The Vertical SaaS GTM Playbook
10 episodes · 100+ tactics
the definitive playbook for vertical SaaS GTM
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10 Episode Playbook
Ryan Heaphy is a seasoned GTM leader with deep expertise in scaling go-to-market motion for 100+ vertical SaaS businesses.
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Than Hancock is the CRO of Podium, an AI lead generation platform for numerous verticals. Under Than’s leadership, the company has grown from $1 million to $200 million ARR.
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Ershad Jamil is the former CGO at ServiceTitan, where he built a multi-product engine that added $100M+ ARR in under five years. He now holds board seats at BuildOps, MoeGo, and Inspect Point.
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Butch Hodson is the Head of Sales Performance at Sellfire and the author of Sales Lab Scripting. He's built and led go-to-market teams from 5 to 400 reps, training more than 10,000 salespeople along the way.
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