Fitness management, martial arts and BJJ
Owner-run dojos and BJJ academies run on Zen Planner. Broker files have the address. Orbital has the name.
Zen Planner is the default operating system for the long-tail martial-arts school and boutique gym, owner-run businesses a broker file leaves as a blank row. Orbital maps dojos, BJJ academies, and CrossFit-style boxes worldwide with the named owner on every record. If you sell into that buyer, the Zen Planner users file is your account list.
starting price per month, per gym
Tiered by active-member count, starting around $99 and scaling into the mid hundreds once Engage marketing, the branded member app, and the website module are bolted on.
acquired by Daxko
Owned by Daxko since 2017, previously backed by Mainsail Partners. Daxko itself is PE-backed and is now the dominant rollup in member-based health and wellness software.
countries in the mapped footprint
Weighted to US martial-arts schools, BJJ academies, and CrossFit-style boxes. The international spread is real, but the buyer grain is still the owner with a license, a mat, and a payment processor.
Source: Orbital data team, June 2026 snapshot.
entry price per gym
iwith Engage, app, and website modules
itypical locations per account
iTop alternatives
Top Zen Planner alternatives.
The five tools that show up most when a school owner is shopping out of Zen Planner, ranked by the displacement conversations Orbital sees inside the fitness-management category. Each row reflects head-to-head competition frequency in the US martial-arts, BJJ, and CrossFit-affiliate buyer pool, not total revenue or total customers in the wider fitness-management category. Use the slugs to pull the owner-level customer file for any of these stacks the same way.
| # | Alternative | Positioning vs Zen Planner |
|---|---|---|
| 1 | Mariana Tek | Boutique-fitness booking and billing, strong on multi-location memberships. Wins the school that grew past one mat space and started looking like a chain. |
| 2 | PushPress | The CrossFit-affiliate favorite. Lighter footprint, sharper member-app pitch, and the displacement angle is usually price plus simpler onboarding for a sub-200-member box. |
| 3 | Glofox | Global boutique-studio platform owned by ABC Fitness Solutions. Sits well outside the dojo niche, but competes when a school is also running group fitness or yoga classes. |
| 4 | Kicksite | The closest like-for-like for martial-arts schools. Picks up the owner who wants the same workflow as Zen Planner without the Engage and member-app add-on stack. |
| 5 | Momence | Payments-first class-and-membership tool. Wins the wellness-adjacent operator who cares about processing economics and a flexible class scheduler over a deep CRM. |
Ranking reflects Orbital’s read of the fitness-management category as of June 2026. Source: Orbital data team.
Who buys this data
Who sells into the Zen Planner installed base.
This page is for the teams selling into Zen Planner customers, not the school owners themselves. If you ship one of the categories below, the named-owner cut of the mapped base is what your AE team has been asking for.
The long version
Detail, on demand.
Zen Planner concentrates in four verticals. The buyer on the other end of every install is almost always the owner-operator, not a corporate office, not a franchise group, not a procurement seat. That is what makes the file useful, and that is what makes it expensive to build by hand.
Martial-arts schools. The largest single slice of the Zen Planner file, and the one the product was built around. The buyer is the head instructor who also signs the lease, runs the front desk, and writes the email blasts. Independent dojos dominate; multi-location karate and taekwondo brands show up but do not lead.
BJJ academies. The second-largest slice, growing fast since 2020. Stripe-style payment plans, belt promotions, and a steady churn cycle make Zen Planner’s billing logic a natural fit. The owner is usually a black belt with one head coach and a junior instructor on payroll.
CrossFit-style boxes and affiliate gyms. A meaningful slice, though PushPress has taken share here. Zen Planner still anchors the legacy affiliate that bought in pre-2018 and the owner who values the marketing module bundle over a thinner CRM.
Boutique fitness and yoga studios. The smallest of the four. Single-studio operators who want one stack for class scheduling, membership billing, and a branded member app, and who picked Zen Planner over Mindbody on price.
The notable customers in our file include martial-arts brands and academies that lean on Zen Planner at the school level, such as United Studios of Self Defense, Relson Gracie Jiu Jitsu, Chosen Martial Arts Academy, Ludwig Martial Arts, Close Combat & Fitness, NYC Quest Dojo, and SugarWOD. These are illustrative names from the file, not endorsements; the dataset spans the full mapped install base.
If you ship one of the categories below, the Zen Planner users file is the account list your AE team has been asking for. This page is for the vendor selling into the school owner, not the school owner themselves.
Recurring-billing and payment processors chasing the owner-operator on month-to-month dues, where Zen Planner’s add-on processing economics are the displacement angle.
Martial-arts equipment and uniform suppliers, the gi, belt, and mat distributors who need a current map of independent schools to call on for bulk orders and re-stocks.
Fitness-specific marketing and lead-gen agencies, running paid social and local SEO retainers for the school that built its book on word-of-mouth and is finally ready to spend on growth.
Member-engagement and retention apps pitching the owner who is tired of paying for the Engage upgrade and wants a sharper retention tool bolted on top.
Competing studio-management platforms running displacement campaigns: Mariana Tek, PushPress, Glofox, Kicksite, and Momence all live in this account list whether they like it or not.
Small-business lenders and merchant cash advance firms sized for the single-location operator with a stable book of dues and consistent card volume.
Orbital is a custom agent platform, not a scraped list. The Zen Planner customer file is built fresh every time you pull it. Here is what runs under the hood.
How the Zen Planner customer file is built
- The tech stack agent crawls a business’s booking and membership surface and confirms whether it is actually running Zen Planner, on demand. The check happens at pull-time, so the file is current at delivery, not scraped six months ago.
- The owner finder names the decision-maker at each school and confirms them on LinkedIn. For the head instructor who does not maintain a polished profile, we find them by name, by federation listing, and by review-site authorship.
- The email waterfall returns a work email and checks deliverability before it ships. The phone intel agent adds a dial-or-skip read on every number so your dialer is not chasing dead lines.
- The ICP score grades each Zen Planner account A through D against your fit formula. You upload three closed-won schools, the score calibrates, and the worklist sorts by likelihood, not by alphabet.
- The chain rollup separates the franchisee LLC from the franchisor when a multi-location martial-arts brand sits on top of independently-owned schools. The school owner is the buyer for most vendor categories, and we keep that buyer named.
Want the cut for a specific state, metro, or vertical mix (martial arts vs BJJ vs CrossFit vs boutique fitness)? Tell us when you request the sample. We do not hide the working.
We believe
Engage and the member-app bundle are the bill. That is where displacement starts.
Zen Planner did not win the dojo book on scheduling polish alone. It won by owning the billing workflow a head instructor actually lives in, then stacking Engage marketing, the branded member app, and the website module as the upsell path. By the time a school is paying mid-hundreds per month, the owner is comparing line items, not feature grids.
Kicksite and PushPress win when the conversation starts on total stack cost and onboarding friction, not on belt-tracking parity. Mariana Tek wins when the school grew past one mat and started behaving like a chain. Your AE team needs the owner who signed the merchant agreement, not the front-desk alias on the schedule page. That owner grain is the whole reason this file exists.
Do not buy this if any of the following are true.
You only sell at the commercial-club or YMCA tier. Zen Planner skews single-location and owner-operated. If your motion needs a head of operations at a 50-club regional chain or a national YMCA procurement seat, you want a different file. Save your budget.
You sell to consumers booking classes. The member-facing side of Zen Planner is a separate surface. We do not ship consumer data. The B2B owner list is the only side Orbital builds.
Your sales motion only fires above $100k ACV. An owner-operated dojo with one mat space rarely writes a six-figure annual check on day one. The long tail of single-location schools will not fit your unit economics. Call us when an enterprise-only motion stalls and you need a mid-market overlay.
You need real-time federation or rank certification status. National governing bodies and BJJ federations publish that, with appeal periods and reinstatement windows that move on their own clock. We refresh monthly, which is the right cadence for prospecting and the wrong cadence for compliance gatekeeping.
Most files sold as “companies using Zen Planner” come from one of three sources. A scrape of the Zen Planner public schedule pages, an enrichment vendor’s tech-stack guess based on a JavaScript fingerprint, or a six-month-old export from somebody’s CRM. All three age out fast in this category. A school owner switches stacks in an afternoon. A CrossFit affiliate that signed up for PushPress this quarter is off Zen Planner by next quarter. The public schedule page lingers for months after the install is gone.
The second problem is the owner. The Zen Planner base Orbital maps is heavy on single-location operators who do not file a polished LinkedIn presence and do not have a procurement seat that maps cleanly to enrichment data. Generalist B2B databases see the school address and miss the owner, or they roll up to a parent that does not exist. The school owner is the buyer for almost every vendor category that sells into Zen Planner customers, and that name is exactly the field that goes blank in a typical export.
The third problem is freshness. Annual list refreshes, common in this market, do not survive a category where the operator can move stacks between two billing cycles. Orbital’s tech stack agent re-checks the membership and booking surface at pull-time, the owner finder confirms a named human, and the email waterfall checks deliverability before the file ships. That is the difference between a mapped list worth dialing and a CSV that bounces at 18 percent.
Questions
Before you ask sales about the Zen Planner dataset.
What are the best Zen Planner alternatives in 2026?
The five most common Zen Planner alternatives, ranked by the displacement conversations Orbital sees inside the fitness-management category, are Mariana Tek, PushPress, Glofox, Kicksite, and Momence. Mariana Tek wins boutique fitness studios with multi-location ambition. PushPress is the CrossFit-affiliate favorite. Glofox sits in the global boutique-studio market. Kicksite is the like-for-like for martial-arts schools that want a thinner stack. Momence picks up the wellness-and-class buyer with a payments-first pitch.
How many businesses are on Zen Planner?
Orbital's current snapshot covers the worldwide active install base, weighted to martial-arts schools, BJJ academies, and CrossFit-style boxes. The US slice anchors the file; the remaining spread reaches across 55 countries. The count reflects active, bookable businesses — not trial accounts or schools that have since migrated to PushPress or Kicksite. The full mapped base is available as a filterable list by state, metro, and vertical.
Can I get a list of companies that use Zen Planner?
Yes. Orbital builds a vendor-grade list of every business in the mapped Zen Planner install base, filterable by US state, metro, primary vertical (martial arts, BJJ, CrossFit, yoga, boutique fitness), and operator size. Each record carries a named owner, a deliverability-checked work email, and a direct dial. We send a free sample of around 100 records you can check against your own pipeline before you commit.
When is the Zen Planner dataset the wrong fit?
Three cases. First, if you sell only to enterprise YMCA-tier or commercial-club operators, the Zen Planner file skews single-location owner-operated and you want a different cut. Second, if you sell to consumers booking classes, you want the member side, not the B2B owner list. Third, if your sales motion only fires above 100,000 dollars in annual contract value, an owner-operated dojo with one mat space will not fit your unit economics. Save your budget and call us when an enterprise-only motion stalls.
See the Zen Planner customer dataset before you pay for it.
Tell us the states, verticals, or operator sizes you want. We send a free sample of around 100 verified owner records you can check against your own pipeline, no commitment, no email-list back-and-forth.
Get the sample