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Sell to Roofing

Roofing Leads: More Than an Email List

More than a database - Orbital powers your entire sales motion with next-level Intel. Purpose-built agents find roofing-specific signals, score every account, and deliver clean, ready-to-work leads straight to your CRM.

Orbital is the best sales intelligence tool for those looking to sell into Roofing businesses

Orbital is an agent-driven sales intelligence software built for SMB sales teams, like those who want to find and target roofing business owners. Instead of selling a static database, Orbital runs purpose-built agents that collect roofing-specific signals, scores every account, and delivers clean leads with context your reps can act on.

Focused on Roofing

Orbital delivers a living SMB intelligence tool powered by custom signals, always-on agents, and built-in activation workflows.
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Live, roofing-specific signals

Players like Zoominfo are great at broad firmographics. Orbital captures what
actually drives roofing conversion.
2.

Agentic workflows, not filters

Specialized agents find and verify micro signals per account. No guessing from generic tags. Each record ships with a fit score, segmentstages, recommended angle, and the right contacts.
3.
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High-accuracy SMB contacts

Orbital starts with your ICP, then enriches SMB accounts with vertical signals and weights them into a single readiness score so reps know who fits and why.
4.
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White glove execution

Orbital experts fingerprint your market, tune agents, and keep workflows current while managing sourcing, research, QA, and routing soyour reps spend more time selling and less time on setup.

What lands in your CRM

Authority Scores

These scores help prioritize prospects by combining how well they fit your ideal profile (Fit), whether they’re actively in need of your solution (Timing), and how easily they can be contacted (Reachability). Together, they guide reps on where to focus their efforts.

Recommended angle

Provides a tailored approach for each prospect by suggesting the right message (Talk Track) and supporting proof points like case studies or metrics to make the conversation more relevant and persuasive

Contacts

Delivers the right decision-makers with verified contact details, ensuring your team reaches the correct role quickly and avoids wasting time on outdated or irrelevant information.

Traditional, one-size-fits-all tools miss vital signals for Roofing

Most prospecting tools miss the long tail of owner-operated roofing shops that aren’t active on LinkedIn and don’t use corporate emails. Even when you pull a list, it’s noisy. Orbital builds clean, ranked targets from public signals you can verify: commercial vs residential, multi-location and franchise parent, years in business and headcount, Google Business reviews, Yelp paid vs free, Google ads activity, website modernity, and the operating stack when it’s disclosed (FSM, scheduler, CRM like JobNimbus or AccuLynx). We also tag specialties from site copy - storm and hail work, insurance claims, repair vs replacement, flat roofing (TPO, EPDM, PVC), metal or shingle, gutters, skylights - so you reach your true ICP first with verified contacts and emails attached
You will have the ability to gain access to all of these fields and more for each of your contacts:

Fit

Operating System

Demand / Digital Maturity

Commercial vs Residential

Deliver the right messaging and solutions by segmenting businesses based on their type.

Franchise Status + parent

Unlock deals through networks and parent companies by identifying affiliations and partnerships.

Location type (satellite check)

Verify if a business operates from a storefront or is home-based, helping refine outreach.

Sub industry focus

Highlights specialization (i.e. drain cleaning, water heaters, emergency, etc.)

Location Count

Identify multi-location operations and franchise networks to uncover larger opportunities.

Years in business, headcount, annual revenue

Measure company stability and potential deal size for smarter targeting.

Home visits / on-site service

Confirms in-home service vs shop only to shape scheduling promises

Fit

Operating System

Demand / Digital Maturity

Commercial vs Residential

Deliver the right messaging and solutions by segmenting businesses based on their type.

Franchise Status + parent

Unlock deals through networks and parent companies by identifying affiliations and partnerships.

Location type (satellite check)

Verify if a business operates from a storefront or is home-based, helping refine outreach.

Sub industry focus

Highlights specialization (i.e. drain cleaning, water heaters, emergency, etc.)

Location Count

Identify multi-location operations and franchise networks to uncover larger opportunities.

Years in business, headcount, annual revenue

Measure company stability and potential deal size for smarter targeting.

Home visits / on-site service

Confirms in-home service vs shop only to shape scheduling promises

Fit

Operating System

Demand / Digital Maturity

Commercial vs Residential

Deliver the right messaging and solutions by segmenting businesses based on their type.

Franchise Status + parent

Unlock deals through networks and parent companies by identifying affiliations and partnerships.

Location type (satellite check)

Verify if a business operates from a storefront or is home-based, helping refine outreach.

Sub industry focus

Highlights specialization (i.e. drain cleaning, water heaters, emergency, etc.)

Location Count

Identify multi-location operations and franchise networks to uncover larger opportunities.

Years in business, headcount, annual revenue

Measure company stability and potential deal size for smarter targeting.

Home visits / on-site service

Confirms in-home service vs shop only to shape scheduling promises

Roofing Workflows with Orbital

Residential storm response pack

Keyword Search (storm|hail|wind|insurance|tarp|Xactimate) + phone validation on + website modern = Rapid outreach for emergency inspections and claim jobs.

Reputation lift pack

Google profile score ≥ 4.5 + Google ads information inactive +free Yelp + non-modern website = Review leverage, basic PPC ramp, and credibility fixes.

Commercial flat & coatings pack

Keyword search (TPO|EPDM|PVC|BUR|coating|maintenance program) + Commercial or B2B only + years in business present = Outbound for service contracts, re-roof, and PM agreements.

Network rollup pack

Franchisee flagged + 3+ locations + parent/PE present + company location websites found = Multi branch sequencing with shared creative and routing.

Paid demand accelerator pack

Fresh Google ads on + Paid Yelp + modern website + Google profile score ≥ 4.0 = Conversion tune-up on forms, tracking, and speed-to-lead.

New market pack

New hiring + fresh Google ads on + website modern = Speed-to-lead prospecting for expansion market.

Residential growth pack

Multi-location + ServiceTitan + active Google Ads + Yelp paid + modern site = Hand to paid + booking integration plays.

Commercial retrofit pack

Commercial only + 10-50 employees + Trane/Carrier + no Yelp ads + modern site = Outbound on preventative maintenance & retrofits.

Franchise rollup pack

Franchisee flagged + 3+ locations + Housecall Pro + owner identified = multi
store sequencing with shared creative.

New market pack

New hiring + fresh ads on + website modern = quick strike prospecting with speed to lead SLA’s

Residential growth pack

Multi-location + ServiceTitan + active Google Ads + Yelp paid + modern site = Hand to paid + booking integration plays.

Commercial retrofit pack

Commercial only + 10-50 employees + Trane/Carrier + no Yelp ads + modern site = Outbound on preventative maintenance & retrofits.

Franchise rollup pack

Franchisee flagged + 3+ locations + Housecall Pro + owner identified = multi
store sequencing with shared creative.

New market pack

New hiring + fresh ads on + website modern = quick strike prospecting with speed to lead SLA’s

FAQ’s

How is this different from buying an email list?

Lists tell you who exists. Orbital tells you who’s ready now, why, and what to say through roofing-specific signals, explainable scoring, and human QA.

How is this different from buying an email list?

Lists tell you who exists. Orbital tells you who’s ready now, why, and what to say through roofing-specific signals, explainable scoring, and human QA.

How is this different from buying an email list?

Lists tell you who exists. Orbital tells you who’s ready now, why, and what to say through roofing-specific signals, explainable scoring, and human QA.

What are the most predictive roofing signals you track?

Market focus and job mix (residential or commercial; storm/insurance; flat-roof systems like TPO, EPDM, PVC, BUR, coatings), paid demand posture (Google ads on/off, Yelp paid/free), reputation (Google Business Profile rating), and scale (years in business, location count, franchise/parent). We also weigh operational maturity (field service, scheduling, CRM stack), conversion readiness (site modernity/active), and contactability and urgency (owner identified, verified phone, 24/7 or emergency).

What are the most predictive roofing signals you track?

Market focus and job mix (residential or commercial; storm/insurance; flat-roof systems like TPO, EPDM, PVC, BUR, coatings), paid demand posture (Google ads on/off, Yelp paid/free), reputation (Google Business Profile rating), and scale (years in business, location count, franchise/parent). We also weigh operational maturity (field service, scheduling, CRM stack), conversion readiness (site modernity/active), and contactability and urgency (owner identified, verified phone, 24/7 or emergency).

What are the most predictive roofing signals you track?

Market focus and job mix (residential or commercial; storm/insurance; flat-roof systems like TPO, EPDM, PVC, BUR, coatings), paid demand posture (Google ads on/off, Yelp paid/free), reputation (Google Business Profile rating), and scale (years in business, location count, franchise/parent). We also weigh operational maturity (field service, scheduling, CRM stack), conversion readiness (site modernity/active), and contactability and urgency (owner identified, verified phone, 24/7 or emergency).

How fresh is the data?

Inbound leads get enriched almost instantly as they come in. Outbound lists update on a rolling schedule - and we refresh high-priority segments more often.

How fresh is the data?

Inbound leads get enriched almost instantly as they come in. Outbound lists update on a rolling schedule - and we refresh high-priority segments more often.

How fresh is the data?

Inbound leads get enriched almost instantly as they come in. Outbound lists update on a rolling schedule - and we refresh high-priority segments more often.

Want 100 free leads?

Orbital is the next-gen AI-powered sales intelligence tool that helps you sell more, in days.
Tell us your ICP and let’s get you some roofing leads..

Identify, qualify, and engage at scale.

For companies underserved by ZoomInfo.

Book a Demo

Copyright © 2025 Carver Technologies

(Orbital AI)

Identify, qualify, and
engage at scale.

For companies underserved by ZoomInfo.

Watch Demo

Copyright © 2025 Carver Technologies

(Orbital AI)

Identify, qualify, and engage at scale.

For companies underserved by ZoomInfo.

Book a Demo

Copyright © 2025 Carver Technologies

Orbital AI

Book a Demo

Book a Demo

Book a Demo