Field service software · Pest and lawn
Terminix didn’t buy these pest shops. They’re on FieldRoutes.
FieldRoutes is the operating platform for the US mid-market pest and lawn industry — ServiceTitan-owned since January 2022, running scheduling, routing, recurring billing, and a paid Marketing Suite for the established operators that sit between the single-truck long tail and the public majors. For any vendor selling chemicals, financing, payments, or displacement plays into recurring-route pest and lawn shops, this is the customer base that converts.
ServiceTitan acquisition year
FieldRoutes joined ServiceTitan in January 2022, after exits by Mainsail Partners and Thoma Bravo. Roadmap and pricing now flow through a public-company parent that also owns PestPac and Aspire.
starting monthly price per 1,000 active customers
Pricing is tiered by active customer volume, not seats. Add the paid Marketing Suite and embedded payments and the total cost of ownership is the line every renewal conversation turns on.
trucks in the typical FieldRoutes shop
Below 10 trucks, operators stay on Jobber or Housecall Pro. Above 100, the public majors run their own stacks. FieldRoutes owns the dense middle every B2B vendor into pest and lawn cares about.
Source: Orbital data team, June 2026 snapshot.
starting price per 1,000 active customers
iServiceTitan acquisition closed
itrucks in the target buyer fleet
iTop alternatives
Top FieldRoutes alternatives.
The five tools below are where a FieldRoutes shop most often lands when it shops the market. Most evaluations come down to size, route density, whether the buyer wants a pest-specific back office, and how much Marketing Suite cost the operator is willing to keep underwriting.
| # | Alternative | Best fit | Positioning |
|---|---|---|---|
| 1 | Briostack | Mid-market pest | The closest pest-native peer. EverCommerce-owned, recurring-route specialist, and the most common landing spot when a FieldRoutes shop wants out from under the ServiceTitan parent. |
| 2 | ServiceTitan | Upper mid-market | The enterprise-leaning field-service platform and FieldRoutes parent. ServiceTitan also owns PestPac, so a single sales motion sometimes pitches all three badges into the same shop. |
| 3 | Jobber | Small shops | Lighter, mobile-first, popular with one and two-truck pest operators who outgrew a spreadsheet but are not ready for a full route-optimisation engine or a four-figure monthly bill. |
| 4 | Housecall Pro | SMB generalist | Strong on consumer messaging and payments, less route-dense than FieldRoutes, and rarely the answer for a 30-truck recurring-route pest shop. |
| 5 | Workiz | Route-dense SMB | Scheduling and dispatch built for route-based service businesses. A reasonable price-led displacement option when FieldRoutes renewal pricing comes in hot on a smaller operator. |
Positioning notes reflect how the FieldRoutes base talks about each tool on Reddit, G2, and Capterra. Source: Orbital data team, June 2026 snapshot.
Who buys this data
Who sells into the FieldRoutes installed base.
This page is for teams selling into FieldRoutes operators — not the pest and lawn shops themselves. If you ship one of the categories below, the named-owner cut by state, route density, and specialty is what your AE team has been asking for.
The long version
Detail, on demand.
FieldRoutes is the category-leading pest and lawn platform, not a general trades tool. The customer base is concentrated in established US pest control operators with real route density, recurring quarterly or monthly billing, and the headcount to underwrite a paid Marketing Suite on top of the core seat.
Primary verticals. Recurring-route pest control (general pest, termite, mosquito, wildlife) and recurring-route lawn care. The shared trait is a subscription customer file, a fleet of trucks, and a route that needs to be optimised weekly.
Operator profile. 10 to 100 trucks is the sweet spot. Below that, owners stay on Jobber, Housecall Pro, or Briostack. Above that, the public majors run their own custom stacks. The FieldRoutes base is the dense middle and upper-middle that every B2B vendor into pest and lawn cares about.
Named customers. The publicly visible FieldRoutes book includes Miche Pest Control, Barrier Pest Control, All U Need Pest Control, Golden Hills Pest Control, All Clear Pest Control, Envirocare Pest Control, Alta Pest Control, HomeShield Pest Control, RIDD Pest Control, and Scout Pest Control. The full file is what the Orbital dataset returns.
Orbital is a custom agent platform, not a scraped list. To build the named worklist of operators running FieldRoutes, the agents work in sequence.
How the FieldRoutes customer list is built
- Tech stack agent. Crawls each pest or lawn shop’s site, reads the booking widget, the customer portal markup, and the recurring-billing flow, and confirms whether the back office is FieldRoutes. Runs on demand so the list is current when it is pulled.
- Owner finder. Names the decision-maker at each operator — owner, GM, or operations lead — and confirms the seat on LinkedIn before it lands on the row.
- Email waterfall. Returns a verified work email for the named owner and checks deliverability before the row is shipped.
- Phone intel. Adds a direct dial with a dial-or-skip read, because half of the FieldRoutes base picks up the cell faster than the inbox.
- ICP score. Grades each FieldRoutes account A to D against the vendor’s fit formula: route density, state, specialty, truck count, and revenue band.
The result is a worklist of FieldRoutes customers, filterable by state, route density, and specialty, with a named owner and a working number on every row. Sample first, pay second.
We believe
If you bought “FieldRoutes customers” from a generalist B2B database last quarter, you bought the wrong 30 logos and missed the rest of the installed base.
The top two pest brands by storefront, Terminix and Orkin, run their own stacks and are not FieldRoutes accounts. The roughly 20,000 single-truck independents sit on Jobber, Housecall Pro, or a spreadsheet. What sits on FieldRoutes is the middle and upper-middle: established multi-route shops with recurring revenue, route density, a fleet, and a paid Marketing Suite already eating into margin. For chemical distributors, embedded-payments platforms, consumer-financing lenders, route-density M&A brokers, and the displacement-play field-service platforms, that is the only audience that converts at scale.
That is also why the named list matters more than a logo grid. A 28-truck pest operator running a private brand in three states is invisible to a generalist B2B database and invisible to a trade-press revenue ranking. Tech-stack detection on a per-site basis is how that owner shows up on the row, with a named decision-maker and a dial that connects.
Do not buy this if any of the following are true.
You only sell to the Rollins and Rentokil tier. Those operators run their own stacks and are not FieldRoutes accounts. If the motion is one annual contract with the public majors, two phone numbers will do more than a multi-hundred-row file.
You sell to single-truck pest operators. The deep long tail of one and two-truck shops mostly sits on Jobber, Housecall Pro, or a spreadsheet. The FieldRoutes base skews mid-market and upward and will leave that long tail off. The right cut is the Jobber customer dataset, not this one.
You sell to consumers, not operators. Homeowners booking a one-time treatment are not the FieldRoutes audience. That is a consumer dataset, not a B2B owner dataset.
Your unit economics need above $100,000 ACV on day one. A 22-truck pest shop rarely writes a six-figure first-year check. Save the FieldRoutes file for the year a mid-market overlay starts to pay for itself, or step up to the ServiceTitan customer dataset if the AE team only fires on enterprise-tier deal sizes.
Most lists of FieldRoutes customers floating around the vendor market come from one of three places, and all three break in the same way. The first is a logo grab from old press releases and case-study pages, which catches maybe 30 of the full installed base and skips the entire mid-market that does not write quotes. The second is a scrape of public review sites, which mixes prospects with actual customers and brings the same handful of named logos back every quarter. The third is a generalist B2B database that tags companies by SIC code and never opens the operator’s actual booking page. The file looks like a real customer list right up until your AE team works it for an afternoon.
Tech-stack detection on a per-site basis is what fixes that. The booking widget, the customer portal markup, and the recurring-billing flow each leave a fingerprint that confirms FieldRoutes is in the back office. The owner finder then names the actual buyer at that operator rather than the franchise corporate office or a generic info@ address. The owner is the line on the contract.
The other gap is freshness. FieldRoutes churn moves slowly because the recurring-billing module is sticky and the route-optimisation muscle memory does not transfer easily. The base still shifts. New wins from PestPac and Briostack, displaced shops moving to Workiz on price, ServiceTitan cross-sells into the parent’s other verticals, and the slow drift of PE roll-up acquisitions all move the list month to month. A file pulled in March 2026 against the same vendor request will not match the file pulled in June. Live detection is the only way the list stays a list and not a snapshot.
If a vendor already runs in adjacent pest universes, the broader largest US pest-control companies map, the by-tech-stack email lists hub, and the related market insights index are the natural next stops.
Questions
Before you ask sales about the FieldRoutes dataset.
How many companies use FieldRoutes?
The FieldRoutes installed base is concentrated in a specific tier: established multi-route pest and lawn shops running 10 to 100 trucks, with recurring quarterly billing and a full route roster. The public majors (Terminix, Rollins, Rentokil) run their own stacks and are not in it. Single-truck operators mostly sit on Jobber or Housecall Pro. The FieldRoutes count is the mid-market operators between those two brackets. Orbital ships the named list with an owner on every row — filterable by state, route density, and specialty.
What are the best FieldRoutes alternatives?
The five most common alternatives are Briostack, ServiceTitan, Jobber, Housecall Pro, and Workiz. Which one a FieldRoutes shop moves to depends on size, route density, whether the buyer wants a pest-specific tool, and how heavy a Marketing Suite the operator is willing to keep paying for.
Can I get a list of companies that use FieldRoutes?
Yes. Orbital’s tech stack agent confirms FieldRoutes usage and returns each operator with a named owner, a verified work email, and a direct dial. The list is filterable by state, route density, and specialty (general pest, termite, mosquito, lawn) so the file fits the actual buying motion.
How current is the FieldRoutes customer data?
Records are produced live when the list is pulled. The tech stack agent re-checks each operator on demand, so the file does not go stale in transit. FieldRoutes wins, ServiceTitan cross-sells, and PE roll-up acquisitions all shift the picture month to month, so live detection beats a stored snapshot every time.
See the FieldRoutes customer dataset before you pay for it.
Tell us the states, truck-count bands, or specialties to focus on. Orbital sends a free sample of around 100 verified FieldRoutes-customer records you can check against an existing pipeline — no commitment, no email-list back-and-forth.
Get the sample