawn-care, residential mowing apps, and end-user fertilizer brands want the homeowner database, not B2B owner contacts. Different table, different shape.
Your sales motion only fires above 100,000 dollars in annual contract value. A single-truck Yardbook crew with 60 residential accounts is not going to write a six-figure check on day one. The economics do not work, and we will say so before you sign.
You need real-time pesticide-applicator license status. State boards publish that on their own schedules with appeal windows that move daily. We refresh monthly, which is the right cadence for prospecting and the wrong cadence for compliance gatekeeping.
Three failure modes show up in almost every list of “lawn-care software customers” that lands in a vendor’s inbox. The first is scrape-from-directories. The reviewer scrapes Yardbook mentions off a directory site and ships the URL list as if it were a customer roster. The list is mostly correct on the tool name and mostly wrong on the owner contact, because the directory only carries the LLC’s listed phone number, which is almost always the dispatch line.
The second is roll-up-by-parent. A generalist B2B database sees a multi-state lawn-care franchise that uses Yardbook at its corporate office and bills every franchisee under one row. The buyer for software, supplies, and services is the franchisee, not corporate. The row is right at the top of the org chart and wrong at the seat that signs the contract.
The third is stale-by-design. Annual industry rankings publish once a year and lag six to twelve months. A Yardbook crew that switched to Jobber last quarter still appears as a Yardbook customer in those files for the better part of a year. We refresh on a rolling monthly schedule against the universe of US small and mid-market businesses, and we re-verify the owner contact at delivery rather than at snapshot time. The freshness is the difference.
What we ship instead is the storefront-by-storefront view: every operator we can confirm runs Yardbook, the owner behind that LLC, a verified email, a direct dial, the state, the crew size band, the adjacent stack we detect, and an ICP score against your stated buyer. That is the layer most lists do not bother to build, because building it costs more than scraping a directory.
Questions
Before you ask sales about the Yardbook dataset.
How many businesses use Yardbook?
Orbital maps independent US lawn-care and landscaping crews running Yardbook as their primary scheduling and invoicing tool as of the June 2026 snapshot. The free tier carries the long tail of owner-operator outfits that broker files usually leave as a blank row. Most are one-to-four-truck operators buying retail, not association members on a dealer roster.
Who is the typical Yardbook customer?
A single-truck or two-truck owner-operator running residential and light-commercial lawn maintenance, mulch, and seasonal cleanups. The Yardbook free tier is the entry point for the smallest crews in the green industry. Paid Business and Enterprise plans pick up a smaller cohort of larger operators with multiple crews per region.
How does the Yardbook list compare to a Jobber or ServiceTitan list?
Different parts of the market. Yardbook captures the freemium owner-operator long tail that pays nothing or tens of dollars per month. Jobber sits one tier up at multi-truck small businesses on real subscription plans. ServiceTitan sits at the mid-market and enterprise ceiling. If your motion needs the bottom of the market, Yardbook is the list. If your motion needs the top, it is not.
How is the Yardbook customer dataset refreshed?
Orbital refreshes the software-customer graph against the universe of US small and mid-market businesses on a rolling monthly schedule. The June 2026 snapshot is the one quoted on this page. Counts move when crews start up, retire, or switch tools. The owner contact is re-verified at delivery, not at snapshot time.
See the Yardbook customer dataset before you pay for it.
Tell us the states, crew-size bands, or adjacent services you care about. We send a free sample of around 100 verified owner records you can check against your own pipeline. No commitment, no email-list back-and-forth.
Get the sample