Fitness management software, CrossFit affiliate long tail
CrossFit affiliates built on WOD logging stayed on Wodify; the head coach who signs the rig PO is still the buyer.
Wodify is the default operating system for the CrossFit affiliate long tail. Orbital has mapped the full install base worldwide, CrossFit boxes plus the BJJ and HYROX academies running the same coach-led model. If you sell rigs, supplements, insurance, or merchant processing into those boxes, the Wodify customer file is your account list.
founder-led since launch
Bootstrapped by Ameet Shah, no disclosed venture rounds, offices in Denver and Philadelphia. That stability is part of why CrossFit affiliates have been slow to switch off it.
per location per month, base tier
Three tiers (Essentials, Accelerate, Ultimate) from roughly $79 to $179 per location per month, plus payment-processing take-rate and paid add-ons.
alternatives in the switch conversation
Mariana Tek, PushPress, Glofox, Kicksite, and Momence show up most when a Wodify gym shops out. Ranking reflects displacement frequency in the affiliate market, not category-wide revenue.
Source: Orbital data team, June 2026 snapshot.
Essentials through Ultimate tiers
itypical locations per operator
iverified owner records in the free sample
iTop Wodify alternatives
Where Wodify gyms switch when they switch.
CrossFit affiliates do not change software often. When they do, the move is usually toward a platform that handles class billing better than performance tracking, or toward a stack that fits a five-box franchisee instead of a single-location owner. These are the five names that come up in the room every time.
| # | Alternative | Positioning vs Wodify |
|---|---|---|
| 1 | Mariana Tek | Boutique fitness multi-location billing. Wins on multi-studio reporting and brand polish, loses on WOD-logging and the CrossFit-native feature set Wodify built first. |
| 2 | PushPress | The CrossFit-native competitor most boxes switch to when they leave Wodify. Pricing is friendlier for the single-box owner and the billing flow is cleaner. |
| 3 | Glofox | ABC-owned, strong outside the US. Picked up by international affiliates who want a platform with a real European support team and multi-currency billing. |
| 4 | Kicksite | Martial-arts mainstay. The 10th Planet and Renzo Gracie kind of academy that runs Wodify for performance tracking sometimes pairs it with Kicksite for belt-program management. |
| 5 | Momence | Booking-led newcomer with a consumer-facing app. Pulls Wodify gyms that have a strong open-gym or class-pack revenue line and want a Mindbody-style member experience. |
Ranking reflects how often each name comes up as a Wodify switch target in the Orbital data team’s review of the affiliate market, June 2026 snapshot.
Who buys this data
Vendors selling to the head coach who signs the rig PO.
This page is for the teams selling into Wodify gyms, not the gym owners running Wodify themselves. The buyer on every record is the head-coach owner of a single or two-location box, not a procurement seat at corporate. If you ship one of the categories below, the long-tail map is what your AE team has been asking for.
The long version
Detail, on demand.
Wodify is concentrated in the functional-fitness world. The core install base is CrossFit affiliates, the licensed boxes that pay an annual affiliation fee to CrossFit HQ and run programmed classes against a movement library. On top of that, a meaningful slice of Brazilian jiu-jitsu academies and the HYROX-style training facilities that have proliferated since 2022 run Wodify for class scheduling and member billing because the platform fits the same coach-led, class-block operating model.
Named operators on the platform include NCFIT, the Joe DeFranco and Joe Dombroski multi-location group, plus 10th Planet Jiu-Jitsu and Renzo Gracie Academy on the grappling side, Xtreme Couture for the MMA crossover, and a deep field of single-location operators like CrossFit Medford, CrossFit 416, The Strip CrossFit, Tread Vegas, Impact Martial Arts, and Kingssway CrossFit. The names matter less than the shape: most Wodify customers run one or two locations, the head coach is the owner, and the credit card on file pays the gym lease.
This is the same long-tail B2B map Orbital builds across every owner-operated vertical. The CrossFit and BJJ angle adds two filters most generalist databases do not have: licensed-affiliate status with CrossFit HQ, and the named head-coach owner who actually approves the equipment order.
Orbital is a custom agent platform, not a static broker file. The Wodify customer dataset is produced live when you pull it, not extracted from a cache that aged out six months ago. The agent stack:
How the worklist is built on demand
- Tech-stack agent. Crawls each gym’s public site and detects whether the booking, class signup, or performance-tracking flow is Wodify. On demand, so the list is current when you pull it.
- Owner finder. Names the decision-maker at each gym, usually the head coach or husband-and-wife ownership team, and confirms them on LinkedIn. Single-location boxes rarely have a clean LinkedIn presence, so this step is the one most generalist databases skip.
- Email waterfall. Returns a work email and checks deliverability before the record leaves Orbital’s hands. Bounce rates on owner-operator addresses run higher than enterprise contacts, and we filter the dead ones out before delivery.
- Phone intel. Adds a dial-or-skip read so an SDR is not burning afternoons on a disconnected line from a 2019 trade show roster.
- ICP score. Grades each Wodify account A to D against your fit formula, whether that is single-box vs multi-location, CrossFit vs BJJ vs HYROX, US vs international, or a custom revenue band you specify.
The output is a worklist of Wodify customers, filterable by country, state, vertical, and chain affiliation, with a named owner-operator and a working number on every row.
Our take
The displacement pitch that lands is merchant rate, not leaderboard features.
Most Wodify churn conversations start when the owner opens the merchant statement, not when a competitor demos a slicker benchmark chart. PushPress wins the switch because billing is bundled cleaner and the per-location quote is easier to defend to a spouse who co-owns the LLC. Mariana Tek wins when the affiliate group grows past four units and needs real multi-location reporting. Momence wins when open-gym revenue starts to rival class-pack revenue and the owner wants a consumer app that feels like Mindbody.
If you are a vendor selling into the installed base, the useful signal is not “unhappy with WOD logging.” It is “billing stack up for renewal” or “second location opening on a different merchant agreement.” Time the outreach to those windows and you are calling a buyer who already has budget friction. Time it to a feature bake-off and you are the fifth SaaS demo that month.
The head coach who stayed on Wodify since 2012 is not lazy. The platform still owns the movement library and the affiliate workflow. Treat that stickiness as real, and sell the adjacent categories (rig refit, insurance renewal, supplement margin) instead of assuming they are one PushPress pitch away from leaving.
Do not buy this if any of the following are true.
You only sell at the EoS Fitness or Planet Fitness tier. If your motion is one annual contract with the big-box chains, you do not need a long-tail map of single-box operators. You need a short list of corporate buyers and a strong relationship manager.
You sell direct to gym members. Consumer apparel, supplements, and end-user wearables want a different set, the member or athlete database, not B2B owner contacts.
Your sales motion only fires above $100k ACV. The owner-operated boxes on the Wodify map will not fit your unit economics. A single-box owner with one coach and a part-time front-desk hire rarely writes a six-figure annual check on day one. Call us when an enterprise-only motion stalls and you need a mid-market overlay.
You only sell to corporate franchisors. If your buyer is the CrossFit HQ procurement team or a franchise corporate office, you want a two-phone-number relationship, not a spreadsheet of affiliate operators.
The list you can buy off a generic data broker for “CrossFit gyms” has three problems. First, it conflates the box with the franchisor: a row that says “CrossFit” tagged to the brand’s corporate HQ in Washington tells you nothing about the affiliates who actually buy rigs and barbells. Second, it pulls owner names from a 2019 LinkedIn snapshot and never refreshes, which means half the head coaches on the file have already sold the gym or shut it down. Third, it cannot tell you whether the gym is running Wodify, PushPress, or a spreadsheet, which is the single most useful filter for a software-adjacent sales motion.
The Orbital approach inverts that. We start from the universe of small and mid-market businesses, sort each gym by its actual operating signal (the booking flow on the site, the class-signup tool, the performance-tracking widget), and only then attach the named owner-operator and a verified contact. The tech-stack agent re-checks each site on demand, so the Wodify install base you pull on a Tuesday morning reflects the Tuesday morning truth, not a six-month-old crawl.
What is specific to Wodify is the layer on top: CrossFit affiliate status with HQ, vertical (CrossFit vs BJJ vs HYROX vs martial arts), single-box vs multi-location, and the head-coach-as-owner pattern that holds across most of the file. The Wodify customer list is the complement to your existing CrossFit-vendor account map, not a replacement for it. Both views belong in your stack.
Questions
Before you ask sales about the Wodify dataset.
What are the best Wodify alternatives?
The closest Wodify alternatives in the same category are Mariana Tek, PushPress, Glofox, Kicksite, and Momence. Mariana Tek leans boutique multi-location, PushPress is the CrossFit-native competitor most often switched to, Glofox is the global studio play, Kicksite is the martial-arts mainstay, and Momence is the booking-led newcomer. Which one a Wodify gym moves to depends on whether the operator runs one box or five, and whether they care more about WOD logging or class billing.
How many gyms use Wodify?
Orbital maps functional-fitness and martial-arts gyms worldwide running Wodify as of June 2026, weighted toward US CrossFit affiliates with a long tail of international boxes and BJJ academies. Most are owner-operated single-location operators, which is exactly the long tail a broker file leaves as a blank row. The hero count on this page is the mapped install base; it excludes big-box chains and unlicensed gyms that never ran the platform.
Can I get a list of Wodify customers?
Yes. Orbital's tech-stack agent detects gyms running Wodify on demand and returns each one with a named owner-operator, a verified work email, and a phone number. You can filter by country, state, vertical (CrossFit, BJJ, HYROX, martial arts), and chain affiliation, then export. The list is produced live when you pull it, so you are working a current set, not a file that went stale on delivery.
When is the Wodify customer dataset the wrong fit?
Three cases. First, if you sell only to enterprise gym chains at the EoS Fitness or Planet Fitness tier, you need a short list of corporate buyers, not a long tail of single-box records. Second, if you sell direct to gym members (apparel, supplements, consumer wearables), you want consumer data, not B2B owner contacts. Third, if your sales motion only fires above six-figure annual contract value, the long tail of owner-operated boxes will not fit your unit economics. Save your budget and call us when an enterprise-only motion stalls.
See the Wodify customer dataset before you pay for it.
Tell us the countries, verticals, or chain affiliations you want. We send a free sample of roughly 100 verified owner records you can check against your own pipeline, no commitment, no email-list back-and-forth.
Get the sample